trivago Valuation

Is TRVG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of TRVG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: TRVG ($1.68) is trading below our estimate of fair value ($6.52)

Significantly Below Fair Value: TRVG is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for TRVG?

Key metric: As TRVG is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for TRVG. This is calculated by dividing TRVG's market cap by their current revenue.
What is TRVG's PS Ratio?
PS Ratio0.2x
Sales€457.77m
Market Cap€110.81m

Price to Sales Ratio vs Peers

How does TRVG's PS Ratio compare to its peers?

The above table shows the PS ratio for TRVG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1x
DHX DHI Group
0.6x-2.7%US$77.3m
SY So-Young International
0.4x5.1%US$90.8m
TZOO Travelzoo
2.6x24.8%US$218.0m
BZFD BuzzFeed
0.5xn/aUS$120.9m
TRVG trivago
0.2x5.7%US$116.8m

Price-To-Sales vs Peers: TRVG is good value based on its Price-To-Sales Ratio (0.2x) compared to the peer average (1x).


Price to Sales Ratio vs Industry

How does TRVG's PS Ratio compare vs other companies in the US Interactive Media and Services Industry?

24 CompaniesPrice / SalesEstimated GrowthMarket Cap
Industry Avg.1.3x10.8%
TRVG trivago
0.2x5.7%US$116.79m
FUBO fuboTV
0.3x12.3%US$474.41m
OB Outbrain
0.3x6.6%US$249.24m
TRVG 0.2xIndustry Avg. 1.3xNo. of Companies24PS01.63.24.86.48+
24 CompaniesEstimated GrowthMarket Cap
Industry Avg.1.3x12.2%
TRVG trivago
0.2x82.2%US$116.79m
No more companies

Price-To-Sales vs Industry: TRVG is good value based on its Price-To-Sales Ratio (0.2x) compared to the US Interactive Media and Services industry average (1.3x).


Price to Sales Ratio vs Fair Ratio

What is TRVG's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

TRVG PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.2x
Fair PS Ratio1x

Price-To-Sales vs Fair Ratio: TRVG is good value based on its Price-To-Sales Ratio (0.2x) compared to the estimated Fair Price-To-Sales Ratio (1x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst TRVG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$1.68
US$2.18
+29.8%
20.2%US$3.00US$1.75n/a6
Nov ’25US$1.68
US$2.47
+47.3%
15.2%US$3.00US$2.14n/a6
Oct ’25US$1.73
US$2.55
+47.1%
15.1%US$3.09US$2.20n/a6
Sep ’25US$2.02
US$2.55
+26.0%
15.1%US$3.09US$2.20n/a6
Aug ’25US$2.10
US$2.55
+21.6%
13.4%US$3.00US$2.20n/a6
Jul ’25US$2.03
US$2.74
+35.2%
13.6%US$3.49US$2.24n/a7
Jun ’25US$2.34
US$2.74
+17.3%
13.9%US$3.52US$2.24n/a7
May ’25US$2.51
US$2.73
+8.9%
13.9%US$3.50US$2.23n/a7
Apr ’25US$3.02
US$2.86
-5.3%
19.3%US$4.00US$2.25n/a7
Mar ’25US$2.57
US$2.86
+11.3%
19.3%US$4.00US$2.25n/a7
Feb ’25US$2.49
US$4.24
+70.5%
42.3%US$6.47US$2.49n/a7
Jan ’25US$2.44
US$5.11
+109.5%
41.1%US$7.80US$2.53n/a7
Dec ’24US$2.35
US$5.68
+141.8%
33.5%US$7.69US$2.49n/a7
Nov ’24US$5.60
US$7.21
+28.8%
23.3%US$10.02US$5.73US$1.687
Oct ’24US$5.25
US$7.34
+39.7%
21.9%US$9.89US$5.74US$1.737
Sep ’24US$5.95
US$7.56
+27.1%
21.0%US$10.01US$6.25US$2.027
Aug ’24US$6.70
US$7.72
+15.3%
19.3%US$10.04US$6.24US$2.107
Jul ’24US$6.60
US$8.20
+24.2%
20.5%US$10.57US$6.19US$2.038
Jun ’24US$6.10
US$7.94
+30.2%
20.6%US$10.39US$6.09US$2.349
May ’24US$7.05
US$9.53
+35.2%
6.8%US$10.63US$8.83US$2.519
Apr ’24US$7.55
US$9.40
+24.5%
6.8%US$10.42US$8.66US$3.029
Mar ’24US$8.40
US$8.99
+7.0%
10.3%US$10.27US$7.06US$2.579
Feb ’24US$8.85
US$8.94
+1.0%
15.3%US$11.03US$7.07US$2.499
Jan ’24US$6.75
US$8.94
+32.4%
16.0%US$10.77US$6.90US$2.449
Dec ’23US$7.30
US$8.88
+21.6%
15.0%US$10.48US$6.72US$2.359
Nov ’23US$5.20
US$10.17
+95.6%
22.3%US$14.86US$6.44US$5.6010

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.


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