Swedencare Management
Management criteria checks 4/4
Swedencare's CEO is Hakan Lagerberg, appointed in Jan 2014, has a tenure of 12.33 years. total yearly compensation is SEK6.60M, comprised of 74.2% salary and 25.8% bonuses, including company stock and options. directly owns 3.61% of the company’s shares, worth $17.06M. The average tenure of the management team and the board of directors is 7.8 years and 4.1 years respectively.
Key information
Hakan Lagerberg
Chief executive officer
SEK 6.6m
Total compensation
| CEO salary percentage | 74.24% |
| CEO tenure | 12.3yrs |
| CEO ownership | 3.6% |
| Management average tenure | 7.8yrs |
| Board average tenure | 4.1yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | SEK 49m |
| Dec 31 2025 | SEK 7m | SEK 5m | SEK 56m |
| Sep 30 2025 | n/a | n/a | SEK 63m |
| Jun 30 2025 | n/a | n/a | SEK 65m |
| Mar 31 2025 | n/a | n/a | SEK 93m |
| Dec 31 2024 | SEK 6m | SEK 5m | SEK 99m |
| Sep 30 2024 | n/a | n/a | SEK 62m |
| Jun 30 2024 | n/a | n/a | SEK 76m |
| Mar 31 2024 | n/a | n/a | SEK 72m |
| Dec 31 2023 | n/a | n/a | SEK 59m |
| Sep 30 2023 | n/a | n/a | SEK 87m |
| Jun 30 2023 | n/a | n/a | SEK 53m |
| Mar 31 2023 | n/a | n/a | SEK 97m |
| Dec 31 2022 | SEK 5m | SEK 4m | SEK 95m |
| Sep 30 2022 | n/a | n/a | SEK 98m |
| Jun 30 2022 | n/a | n/a | SEK 105m |
| Mar 31 2022 | n/a | n/a | SEK 60m |
| Dec 31 2021 | SEK 3m | SEK 2m | SEK 55m |
| Sep 30 2021 | n/a | n/a | SEK 40m |
| Jun 30 2021 | n/a | n/a | SEK 44m |
| Mar 31 2021 | n/a | n/a | SEK 34m |
| Dec 31 2020 | SEK 2m | SEK 2m | SEK 33m |
Compensation vs Market: Hakan's total compensation ($USD714.86K) is below average for companies of similar size in the US market ($USD2.60M).
Compensation vs Earnings: Hakan's compensation has been consistent with company performance over the past year.
CEO
Hakan Lagerberg (57 yo)
Mr. Hakan Lagerberg serves as Chief Executive Officer at Swedencare AB (publ) since 2014 and served as Managing Director until November 1, 2019 and had been Director since 2014. He served as an Independent...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chief Executive Officer | 12.3yrs | SEK 6.60m | 3.61% $ 17.1m | |
| Chief Financial Officer | no data | no data | 0.11% $ 534.2k | |
| IR & Communications Manager | no data | no data | no data | |
| Chief Commercial Officer of the North American Veterinary & Online Operations | no data | no data | 0.20% $ 961.0k | |
| Head of the Nordics-Swedencare Nordic AB | no data | no data | 0.00044% $ 2.1k | |
| Chief Commercial Officer of Europe | 3.3yrs | no data | 0.021% $ 98.0k | |
| Chief Operating Officer of Stratford Care & RX Vitamins Inc. | 1.3yrs | no data | no data | |
| Chief Commercial Officer of Swedencare USA | no data | no data | no data | |
| Head of Ecommerce Europe | no data | no data | no data | |
| CEO & MD of Swedencare USA Inc. | no data | no data | 0.77% $ 3.6m | |
| Founder | no data | no data | no data | |
| Co-Founder & Chief Executive Officer of Innovet Italia Srl | 30.3yrs | no data | 0.38% $ 1.8m |
Experienced Management: SWDC.F's management team is seasoned and experienced (7.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Chairman of the Board | 10.3yrs | SEK 200.00k | 0.60% $ 2.8m | |
| Independent Director | 7.3yrs | SEK 200.00k | 0.0034% $ 16.3k | |
| Independent Director | 4.1yrs | SEK 400.00k | 0.0013% $ 5.9k | |
| Director | 12.3yrs | SEK 200.00k | 4.73% $ 22.3m | |
| Director | 1.1yrs | no data | no data | |
| Director | less than a year | no data | no data | |
| Director | less than a year | no data | no data |
Experienced Board: SWDC.F's board of directors are considered experienced (4.1 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/31 12:35 |
| End of Day Share Price | 2026/03/30 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Swedencare AB (publ) is covered by 4 analysts. 3 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Johan Brown | ABG Sundal Collier Sponsored |
| Adela Dashian | Jefferies LLC |
| Adrian Elmlund | Nordea Markets |