Stock Analysis Report

Executive Summary

Revlon, Inc., through its subsidiaries, develops, manufactures, markets, distributes, and sells beauty and personal care products worldwide.

Snowflake Analysis

Worrying balance sheet with weak fundamentals.

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Share Price & News

How has Revlon's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: REV's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




US Personal Products


US Market

1 Year Return




US Personal Products


US Market

Return vs Industry: REV underperformed the US Personal Products industry which returned -18.8% over the past year.

Return vs Market: REV underperformed the US Market which returned -13.6% over the past year.

Shareholder returns

7 Day-16.4%-8.8%-2.0%
30 Day-44.6%-25.5%-19.7%
90 Day-54.9%-30.9%-23.2%
1 Year-54.9%-54.9%-20.7%-21.8%-13.4%-15.1%
3 Year-63.8%-63.8%16.7%11.0%10.9%3.7%
5 Year-76.4%-76.4%10.5%-1.3%28.4%14.4%

Price Volatility Vs. Market

How volatile is Revlon's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is Revlon undervalued compared to its fair value and its price relative to the market?

In this section, we usually try to help investors determine whether Revlon is trading at an attractive price based on the cash flow it is expected to produce in the future. But as Revlon has not provided consistent financial data, and the stock also has no analyst forecast or coverage, its intrinsic value cannot be reliably calculated by extrapolating past data or using analyst consensus cash flow predictions.

This is quite a rare situation as 89% of companies covered by Simply Wall St do have a valuation analysis.

Next Steps

  • Take a look at our analysis of REV’s management and see if the CEO’s compensation is within a reasonable range, who is on the board and if insiders have been trading lately.
  • When valuing a company like this, investors focus more on how they perceive the size of the opportunity, the company's ability to deliver and scale, and the strength of the team. While we are not analysing this type of data at the moment, if you don’t know where to start, we recommend reading through Revlon regulatory filings.
  • Explore potentially undervalued companies in the Household industry.

Future Growth

How is Revlon forecast to perform in the next 1 to 3 years based on estimates from 1 analyst?


Forecasted annual earnings growth

Earnings and Revenue Growth Forecasts

Analyst Future Growth Forecasts

Earnings vs Savings Rate: REV is forecast to remain unprofitable over the next 3 years.

Earnings vs Market: REV is forecast to remain unprofitable over the next 3 years.

High Growth Earnings: REV is forecast to remain unprofitable over the next 3 years.

Revenue vs Market: REV's revenue is expected to decline over the next 3 years (-1.7% per year).

High Growth Revenue: REV's revenue is forecast to decline over the next 3 years (-1.7% per year).

Earnings per Share Growth Forecasts

Future Return on Equity

Future ROE: Insufficient data to determine if REV's Return on Equity is forecast to be high in 3 years time

Next Steps

Past Performance

How has Revlon performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: REV is currently unprofitable.

Growing Profit Margin: REV is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: REV is unprofitable, and losses have increased over the past 5 years at a rate of -57.5% per year.

Accelerating Growth: Unable to compare REV's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: REV is unprofitable, making it difficult to compare its past year earnings growth to the Personal Products industry (25.5%).

Return on Equity

High ROE: REV's liabilities exceed its assets, so it is difficult to calculate its Return on Equity.

Next Steps

Financial Health

How is Revlon's financial position?

Financial Position Analysis

Short Term Liabilities: REV has negative shareholder equity, which is a more serious situation than short term assets not covering short term liabilities.

Long Term Liabilities: REV has negative shareholder equity, which is a more serious situation than short term assets not covering long term liabilities.

Debt to Equity History and Analysis

Debt Level: REV has negative shareholder equity, which is a more serious situation than a high debt level.

Reducing Debt: REV's has negative shareholder equity, so we do not need to check if its debt has reduced over time.

Balance Sheet

Inventory Level: REV has a high level of physical assets or inventory.

Debt Coverage by Assets: REV has negative shareholder equity (liabilities exceed assets) therefore debt is not covered by short term assets.

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: REV has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: REV has less than a year of cash runway if free cash flow continues to reduce at historical rates of -49.3% each year

Next Steps


What is Revlon's current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate REV's dividend yield against the bottom 25% of dividend payers, as the company has not reported any payouts.

High Dividend: Unable to evaluate REV's dividend yield against the top 25% of dividend payers, as the company has not reported any payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if REV's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if REV's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of REV's dividend in 3 years as they are not forecast to pay a notable one for the US market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Debbie Perelman (45yo)





Ms. Debra G. Perelman, also known as Debbie, is President and Chief Executive Officer at Revlon, Inc. and Revlon Consumer Products Corporation since May 22, 2018. She was Chief Operating Officer of Revlon, ...

