FitLife Brands Management
Management criteria checks 4/4
FitLife Brands' CEO is Dayton Judd, appointed in Feb 2018, has a tenure of 8.33 years. total yearly compensation is $598.77K, comprised of 69.9% salary and 30.1% bonuses, including company stock and options. directly owns 12.27% of the company’s shares, worth $12.69M. The average tenure of the management team and the board of directors is 8.3 years and 9 years respectively.
Key information
Dayton Judd
Chief executive officer
US$598.8k
Total compensation
| CEO salary percentage | 69.94% |
| CEO tenure | 8.3yrs |
| CEO ownership | 12.3% |
| Management average tenure | 8.3yrs |
| Board average tenure | 9yrs |
Recent management updates
Recent updates
FitLife Will Need To See Real Progress To Remain In Our Portfolio
Summary Fourth quarter 2025 earnings reports from Alluvial Fund's portfolio holdings were very solid, with the exception of FitLife Brands. FitLife Brands' cash contribution from legacy products was down 18% year-over-year after changes to the Amazon product search algorithm directed fewer potential buyers to the company's legacy products. The FitLife Brands August 2025 acquisition of Irwin Naturals is performing quite well. Even assuming a further 15% decrease in legacy brands cash contribution, FitLife Brands is at about 8.5x 2026 cash earnings. If CEO Dayton Judd can right the ship, shares can rebound as the company adjusts its marketing approach and introduces new products for in-store placement. Read the full article on Seeking AlphaThere May Be Some Bright Spots In FitLife Brands' (NASDAQ:FTLF) Earnings
FitLife Brands, Inc.'s ( NASDAQ:FTLF ) earnings announcement last week didn't impress shareholders. However, our...
Irwin Integration And Channel Shift Will Reshape Long Term Earnings Profile
Catalysts About FitLife Brands FitLife Brands develops and markets nutritional supplements across wholesale and online channels through brands such as Legacy FitLife, MusclePharm, Irwin Naturals and Dr. Tobias. What are the underlying business or industry changes driving this perspective?Some Confidence Is Lacking In FitLife Brands, Inc.'s (NASDAQ:FTLF) P/E
With a price-to-earnings (or "P/E") ratio of 25.5x FitLife Brands, Inc. ( NASDAQ:FTLF ) may be sending bearish signals...Market Might Still Lack Some Conviction On FitLife Brands, Inc. (NASDAQ:FTLF) Even After 29% Share Price Boost
NasdaqCM:FTLF 1 Year Share Price vs Fair Value Explore FitLife Brands's Fair Values from the Community and select yours...Should You Be Adding FitLife Brands (NASDAQ:FTLF) To Your Watchlist Today?
It's common for many investors, especially those who are inexperienced, to buy shares in companies with a good story...Is It Time To Consider Buying FitLife Brands, Inc. (NASDAQ:FTLF)?
FitLife Brands, Inc. ( NASDAQ:FTLF ), is not the largest company out there, but it led the NASDAQCM gainers with a...FitLife Brands, Inc.'s (NASDAQ:FTLF) Subdued P/E Might Signal An Opportunity
With a price-to-earnings (or "P/E") ratio of 12x FitLife Brands, Inc. ( NASDAQ:FTLF ) may be sending bullish signals at...FitLife: A 'Roll-Up' Growth Story With A Lot Of Upside
Summary FitLife is in the 7th year of its turnaround, having built a strong history of success during this time. The core business offers attractive economics with a strong free cash flow generative capacity. Management has strung together a number of value-accretive acquisitions recently, and the prospect of this continuing into the future offers major potential upside for investors. Read the full article on Seeking AlphaFitLife Brands' (NASDAQ:FTLF) Earnings Are Weaker Than They Seem
Investors were disappointed with FitLife Brands, Inc.'s ( NASDAQ:FTLF ) earnings, despite the strong profit numbers. We...Why FitLife Brands, Inc. (NASDAQ:FTLF) Could Be Worth Watching
While FitLife Brands, Inc. ( NASDAQ:FTLF ) might not have the largest market cap around , it received a lot of...FitLife Brands: Attractively Valued And A Very Attractive Acquisition Target
Summary FitLife Brands, led by CEO Dayton Judd, has successfully turned around acquisitions like Mimi's and MusclePharm, significantly increasing their free cash flow and market cap. Mimi's acquisition in 2023 has been a major success, raising its annual free cash flow to over $5 million from less than $1 million. MusclePharm's revitalization is underway, with key products relaunching and distribution channels re-established, offering significant growth potential. Despite the focus on new acquisitions, monitoring the migration of legacy brands to e-commerce platforms is crucial as traditional retail foot traffic declines. Read the full article on Seeking AlphaFitLife Brands: A Turnaround Showing Solid Progress
