Well Told Management
Management criteria checks 2/4
We currently do not have sufficient information about the CEO.
Key information
Monica Ruffo
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 3yrs |
| CEO ownership | 18.5% |
| Management average tenure | 2.6yrs |
| Board average tenure | 3yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Sep 30 2022 | n/a | n/a | -CA$8m |
| Jun 30 2022 | n/a | n/a | -CA$9m |
| Mar 31 2022 | n/a | n/a | -CA$10m |
| Dec 31 2021 | CA$697k | CA$200k | -CA$10m |
| Sep 30 2021 | n/a | n/a | -CA$5m |
| Jun 30 2021 | n/a | n/a | -CA$4m |
| Mar 31 2021 | n/a | n/a | -CA$3m |
| Dec 31 2020 | CA$150k | CA$150k | -CA$2m |
| Dec 31 2019 | CA$150k | CA$150k | -CA$2m |
Compensation vs Market: Insufficient data to establish whether Monica's total compensation is reasonable compared to companies of similar size in the US market.
Compensation vs Earnings: Monica's compensation has increased whilst the company is unprofitable.
CEO
Monica Ruffo
3yrs
Tenure
CA$697,073
Compensation
Ms. Monica Ruffo is a Founder of The Well Told Company Inc. and serves as its Chief Executive Officer and President. She serves as a Director of The Well Told Company Inc. since February 19, 2021. Ms. Ruff...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | no data | CA$697.07k | 18.53% CA$ 107.0k | |
| Director of Sales | 3.1yrs | CA$224.09k | 0.27% CA$ 1.5k | |
| CFO & Corporate Secretary | 2.1yrs | no data | no data | |
| Vice President of Operations | 2.6yrs | no data | no data |
2.6yrs
Average Tenure
Experienced Management: WLCO.F's management team is considered experienced (2.6 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 3yrs | CA$697.07k | 18.53% CA$ 107.0k | |
| Independent Director | 3yrs | CA$26.47k | no data | |
| Chief Medical Advisor & Independent Director | 3yrs | CA$26.47k | no data | |
| Medical Advisor | no data | no data | no data | |
| Medical Advisor | no data | no data | no data | |
| Independent Director | 3yrs | CA$26.47k | 2.14% CA$ 12.3k |
3.0yrs
Average Tenure
Experienced Board: WLCO.F's board of directors are considered experienced (3 years average tenure).