Definity Financial (DFY) Stock Overview
Offers property and casualty insurance products in Canada. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 3/6 |
| Past Performance | 2/6 |
| Financial Health | 4/6 |
| Dividends | 2/6 |
Rewards
Risk Analysis
DFY passed our risk checks.
DFY Community Fair Values
Create NarrativeSee what 12 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Definity Financial Corporation Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | CA$65.60 |
| 52 Week High | CA$79.95 |
| 52 Week Low | CA$61.87 |
| Beta | 0.15 |
| 1 Month Change | 4.68% |
| 3 Month Change | -0.85% |
| 1 Year Change | -5.22% |
| 3 Year Change | 76.91% |
| 5 Year Change | n/a |
| Change since IPO | 141.44% |
Recent News & Updates
Narrative Update • Apr 28
DFY: Higher Dividend Will Support Shares Converging Toward Revised Fair Value Estimates
The analyst price target for Definity Financial has been trimmed by about CA$0.20 to CA$78.80, as analysts adjust their models following recent target resets from firms that have revisited assumptions such as fair value and future P/E multiples. Analyst Commentary Recent target moves cluster around the high CA$70s, with some trimming of prior assumptions rather than sweeping changes to the outlook.Narrative Update • Apr 12
DFY: Higher Dividend And Richer Future P/E Will Drive Upside Potential
Narrative Update Overview The updated analyst narrative on Definity Financial reflects a modest reduction in the implied fair value to CA$79.00. Analysts point to slightly softer revenue growth and profit margin assumptions, as well as a higher future P/E multiple, as key drivers behind recent CA$3 price target cuts from firms such as Barclays and Scotiabank.Narrative Update • Mar 29
DFY: Expanded Scale And Higher Dividend Will Drive Future Upside Potential
Narrative Update on Definity Financial Analysts have adjusted the blended price target for Definity Financial to CA$79.30, reflecting recent mixed target changes across firms and updated expectations for profit margins and future P/E levels. Analyst Commentary Recent research on Definity Financial presents a mixed picture, with some analysts leaning more positive on growth and valuation after recent developments, while others are turning more cautious and trimming price targets.Recent updates
Narrative Update • Apr 28
DFY: Higher Dividend Will Support Shares Converging Toward Revised Fair Value Estimates
The analyst price target for Definity Financial has been trimmed by about CA$0.20 to CA$78.80, as analysts adjust their models following recent target resets from firms that have revisited assumptions such as fair value and future P/E multiples. Analyst Commentary Recent target moves cluster around the high CA$70s, with some trimming of prior assumptions rather than sweeping changes to the outlook.Narrative Update • Apr 12
DFY: Higher Dividend And Richer Future P/E Will Drive Upside Potential
Narrative Update Overview The updated analyst narrative on Definity Financial reflects a modest reduction in the implied fair value to CA$79.00. Analysts point to slightly softer revenue growth and profit margin assumptions, as well as a higher future P/E multiple, as key drivers behind recent CA$3 price target cuts from firms such as Barclays and Scotiabank.Narrative Update • Mar 29
DFY: Expanded Scale And Higher Dividend Will Drive Future Upside Potential
Narrative Update on Definity Financial Analysts have adjusted the blended price target for Definity Financial to CA$79.30, reflecting recent mixed target changes across firms and updated expectations for profit margins and future P/E levels. Analyst Commentary Recent research on Definity Financial presents a mixed picture, with some analysts leaning more positive on growth and valuation after recent developments, while others are turning more cautious and trimming price targets.Narrative Update • Mar 14
DFY: Expanded Scale And Higher Dividend Will Support Future Returns
Narrative Update on Definity Financial Analysts have trimmed their blended 12 month price target on Definity Financial by CA$3 to CA$77. This reflects mixed revisions across recent research, where some firms raised estimates while others reduced them based on evolving views of the property and casualty insurance outlook and the impact of the Travelers Canada acquisition.Narrative Update • Feb 28
DFY: Expanded Scale And Higher Dividend Are Expected To Support Returns
Analysts have slightly reduced their aggregate 12 month price target for Definity Financial to reflect mixed recent Street revisions, including Scotiabank's cut to CA$77 and earlier increases from Barclays and Scotiabank, while also updating assumptions on fair value, profit margins and future P/E levels. Analyst Commentary Recent research on Definity Financial reflects a mix of optimism around growth initiatives and caution around execution risks and sector trends.Narrative Update • Feb 14
DFY: Expanded Scale And Dividend Policy Will Support Stronger Long Term Outlook
Analysts have increased their CA$ price targets on Definity Financial by a few dollars, supported by research that highlights its expanded scale following the Travelers Canada acquisition and revised expectations for growth, margins, and P/E across the North America property and casualty group. Analyst Commentary Bullish Takeaways Bullish analysts see the Travelers Canada acquisition as a meaningful step up in scale, with the company now referenced as holding the fourth largest market share in Canada, which they link to a stronger competitive position and potential for more efficient growth.Analysis Article • Jan 14
Broker Revenue Forecasts For Definity Financial Corporation (TSE:DFY) Are Surging Higher