CEO Compensation Analysis

Compensation vs Market: Debbie's total compensation ($USD4.72M) is above average for companies of similar size in the US market ($USD2.20M).

Compensation vs Earnings: Insufficient data to compare Debbie's compensation with company performance.

Leadership Team

Debra Perelman
President1.92yrsUS$4.72m0.099% $499.7k
Victoria Dolan
Chief Financial Officer2.08yrsUS$2.98m0.11% $570.3k
Sergio Pedreiro
Chief Operating Officer0.25yrno datano data
Pamela Bucher
VP, Chief Accounting Officer & Controller1.17yrsno data0.00085% $4.3k
Chau Banks
Chief Technology & Digital Officerno datano datano data
Keyla Lazardi
Chief Scientific Officer2.25yrsno datano data
Eric Warren
VP, Treasurer & Head-Investor Relationsno datano datano data
Meagan Fitzsimmons
Chief Compliance Officer & VPno datano datano data
Cari Robinson
Executive VP & General Counsel0.75yrno datano data
Serge Jureidini
Chief Marketing Officerno datano datano data


Average Tenure

Experienced Management: REV's management team is not considered experienced ( 1.5 years average tenure), which suggests a new team.

Board Members

Debra Perelman
President1.92yrsUS$4.72m0.099% $499.7k
E. Beattie
Non-Executive Vice Chairman of the Board3.42yrsUS$500.00k0.080% $405.3k
Ronald Perelman
Chairman of the Board21.83yrsno data8.61% $43.6m
Barry Schwartz
Director12.42yrsUS$150.50kno data
Alan Bernikow
Independent Director16.58yrsUS$204.50k0.025% $126.9k
Paul Savas
Director3.83yrsno data0.053% $267.3k
Kristin Dolan
Independent Director2.92yrsUS$130.00kno data
Cecelia Kurzman
Independent Director7.17yrsUS$158.00kno data
Cristiana Falcone Sorrell
Independent Director6.08yrsUS$125.50kno data
Mitra Hormozi
Director0.42yrno data0.079% $400.8k


Average Tenure


Average Age

Experienced Board: REV's board of directors are considered experienced (5.5 years average tenure).


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Company Information

Revlon, Inc.'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: Revlon, Inc.
  • Ticker: REV
  • Exchange: NYSE
  • Founded: 1932
  • Industry: Personal Products
  • Sector: Household
  • Market Cap: US$506.047m
  • Shares outstanding: 52.82m
  • Website: https://www.revlon.com

Number of Employees


  • Revlon, Inc.
  • One New York Plaza
  • New York
  • New York
  • 10004
  • United States


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
REVNYSE (New York Stock Exchange)YesClass A Common StockUSUSDFeb 1996
RVL1DB (Deutsche Boerse AG)YesClass A Common StockDEEURFeb 1996
RVL1BRSE (Berne Stock Exchange)YesClass A Common StockCHCHFFeb 1996


Revlon, Inc., through its subsidiaries, develops, manufactures, markets, distributes, and sells beauty and personal care products worldwide. The company's Relvon segment offers color cosmetics and beauty tools under the Revlon brand; and hair color under the Revlon ColorSilk and Revlon Professional brands. Its Elizabeth Arden segment markets, distributes and sells skin care products under the Elizabeth Arden Ceramide, Prevage, Eight Hour, SUPERSTART, Visible Difference, and Skin Illuminating brands; and fragrances under the Elizabeth Arden White Tea, Elizabeth Arden Red Door, Elizabeth Arden 5th Avenue, and Elizabeth Arden Green Tea brands. The company’s Portfolio segment offers color cosmetics under the Almay and SinfulColors brands; men’s grooming products under the American Crew brand; nail polishes, gel nail color, and nail enhancements under the CND brand; nail care products under the Cutex brand; anti-perspirant deodorants under the Mitchum brand; hair care products under the Creme of Nature; and hair color line under the Llongueras brand. Its Fragrances segment develops, markets, and distributes owned and licensed fragrances, as well as distributes prestige fragrance brands owned by third parties. This segment offers its products under the Juicy Couture, John Varvatos, AllSaints, Britney Spears, Elizabeth Taylor, Christina Aguilera, Jennifer Aniston, Mariah Carey, Curve, Giorgio Beverly Hills, Ed Hardy, Charlie, Lucky Brand, ‹PS›, Alfred Sung, Halston, Geoffrey Beene, and White Diamonds brands. The company sells its products through sales force, sales representatives, and independent distributors, as well as licenses its Revlon, The Elizabeth Arden, and Red Door trademarks to the manufacturers of complementary beauty-related products and accessories. Revlon, Inc. was founded in 1932 and is based in New York, New York. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/04/04 00:32
End of Day Share Price2020/04/03 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.