How Investors Are Reacting To AMC (AMC) Launching Popcorn Pass for Loyalty Members Across All Locations

• On November 25, 2025, AMC Theatres® announced the launch of the AMC Popcorn Pass, an annual $29.99+tax benefit available to AMC Stubs members, offering 50% off a large AMC Perfectly Popcorn every day at U.S. AMC locations beginning December 1, 2025.
• This initiative replaces the AMC Annual Bucket and extends popcorn discounts to all AMC locations, adding a fresh value proposition to the theater experience for loyalty members.
• We'll examine how the AMC Popcorn Pass, aimed at boosting in-theater spending, may influence AMC's investment outlook and growth plans.

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AMC Entertainment Holdings Investment Narrative Recap

To be an AMC Entertainment shareholder today, you need confidence that moviegoing demand will rebound meaningfully and support premium pricing strategies, despite continued industry headwinds. The new AMC Popcorn Pass offers incremental value to loyalty members and could modestly aid in-theater spending, but is unlikely to meaningfully affect the primary near-term catalysts, such as blockbuster releases, or outweigh big-picture concerns around box office recovery and persistent structural risks.

Of the recent announcements, the summer launch of XL at AMC auditoriums, bringing wall-to-wall screens and enhanced projection technology, aligns most closely with the major catalyst for AMC: attracting audiences through improved premium experiences that drive both admissions and food and beverage revenue. This investment in cinematic upgrades directly targets higher-margin attendance growth, which is crucial given the focus on out-of-home entertainment that can't be replicated with streaming services.

But, it's important to keep in mind that while these enhancements may strengthen AMC's value proposition, investors should also be aware of the risk posed if moviegoing habits...

Read the full narrative on AMC Entertainment Holdings (it's free!)

AMC Entertainment Holdings' narrative projects $5.7 billion in revenue and $541.4 million in earnings by 2028. This requires 5.3% yearly revenue growth and a $904.5 million increase in earnings from the current level of -$363.1 million.

Uncover how AMC Entertainment Holdings' forecasts yield a $3.34 fair value, a 48% upside to its current price.

Exploring Other Perspectives

Seven members of the Simply Wall St Community assessed a wide fair value range for AMC, with estimates spanning US$3.21 to US$33.23 per share. Given persistent weakness in movie theater attendance, these viewpoints signal just how differently you can weigh AMC's opportunities and risks.

Explore 7 other fair value estimates on AMC Entertainment Holdings - why the stock might be a potential multi-bagger!

Build Your Own AMC Entertainment Holdings Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your AMC Entertainment Holdings research is our analysis highlighting 1 key reward and 3 important warning signs that could impact your investment decision.
• Our free AMC Entertainment Holdings research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate AMC Entertainment Holdings' overall financial health at a glance.

No Opportunity In AMC Entertainment Holdings?

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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