We’ve recently updated our valuation analysis.

Zhihu Valuation

Is ZH undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for ZH?

Other financial metrics that can be useful for relative valuation.

ZH key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenuen/a
Enterprise Value/EBITDAn/a
PEG Ration/a

Price to Sales Ratio vs Peers

How does ZH's PS Ratio compare to its peers?

The above table shows the PS ratio for ZH vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPSEstimated GrowthMarket Cap
Peer Average1.1x
YALA Yalla Group
2.1x4.4%US$625.0m
FUBO fuboTV
0.4x18.9%US$469.9m
VMEO Vimeo
1.5x8.5%US$638.3m
SST System1
0.4x8.9%US$393.5m
ZH Zhihu
1.2x17.1%US$636.2m

Price-To-Sales vs Peers: ZH is expensive based on its Price-To-Sales Ratio (1.2x) compared to the peer average (1.1x).


Price to Earnings Ratio vs Industry

How does ZH's PE Ratio compare vs other companies in the US Interactive Media and Services Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a14.7%
n/an/an/a
No. of CompaniesPS048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a14.7%
n/an/an/a
No more companies

Price-To-Sales vs Industry: ZH is good value based on its Price-To-Sales Ratio (1.2x) compared to the US Interactive Media and Services industry average (1.5x)


Price to Sales Ratio vs Fair Ratio

What is ZH's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

ZH PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.2x
Fair PS Ratio1.2x

Price-To-Sales vs Fair Ratio: ZH is good value based on its Price-To-Sales Ratio (1.2x) compared to the estimated Fair Price-To-Sales Ratio (1.2x).


Share Price vs Fair Value

What is the Fair Price of ZH when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: ZH ($1.03) is trading below our estimate of fair value ($1.52)

Significantly Below Fair Value: ZH is trading below fair value by more than 20%.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst ZH forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$1.03
US$1.99
+93.1%
21.1%US$2.60US$1.25n/a12
May ’24US$1.11
US$2.03
+82.7%
17.2%US$2.48US$1.30n/a12
Apr ’24US$1.27
US$2.06
+62.0%
16.7%US$2.51US$1.30n/a12
Mar ’24US$1.47
US$2.31
+57.2%
22.8%US$3.34US$1.52n/a12
Feb ’24US$1.68
US$2.27
+35.3%
24.0%US$3.34US$1.51n/a12
Jan ’24US$1.30
US$2.32
+78.5%
25.0%US$3.29US$1.49n/a13
Dec ’23US$1.02
US$2.54
+149.2%
34.9%US$4.28US$1.58n/a12
Nov ’23US$0.99
US$2.47
+149.6%
34.2%US$4.13US$1.52n/a12
Oct ’23US$1.06
US$2.50
+135.9%
34.4%US$4.19US$1.55n/a12
Sep ’23US$1.32
US$2.78
+110.6%
36.6%US$5.13US$1.54n/a12
Aug ’23US$1.21
US$3.09
+155.2%
31.1%US$5.28US$1.59n/a12
Jul ’23US$1.86
US$3.25
+74.8%
31.3%US$5.29US$1.59n/a12
Jun ’23US$1.51
US$3.39
+124.2%
34.9%US$5.32US$1.60n/a12
May ’23US$1.55
US$4.30
+177.6%
33.1%US$6.59US$1.75US$1.1111
Apr ’23US$2.54
US$5.37
+111.6%
54.8%US$13.56US$1.80US$1.2711
Mar ’23US$3.25
US$8.58
+163.9%
27.3%US$13.67US$5.41US$1.4711
Feb ’23US$4.38
US$10.72
+144.8%
25.4%US$15.17US$6.00US$1.6811
Jan ’23US$5.54
US$12.61
+127.7%
9.1%US$15.04US$10.40US$1.3011
Dec ’22US$7.16
US$12.79
+78.7%
7.4%US$15.00US$11.37US$1.0210
Nov ’22US$8.78
US$13.47
+53.4%
7.0%US$14.98US$11.97US$0.9910
Oct ’22US$9.15
US$13.70
+49.7%
8.0%US$15.04US$11.99US$1.068
Sep ’22US$10.62
US$13.58
+27.9%
8.3%US$15.06US$12.00US$1.327
Aug ’22US$9.23
US$14.11
+52.9%
9.2%US$15.97US$12.28US$1.216
Jul ’22US$12.57
US$14.07
+11.9%
9.4%US$16.00US$12.19US$1.866
Jun ’22US$9.66
US$13.92
+44.1%
9.0%US$15.77US$12.30US$1.514
May ’22US$9.56
US$15.26
+59.6%
5.3%US$16.00US$14.13US$1.553

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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