Phoenix New Media Valuation

Is FENG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of FENG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate FENG's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate FENG's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for FENG?

Key metric: As FENG is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for FENG. This is calculated by dividing FENG's market cap by their current revenue.
What is FENG's PS Ratio?
PS Ratio	0.3x
Sales	CN¥697.43m
Market Cap	CN¥219.66m

FENG key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	n/a
Enterprise Value/EBITDA	n/a
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does FENG's PS Ratio compare to its peers?

The above table shows the PS ratio for FENG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	1.5x
MFON Mobivity Holdings	3x	n/a	US$19.0m
CHR Cheer Holding	0.2x	n/a	US$25.2m
PALT Paltalk	1.7x	-3.4%	US$16.7m
ZDGE Zedge	1.2x	11.8%	US$36.5m
FENG Phoenix New Media	0.3x	n/a	US$30.3m

Price-To-Sales vs Peers: FENG is good value based on its Price-To-Sales Ratio (0.3x) compared to the peer average (1.5x).

Price to Sales Ratio vs Industry

How does FENG's PS Ratio compare vs other companies in the US Interactive Media and Services Industry?

26 Companies	Price / Sales	Estimated Growth	Market Cap
Industry Avg.	1.2x	10.8%
FENG Phoenix New Media	0.3x	n/a	US$30.32m
FUBO fuboTV	0.3x	12.3%	US$474.41m
OB Outbrain	0.3x	6.6%	US$250.73m

26 Companies		Estimated Growth	Market Cap
Industry Avg.	1.2x	12.3%
FENG Phoenix New Media	0.3x	n/a	US$30.32m

No more companies

Price-To-Sales vs Industry: FENG is good value based on its Price-To-Sales Ratio (0.3x) compared to the US Interactive Media and Services industry average (1.2x).

Price to Sales Ratio vs Fair Ratio

What is FENG's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

FENG PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	0.3x
Fair PS Ratio	n/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate FENG's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.

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