DFY logo

Definity Financial Stock Price

Symbol: TSX:DFYMarket Cap: CA$8.8bCategory: Insurance

DFY Share Price Performance

CA$73.95
25.30 (52.00%)
9.2% undervalued intrinsic discount
CA$81.40
Fair Value
CA$73.95
25.30 (52.00%)
9.2% undervalued intrinsic discount
CA$81.40
Fair Value
Price CA$73.95
AnalystConsensusTarget CA$81.40

DFY Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget·Updated
Fair Value CA$81.40 9.2% undervalued intrinsic discount

Exiting Unprofitable Auto Business And Broker Platform Expansion Will Strengthen Position In Canada's Insurance Market

0users have liked this narrative
0users have commented on this narrative
5users have followed this narrative

Recent DFY News & Updates

No updates

Definity Financial Corporation Key Details

CA$4.6b

Revenue

CA$3.7b

Cost of Revenue

CA$901.7m

Gross Profit

CA$513.2m

Other Expenses

CA$388.5m

Earnings

Last Reported Earnings
Jun 30, 2025
Next Reporting Earnings
Nov 07, 2025
Earnings per share (EPS)
3.24
Gross Margin
19.68%
Net Profit Margin
8.48%
Debt/Equity Ratio
6.6%

Definity Financial Corporation Competitors

 
 
 
 
 
 
 
 
 
 
 
 

About DFY

Founded
1871
Employees
3442
CEO
Rowan Saunders
WebsiteView website
www.definityfinancial.com

Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, general and umbrella liability, and pet insurance products to individuals under the Economical, Sonnet, Family, Petsecure, and Peppermint brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses under the Definity Insurance and Economical brand name. The company distributes its products on a primarily intermediated basis, and through brokers, as well as directly to customers. It markets its commercial insurance products to small businesses and mid-market companies, as well as various targeted segments. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021. Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.

Canadian Market Performance

  • 7 Days: -1.3%
  • 3 Months: 7.7%
  • 1 Year: 18.6%
  • Year to Date: 8.7%
Over the last 7 days, the market has dropped 1.3%, driven by a pullback of 2.1% in the Financials sector. In the last year, the market is actually up 19%. Looking forward, earnings are forecast to grow by 11% annually. Market details ›
This week, we’re diving deeper into the world of agentic AI. We’re zeroing in on the core technologies that make these intelligent agents actually reliably work. We explore what all this could mean for software, start-ups, and most importantly, the opportunities and risks each industry faces by adopting Agentic AI.
Continue reading