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Jones Soda OTCPK:JSDA Stock Report

Last Price


Market Cap







17 May, 2022


Company Financials
JSDA fundamental analysis
Snowflake Score
Future Growth0/6
Past Performance0/6
Financial Health6/6

JSDA Stock Overview

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages primarily in the United States, Canada, and internationally.

Jones Soda Competitors

Price History & Performance

Summary of all time highs, changes and price drops for Jones Soda
Historical stock prices
Current Share PriceUS$0.23
52 Week HighUS$1.54
52 Week LowUS$0.22
1 Month Change-36.11%
3 Month Change-60.35%
1 Year Change-61.02%
3 Year Change-54.90%
5 Year Change-54.90%
Change since IPO-78.90%

Recent News & Updates

Shareholder Returns

JSDAUS BeverageUS Market

Return vs Industry: JSDA underperformed the US Beverage industry which returned 12% over the past year.

Return vs Market: JSDA underperformed the US Market which returned -10.8% over the past year.

Price Volatility

Is JSDA's price volatile compared to industry and market?
JSDA volatility
JSDA Average Weekly Movement10.8%
Beverage Industry Average Movement8.3%
Market Average Movement7.8%
10% most volatile stocks in US Market16.9%
10% least volatile stocks in US Market2.9%

Stable Share Price: JSDA is not significantly more volatile than the rest of US stocks over the past 3 months, typically moving +/- 11% a week.

Volatility Over Time: JSDA's weekly volatility (11%) has been stable over the past year.

About the Company

198623Mark Murray

Jones Soda Co., together with its subsidiaries, develops, produces, markets, and distributes beverages primarily in the United States, Canada, and internationally. The company provides Jones Soda, a premium carbonated soft drink; Lemoncocco, a premium non-carbonated beverage; and co-brand and private label products. It also offers fountain products, including cane sugar cola and sugar free cola, as well as cane sugar sweetened ginger ale, orange and cream, root beer, and lemon lime.

Jones Soda Fundamentals Summary

How do Jones Soda's earnings and revenue compare to its market cap?
JSDA fundamental statistics
Market CapUS$20.99m
Earnings (TTM)-US$2.76m
Revenue (TTM)US$16.46m


P/S Ratio


P/E Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report
JSDA income statement (TTM)
Cost of RevenueUS$11.59m
Gross ProfitUS$4.87m
Other ExpensesUS$7.62m

Last Reported Earnings

Mar 31, 2022

Next Earnings Date


Earnings per share (EPS)-0.03
Gross Margin29.57%
Net Profit Margin-16.74%
Debt/Equity Ratio23.1%

How did JSDA perform over the long term?

See historical performance and comparison


Is Jones Soda undervalued compared to its fair value and its price relative to the market?

Valuation Score


Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • PE vs Industry

  • PE vs Market

  • PEG Ratio

  • PB vs Industry


Price to Book (PB) ratio

Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate JSDA's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate JSDA's fair value for valuation analysis.

Price To Earnings Ratio

PE vs Industry: JSDA is unprofitable, so we can't compare its PE Ratio to the US Beverage industry average.

PE vs Market: JSDA is unprofitable, so we can't compare its PE Ratio to the US market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate JSDA's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: JSDA is good value based on its PB Ratio (1.7x) compared to the US Beverage industry average (3.6x).

Future Growth

How is Jones Soda forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?

Future Growth Score


Future Growth Score 0/6

  • Earnings vs Savings Rate

  • Earnings vs Market

  • High Growth Earnings

  • Revenue vs Market

  • High Growth Revenue

  • Future ROE


Forecasted Food, Beverage & Tobacco industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as Jones Soda has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Past Performance

How has Jones Soda performed over the past 5 years?

Past Performance Score


Past Performance Score 0/6

  • Quality Earnings

  • Growing Profit Margin

  • Earnings Trend

  • Accelerating Growth

  • Earnings vs Industry

  • High ROE


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: JSDA is currently unprofitable.

Growing Profit Margin: JSDA is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: JSDA is unprofitable, and losses have increased over the past 5 years at a rate of 16.6% per year.

Accelerating Growth: Unable to compare JSDA's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: JSDA is unprofitable, making it difficult to compare its past year earnings growth to the Beverage industry (17.1%).

Return on Equity

High ROE: JSDA has a negative Return on Equity (-22.03%), as it is currently unprofitable.

Financial Health

How is Jones Soda's financial position?

Financial Health Score


Financial Health Score 6/6

  • Short Term Liabilities

  • Long Term Liabilities

  • Debt Level

  • Reducing Debt

  • Stable Cash Runway

  • Forecast Cash Runway

Financial Position Analysis

Short Term Liabilities: JSDA's short term assets ($18.5M) exceed its short term liabilities ($6.3M).

Long Term Liabilities: JSDA's short term assets ($18.5M) exceed its long term liabilities ($237.0K).

Debt to Equity History and Analysis

Debt Level: JSDA has more cash than its total debt.

Reducing Debt: JSDA's debt to equity ratio has reduced from 29% to 23.1% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: JSDA has sufficient cash runway for more than 3 years based on its current free cash flow.

Forecast Cash Runway: JSDA has sufficient cash runway for 2.7 years if free cash flow continues to reduce at historical rates of 28.7% each year.


What is Jones Soda current dividend yield, its reliability and sustainability?

Dividend Score


Dividend Score 0/6

  • Notable Dividend

  • High Dividend

  • Stable Dividend

  • Growing Dividend

  • Earnings Coverage

  • Future Dividend Coverage

Dividend Yield vs Market

Notable Dividend: Unable to evaluate JSDA's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate JSDA's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if JSDA's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if JSDA's dividend payments have been increasing.

Earnings Payout to Shareholders

Earnings Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Cash Payout to Shareholders

Cash Flow Coverage: Unable to calculate sustainability of dividends as JSDA has not reported any payouts.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Mark Murray (61 yo)





Mr. Mark F. Murray serves as Director of Jones Soda Co. since May 19, 2021. Mr. Murray serves as Chief Executive Officer at at Jones Soda Co. since December 01, 2020 and serves as its President since Sept...

CEO Compensation Analysis

Compensation vs Market: Mark's total compensation ($USD385.58K) is below average for companies of similar size in the US market ($USD772.03K).

Compensation vs Earnings: Mark's compensation has been consistent with company performance over the past year.

Leadership Team

Experienced Management: JSDA's management team is considered experienced (2 years average tenure).

Board Members

Experienced Board: JSDA's board of directors are not considered experienced ( 1.3 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been diluted in the past year, with total shares outstanding growing by 43.1%.

Top Shareholders

Company Information

Jones Soda Co.'s employee growth, exchange listings and data sources

Key Information

  • Name: Jones Soda Co.
  • Ticker: JSDA
  • Exchange: OTCPK
  • Founded: 1986
  • Industry: Soft Drinks
  • Sector: Food, Beverage & Tobacco
  • Implied Market Cap: US$20.987m
  • Shares outstanding: 92.25m
  • Website:

Number of Employees


  • Jones Soda Co.
  • 66 South Hanford Street
  • Suite 150
  • Seattle
  • Washington
  • 98134
  • United States


Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2022/05/17 00:00
End of Day Share Price2022/05/17 00:00
Annual Earnings2021/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.