Summary Shares are up 40% this year reflecting the company’s progress in driving profitable growth. The management team has made two highly accretive acquisitions last year. I believe the shares are attractively valued today considering the potential growth that lies ahead. Read the full article on Seeking AlphaFitLife Brands' (NASDAQ:FTLF) Earnings Are Weaker Than They Seem
Investors were disappointed with FitLife Brands, Inc.'s ( NASDAQ:FTLF ) earnings, despite the strong profit numbers. We...FitLife Brands, Inc.'s (NASDAQ:FTLF) 26% Price Boost Is Out Of Tune With Earnings
Despite an already strong run, FitLife Brands, Inc. ( NASDAQ:FTLF ) shares have been powering on, with a gain of 26% in...FitLife Brands (NASDAQ:FTLF) Has A Pretty Healthy Balance Sheet
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Some May Be Optimistic About FitLife Brands' (NASDAQ:FTLF) Earnings
The most recent earnings report from FitLife Brands, Inc. ( NASDAQ:FTLF ) was disappointing for shareholders. While the...Investors Appear Satisfied With FitLife Brands, Inc.'s (NASDAQ:FTLF) Prospects As Shares Rocket 41%
FitLife Brands, Inc. ( NASDAQ:FTLF ) shares have had a really impressive month, gaining 41% after a shaky period...FitLife Brands (NASDAQ:FTLF) Could Become A Multi-Bagger
If we want to find a potential multi-bagger, often there are underlying trends that can provide clues. Firstly, we'd...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | US$6m |
| Dec 31 2025 | US$599k | US$419k | US$6m |
| Sep 30 2025 | n/a | n/a | US$7m |
| Jun 30 2025 | n/a | n/a | US$8m |
| Mar 31 2025 | n/a | n/a | US$9m |
| Dec 31 2024 | US$578k | US$398k | US$9m |
| Sep 30 2024 | n/a | n/a | US$8m |
| Jun 30 2024 | n/a | n/a | US$8m |
| Mar 31 2024 | n/a | n/a | US$7m |
| Dec 31 2023 | US$532k | US$372k | US$5m |
| Sep 30 2023 | n/a | n/a | US$4m |
| Jun 30 2023 | n/a | n/a | US$4m |
| Mar 31 2023 | n/a | n/a | US$3m |
| Dec 31 2022 | US$475k | US$340k | US$4m |
| Sep 30 2022 | n/a | n/a | US$5m |
| Jun 30 2022 | n/a | n/a | US$5m |
| Mar 31 2022 | n/a | n/a | US$5m |
| Dec 31 2021 | US$1m | US$327k | US$5m |
| Sep 30 2021 | n/a | n/a | US$10m |
| Jun 30 2021 | n/a | n/a | US$11m |
| Mar 31 2021 | n/a | n/a | US$9m |
| Dec 31 2020 | US$379k | US$299k | US$9m |
| Sep 30 2020 | n/a | n/a | US$3m |
| Jun 30 2020 | n/a | n/a | US$2m |
| Mar 31 2020 | n/a | n/a | US$3m |
| Dec 31 2019 | US$324k | US$264k | US$3m |
Compensation vs Market: Dayton's total compensation ($USD598.77K) is about average for companies of similar size in the US market ($USD642.98K).
Compensation vs Earnings: Dayton's compensation has been consistent with company performance over the past year.
CEO
Dayton Judd (54 yo)
Mr. Dayton Robert Judd, CPA, serves as Independent Director of Optex Systems Holdings Inc since October 2022. He serves as an Independent Director of LifeVantage Corporation since February 14, 2024. He ser...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & CEO | 8.3yrs | US$598.77k | 12.27% $ 12.7m | |
| President | less than a year | US$346.00k | 0.27% $ 282.7k | |
| Chief Financial Officer | 3.8yrs | US$318.32k | 0.074% $ 76.7k | |
| Chief Operating Officer | 10.7yrs | US$198.70k | 0.12% $ 123.3k | |
| Chief Retail Officer | 10yrs | US$295.95k | no data |
Experienced Management: FTLF's management team is seasoned and experienced (8.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & CEO | 9yrs | US$598.77k | 12.27% $ 12.7m | |
| Independent Director | 10.8yrs | US$50.00k | 0.0063% $ 6.5k | |
| Independent Director | 12.6yrs | US$50.00k | 1.68% $ 1.7m | |
| Independent Director | 1.8yrs | US$50.00k | 0.094% $ 96.9k | |
| Independent Director | 1.2yrs | US$33.33k | no data |
Experienced Board: FTLF's board of directors are considered experienced (9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/15 10:38 |
| End of Day Share Price | 2026/06/12 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
FitLife Brands, Inc. is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Ryan Meyers | Lake Street Capital Markets, LLC |
| Sean McGowan | Roth Capital Partners |