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MIMN.F Stock Overview

Mimi’s Rock Corp. operates as an online dietary supplement and wellness company that markets and sells its products under the Dr. More details

MIMN.F fundamental analysis
Snowflake Score
Valuation	4/6
Future Growth	0/6
Past Performance	0/6
Financial Health	2/6
Dividends	0/6

Rewards

Trading at 72.7% below our estimate of its fair value

Risk Analysis

Earnings have declined by 27.2% per year over past 5 years

Does not have a meaningful market cap ($9M)

Shares are highly illiquid

My Notes

Capture your thoughts, links and company narrative

Mimi's Rock Corp. Competitors

Shineco

NasdaqCM:SISI

US$3.8m

Integrated BioPharma

OTCPK:INBP

US$9.1m

Cyanotech

OTCPK:CYAN

US$3.1m

CV Sciences

OTCPK:CVSI

US$6.3m

Price History & Performance

Summary of share price highs, lows and changes for Mimi's Rock
Historical stock prices
Current Share Price	CA$0.14
52 Week High	CA$0.18
52 Week Low	CA$0.061
Beta	0.29
1 Month Change	0%
3 Month Change	-13.31%
1 Year Change	-21.87%
3 Year Change	-51.73%
5 Year Change	n/a
Change since IPO	-51.73%

Recent updates

Shareholder Returns

	MIMN.F	US Personal Products	US Market
7D	0%	-5.5%	-4.0%
1Y	-21.9%	-24.4%	24.0%

Return vs Industry: MIMN.F underperformed the US Personal Products industry which returned -15.2% over the past year.

Return vs Market: MIMN.F underperformed the US Market which returned -10.9% over the past year.

Price Volatility

Is MIMN.F's price volatile compared to industry and market?
MIMN.F volatility
MIMN.F Average Weekly Movement	n/a
Personal Products Industry Average Movement	8.3%
Market Average Movement	6.4%
10% most volatile stocks in US Market	16.8%
10% least volatile stocks in US Market	3.2%

Stable Share Price: MIMN.F has not had significant price volatility in the past 3 months.

Volatility Over Time: Insufficient data to determine MIMN.F's volatility change over the past year.

About the Company

Founded	Employees	CEO	Website
n/a	n/a	David Kohler	www.mimisrock.com

Mimi’s Rock Corp. operates as an online dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice, and Maritime Naturals brand names. Its products include colon 14-day cleanse, omega 3 fish oil, probiotics, dietary and health supplements, vitamins, and other wellness products, as well as anti-aging organic skincare products, masks and scrubs, acne blemish treatments, and other products. The company operates in the United States, Canada, and Europe.

Mimi's Rock Corp. Fundamentals Summary

How do Mimi's Rock's earnings and revenue compare to its market cap?
MIMN.F fundamental statistics
Market cap	US$6.43m
Earnings (TTM)	-US$3.36m
Revenue (TTM)	US$28.16m

0.2x

P/S Ratio

-1.9x

P/E Ratio

Is MIMN.F overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
MIMN.F income statement (TTM)
Revenue	CA$38.35m
Cost of Revenue	CA$9.94m
Gross Profit	CA$28.41m
Other Expenses	CA$32.99m
Earnings	-CA$4.58m

Last Reported Earnings

Sep 30, 2022

Next Earnings Date

n/a

Earnings per share (EPS)	-0.086
Gross Margin	74.08%
Net Profit Margin	-11.95%
Debt/Equity Ratio	79.8%

How did MIMN.F perform over the long term?

See historical performance and comparison

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2023/03/01 14:34
End of Day Share Price	2023/01/09 00:00
Earnings	2022/09/30
Annual Earnings	2021/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Mimi's Rock Corp. is covered by 2 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Doug Cooper	Beacon Securities Limited
Antonia Borovina	Bloom Burton & Co.