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Coty (COTY): Evaluating Valuation After Weak Earnings and Management’s Strategic Turnaround Plans
Reviewed by Simply Wall St
See our latest analysis for Coty.
After a challenging first quarter and a wave of strategic updates, Coty’s share price has struggled, falling nearly 45% year-to-date and delivering a one-year total shareholder return of -48%. While recent headlines, such as the brand’s focus on Prestige and new launches, have brought short-lived volatility, long-term momentum remains under pressure as investors weigh turnaround hopes against ongoing restructuring and profit headwinds.
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With Coty’s stock now trading well below analyst targets and new launches on the horizon, some investors may be wondering if the market is underestimating the turnaround potential or if the recent challenges have already been fully reflected in the share price.
Most Popular Narrative: 25.7% Undervalued
According to the most popular narrative, Coty’s fair value sits notably above its last closing price of $3.75, suggesting a sizable valuation gap. The narrative links this optimism to imminent industry shifts and strategic brand moves, setting up a story of potential rebound despite current headwinds.
Innovation-led launches, including blockbusters such as HUGO BOSS Bottled Beyond, additional high-profile fragrance releases, and an aggressive expansion into the rapidly growing body and perfume mist category, are set to benefit from the surging demand for prestige scenting products across diverse demographics. This supports revenue gains and sustains high profitability.
Curious what future growth rates the narrative is really betting on? The fair value hinges on bullish assumptions about profit margins and a market-beating earnings turnaround. Big forecasts, bold targets. Want the details behind Coty’s high-stakes valuation? The surprise is in the numbers. Dare to unravel them.
Result: Fair Value of $5.04 (UNDERVALUED)
Have a read of the narrative in full and understand what's behind the forecasts.
However, persistent inventory destocking and a delayed rebound in Coty’s core consumer beauty division could easily challenge the bullish turnaround narrative.
Find out about the key risks to this Coty narrative.
Build Your Own Coty Narrative
If you see things differently, or want to dive into the numbers and craft your own perspective, you can build your own narrative in just a few minutes. Do it your way
A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Coty.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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About NYSE:COTY
Coty
Manufactures, markets, distributes, and sells branded beauty products worldwide.
Undervalued with moderate growth potential.
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