Definity Financial Corporation ( TSE:DFY ) shareholders will have a reason to smile today, with the analysts making...Analysis Article • Jan 05
Definity Financial Corporation (TSE:DFY) Investors Are Less Pessimistic Than Expected
Definity Financial Corporation's ( TSE:DFY ) price-to-earnings (or "P/E") ratio of 19.1x might make it look like a sell...Narrative Update • Jan 05
DFY: Higher Earnings Visibility And Capital Strength Are Expected To Support Balanced Outlook
Analysts have raised their price target on Definity Financial to C$73 from C$69. This reflects increased confidence in the company’s outlook while maintaining a market perform stance.Narrative Update • Dec 19
DFY: Rising Margins And Cost Discipline Are Expected To Support Balanced Outlook
Analysts have modestly raised their price target on Definity Financial to C$73 from C$69, reflecting confidence in slightly stronger profit margins even as revenue growth expectations ease. Analyst Commentary Analyst reactions to the updated price target highlight a balanced view of Definity Financial, with acknowledgement of operational progress alongside lingering execution and valuation risks.Narrative Update • Dec 05
DFY: Improved Earnings Visibility And New Notes Are Expected To Support Upside
Analysts have raised their price target on Definity Financial by C$4 to C$73, citing an improved outlook and reaffirmed market perform expectations. Analyst Commentary Analysts note that the higher price target reflects a more constructive view on Definity Financial's near to medium term fundamentals, while maintaining a neutral stance on relative performance.Narrative Update • Nov 21
DFY: Execution On Strategic Plans And New Note Issue Will Support Profitability
Analysts have raised their price target for Definity Financial from C$69 to C$73, citing improved revenue growth projections and revised future profit expectations. Analyst Commentary Bullish Takeaways Bullish analysts point to stronger than anticipated revenue growth, supporting the upward revision in the price target.Narrative Update • Nov 06
DFY: Private Placement Of Senior Notes Will Drive Stronger Profitability
Analysts have lowered their price target for Definity Financial from $79.80 to $77.00, citing updated forecasts and adjusted expectations for future growth and profitability. What's in the News Definity Financial announced a private placement aiming to raise CAD 1,000 million through senior unsecured notes to accredited Canadian investors (Key Developments).Narrative Update • Oct 22
Analysts Raise Definity Financial Price Target Amid Mixed Outlook and Recent Valuation Updates
Analysts have increased their price target for Definity Financial by C$2 to C$92. They cite supportive fundamental trends and sustained outperforming expectations.Analysis Article • Sep 07
Definity Financial Corporation's (TSE:DFY) Popularity With Investors Is Clear
When close to half the companies in Canada have price-to-earnings ratios (or "P/E's") below 16x, you may consider...Analysis Article • May 28
Is Now The Time To Put Definity Financial (TSE:DFY) On Your Watchlist?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...
New Narrative • Dec 10
Shrinking Profit Margins And Overvaluation Risks Threaten Canadian Insurer's Earnings Outlook
Strong revenue growth anticipated due to firm insurance market conditions and increased premiums; however, stock overvaluation could arise from regulatory constraints and cost pressures.Shareholder Returns
| DFY | CA Insurance | CA Market | |
|---|---|---|---|
| 7D | -5.3% | 1.4% | 1.0% |
| 1Y | -5.2% | 19.1% | 34.0% |
Return vs Industry: DFY underperformed the Canadian Insurance industry which returned 16.6% over the past year.
Return vs Market: DFY underperformed the Canadian Market which returned 34.5% over the past year.
Price Volatility
| DFY volatility | |
|---|---|
| DFY Average Weekly Movement | 3.3% |
| Insurance Industry Average Movement | 3.4% |
| Market Average Movement | 10.3% |
| 10% most volatile stocks in CA Market | 17.8% |
| 10% least volatile stocks in CA Market | 4.0% |
Stable Share Price: DFY has not had significant price volatility in the past 3 months compared to the Canadian market.
Volatility Over Time: DFY's weekly volatility (3%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1871 | 3,462 | Rowan Saunders | www.definityfinancial.com |
Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada. It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses. The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers.
Definity Financial Corporation Fundamentals Summary
| DFY fundamental statistics | |
|---|---|
| Market cap | CA$7.72b |
| Earnings (TTM) | CA$418.20m |
| Revenue (TTM) | CA$4.71b |
18.8x
P/E Ratio1.7x
P/S RatioIs DFY overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| DFY income statement (TTM) | |
|---|---|
| Revenue | CA$4.71b |
| Cost of Revenue | CA$3.18b |
| Gross Profit | CA$1.53b |
| Other Expenses | CA$1.11b |
| Earnings | CA$418.20m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
May 08, 2026
| Earnings per share (EPS) | 3.49 |
| Gross Margin | 32.44% |
| Net Profit Margin | 8.88% |
| Debt/Equity Ratio | 26.2% |
How did DFY perform over the long term?
See historical performance and comparisonDividends
1.3%
Current Dividend Yield21%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/07 08:34 |
| End of Day Share Price | 2026/05/07 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Definity Financial Corporation is covered by 14 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Lemar Persaud | ATB Cormark Historical (Cormark Securities) |
| Taylor Scott | Barclays |
| John Aiken | Barclays |