Marcus Valuation

Is MCS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of MCS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: MCS ($21.76) is trading above our estimate of fair value ($13.42)

Significantly Below Fair Value: MCS is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for MCS?

Key metric: As MCS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for MCS. This is calculated by dividing MCS's market cap by their current revenue.
What is MCS's PS Ratio?
PS Ratio1x
SalesUS$670.23m
Market CapUS$675.92m

Price to Sales Ratio vs Peers

How does MCS's PS Ratio compare to its peers?

The above table shows the PS ratio for MCS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.3x
SEAT Vivid Seats
0.6x5.2%US$704.3m
RSVR Reservoir Media
3.8x6.1%US$568.7m
IMAX IMAX
3.8x8.6%US$1.3b
EB Eventbrite
1x7.4%US$337.1m
MCS Marcus
1x6.3%US$675.9m

Price-To-Sales vs Peers: MCS is good value based on its Price-To-Sales Ratio (1x) compared to the peer average (2.3x).


Price to Sales Ratio vs Industry

How does MCS's PS Ratio compare vs other companies in the US Entertainment Industry?

26 CompaniesPrice / SalesEstimated GrowthMarket Cap
IQ iQIYI
0.5x2.9%US$2.05b
LGF.A Lions Gate Entertainment
0.5x5.1%US$1.69b
AMC AMC Entertainment Holdings
0.4x9.0%US$1.64b
DOYU DouYu International Holdings
0.5x-5.2%US$318.25m
MCS 1.0xIndustry Avg. 1.3xNo. of Companies26PS0246810+
26 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: MCS is good value based on its Price-To-Sales Ratio (1x) compared to the US Entertainment industry average (1.3x).


Price to Sales Ratio vs Fair Ratio

What is MCS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

MCS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1x
Fair PS Ratio0.8x

Price-To-Sales vs Fair Ratio: MCS is expensive based on its Price-To-Sales Ratio (1x) compared to the estimated Fair Price-To-Sales Ratio (0.8x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst MCS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$21.76
US$24.00
+10.3%
6.8%US$26.00US$22.00n/a3
Nov ’25US$20.62
US$22.67
+9.9%
11.0%US$26.00US$20.00n/a3
Oct ’25US$15.15
US$19.33
+27.6%
4.9%US$20.00US$18.00n/a3
Sep ’25US$14.15
US$19.33
+36.6%
4.9%US$20.00US$18.00n/a3
Aug ’25US$12.64
US$19.33
+53.0%
4.9%US$20.00US$18.00n/a3
Jul ’25US$11.17
US$19.00
+70.1%
4.3%US$20.00US$18.00n/a3
Jun ’25US$10.65
US$19.00
+78.4%
4.3%US$20.00US$18.00n/a3
May ’25US$13.11
US$19.67
+50.0%
2.4%US$20.00US$19.00n/a3
Apr ’25US$14.05
US$19.67
+40.0%
2.4%US$20.00US$19.00n/a3
Mar ’25US$14.34
US$19.67
+37.1%
2.4%US$20.00US$19.00n/a3
Feb ’25US$13.61
US$19.67
+44.5%
2.4%US$20.00US$19.00n/a3
Jan ’25US$14.58
US$21.00
+44.0%
6.7%US$23.00US$20.00n/a3
Dec ’24US$14.15
US$21.00
+48.4%
6.7%US$23.00US$20.00n/a3
Nov ’24US$15.31
US$20.67
+35.0%
8.2%US$23.00US$19.00US$20.623
Oct ’24US$15.50
US$21.00
+35.5%
6.7%US$23.00US$20.00US$15.153
Sep ’24US$15.20
US$21.00
+38.2%
6.7%US$23.00US$20.00US$14.153
Aug ’24US$15.74
US$20.67
+31.3%
8.2%US$23.00US$19.00US$12.643
Jul ’24US$14.83
US$21.00
+41.6%
6.7%US$23.00US$20.00US$11.173
Jun ’24US$15.23
US$21.00
+37.9%
6.7%US$23.00US$20.00US$10.653
May ’24US$17.59
US$22.00
+25.1%
16.2%US$27.00US$19.00US$13.113
Apr ’24US$16.00
US$21.00
+31.3%
10.3%US$24.00US$19.00US$14.053
Mar ’24US$15.98
US$21.00
+31.4%
10.3%US$24.00US$19.00US$14.343
Feb ’24US$15.16
US$21.00
+38.5%
10.3%US$24.00US$19.00US$13.613
Jan ’24US$14.39
US$21.33
+48.3%
12.3%US$25.00US$19.00US$14.583
Dec ’23US$16.31
US$21.00
+28.8%
6.7%US$22.00US$19.00US$14.153
Nov ’23US$14.70
US$21.00
+42.9%
6.7%US$22.00US$19.00US$15.313

Analyst Forecast: Target price is less than 20% higher than the current share price.


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