Reed's Management
Management criteria checks 0/4
We currently do not have sufficient information about the CEO.
Key information
Cyril Wallace
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | less than a year |
| CEO ownership | n/a |
| Management average tenure | less than a year |
| Board average tenure | less than a year |
Recent management updates
Recent updates
New Soda Line And Distribution Expansion Will Create Opportunities
Strategic debt restructuring and new product line expansions are driving Reed's financial flexibility and revenue growth through enhanced market reach and inventory management.Here's Why Reed's (NASDAQ:REED) Can Afford Some Debt
Jan 05
Reed's (NASDAQ:REED) Is Carrying A Fair Bit Of Debt
Aug 18CEO
Cyril Wallace
Mr. Cyril A. Wallace, Jr. is Director & CEO of Reed's, Inc. from April 2025. Mr. Wallace has many years of leadership experience from PepsiCo, where he served as Vice President and General Manager. A strat...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | less than a year | no data | no data | |
| Founder | 38.8yrs | US$141.88k | no data | |
| CFO & Principal Accounting Officer | less than a year | no data | no data | |
| Vice President of Operations | less than a year | no data | no data | |
| Chief Marketing Officer | less than a year | no data | no data |
Experienced Management: REED.D's management team is not considered experienced ( 0.8 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | less than a year | no data | no data | |
| Independent Director | 1.1yrs | US$12.50k | no data | |
| Chairperson | 2.3yrs | no data | 52.61% $ 35.1m | |
| Director | less than a year | no data | no data | |
| Director | less than a year | no data | no data |
Experienced Board: REED.D's board of directors are not considered experienced ( 0.6 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/11/06 17:52 |
| End of Day Share Price | 2025/11/06 00:00 |
| Earnings | 2025/09/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Reed's, Inc. is covered by 3 analysts. 0 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| null null | Roth Capital Partners |
| Sean McGowan | Roth Capital Partners |
| Joseph Munda | Sidoti & Company, LLC |