Definity Financial Management
Management criteria checks 4/4
Definity Financial's CEO is Rowan Saunders, appointed in Nov 2016, has a tenure of 9.5 years. total yearly compensation is CA$8.17M, comprised of 13.9% salary and 86.1% bonuses, including company stock and options. directly owns 0.43% of the company’s shares, worth $25.45M. The average tenure of the management team and the board of directors is 8.3 years and 8.9 years respectively.
Key information
Rowan Saunders
Chief executive officer
CA$8.2m
Total compensation
| CEO salary percentage | 13.88% |
| CEO tenure | 9.5yrs |
| CEO ownership | 0.4% |
| Management average tenure | 8.3yrs |
| Board average tenure | 8.9yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | CA$390m |
| Dec 31 2025 | CA$8m | CA$1m | CA$418m |
| Sep 30 2025 | n/a | n/a | CA$477m |
| Jun 30 2025 | n/a | n/a | CA$389m |
| Mar 31 2025 | n/a | n/a | CA$417m |
| Dec 31 2024 | CA$14m | CA$1m | CA$430m |
| Sep 30 2024 | n/a | n/a | CA$540m |
| Jun 30 2024 | n/a | n/a | CA$387m |
| Mar 31 2024 | n/a | n/a | CA$354m |
| Dec 31 2023 | CA$6m | CA$1m | CA$350m |
| Sep 30 2023 | n/a | n/a | CA$309m |
| Jun 30 2023 | n/a | n/a | CA$393m |
| Mar 31 2023 | n/a | n/a | CA$244m |
| Dec 31 2022 | CA$7m | CA$999k | CA$111m |
| Sep 30 2022 | n/a | n/a | -CA$40m |
| Jun 30 2022 | n/a | n/a | -CA$23m |
| Mar 31 2022 | n/a | n/a | CA$98m |
| Dec 31 2021 | CA$5m | CA$925k | CA$213m |
Compensation vs Market: Rowan's total compensation ($USD5.94M) is about average for companies of similar size in the US market ($USD8.46M).
Compensation vs Earnings: Rowan's compensation has been consistent with company performance over the past year.
CEO
Rowan Saunders (61 yo)
Mr. Rowan Saunders, BA, FCIP, CRM, has been the Chief Executive Officer and President at Economical Insurance Group Ltd. since November 01, 2016. He also serves as Chief Executive Officer and President of...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 9.5yrs | CA$8.17m | 0.43% $ 25.5m | |
| Executive VP & CFO | 14.6yrs | CA$2.37m | 0.11% $ 6.5m | |
| Chief Operating Officer | less than a year | CA$2.50m | 0.10% $ 6.0m | |
| Executive Vice President of Personal Insurance & Digital Channels | 8.3yrs | CA$2.07m | 0.10% $ 6.0m | |
| Senior Vice President of Corporate Affairs | 8.3yrs | CA$1.60m | 0.099% $ 5.8m | |
| Senior VP & CTO | 4.3yrs | no data | 0.020% $ 1.2m | |
| Vice-President of Investor Relations | no data | no data | no data | |
| Senior VP | no data | no data | no data | |
| Associate Vice President of Corporate Communication | no data | no data | no data | |
| Senior VP and Chief People & Culture Officer | 7.6yrs | no data | 0.069% $ 4.0m | |
| Senior VP & Chief Distribution Officer | 9yrs | no data | 0.044% $ 2.6m | |
| Senior VP & Chief Underwriting Officer of Personal Insurance | 3.7yrs | no data | 0.025% $ 1.5m |
Experienced Management: DFYF.F's management team is seasoned and experienced (8.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 9.5yrs | CA$8.17m | 0.43% $ 25.5m | |
| Independent Director | 13.2yrs | CA$220.00k | 0.0019% $ 109.6k | |
| Independent Director | 1.8yrs | CA$200.00k | 0.024% $ 1.4m | |
| Independent Director | 6.5yrs | CA$220.00k | 0.024% $ 1.4m | |
| Independent Director | 11.6yrs | CA$220.00k | 0.019% $ 1.1m | |
| Independent Director | 16.1yrs | CA$200.00k | 0.011% $ 664.6k | |
| Independent Chairman | 15yrs | CA$380.00k | 0.051% $ 3.0m | |
| Independent Director | 11.1yrs | CA$205.77k | 0.0049% $ 287.8k | |
| Independent Director | 8.3yrs | CA$214.23k | 0.019% $ 1.1m | |
| Independent Director | 4.4yrs | CA$200.00k | no data | |
| Independent Director | 4.2yrs | CA$190.00k | no data | |
| Independent Director | 4.2yrs | no data | no data |
Experienced Board: DFYF.F's board of directors are considered experienced (8.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/15 18:51 |
| End of Day Share Price | 2026/05/15 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Definity Financial Corporation is covered by 14 analysts. 8 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lemar Persaud | ATB Cormark Historical (Cormark Securities) |
| Taylor Scott | Barclays |
| John Aiken | Barclays |