Better Choice Management
Management criteria checks 2/4
Better Choice's CEO is Kent Cunningham, appointed in May 2023, has a tenure of 1.58 years. total yearly compensation is $774.97K, comprised of 45.2% salary and 54.8% bonuses, including company stock and options. directly owns 1.24% of the company’s shares, worth $43.86K. The average tenure of the management team and the board of directors is 1.6 years and 3.7 years respectively.
Key information
Kent Cunningham
Chief executive officer
US$775.0k
Total compensation
| CEO salary percentage | 45.2% |
| CEO tenure | 1.6yrs |
| CEO ownership | 1.2% |
| Management average tenure | 1.6yrs |
| Board average tenure | 3.7yrs |
Recent management updates
Recent updates
CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Sep 30 2024 | n/a | n/a | -US$13m |
| Jun 30 2024 | n/a | n/a | -US$16m |
| Mar 31 2024 | n/a | n/a | -US$22m |
| Dec 31 2023 | US$775k | US$350k | -US$23m |
Compensation vs Market: Kent's total compensation ($USD774.97K) is about average for companies of similar size in the US market ($USD654.40K).
Compensation vs Earnings: Insufficient data to compare Kent's compensation with company performance.
CEO
Kent Cunningham (53 yo)
1.6yrs
Tenure
US$774,971
Compensation
Mr. Kent Cunningham is the Chief Executive Officer at Better Choice Company Inc. since May 22, 2023 and has been its Director since April 01, 2024. Prior to joining Better Choice Company, Mr. Cunningham wa...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | 1.6yrs | US$774.97k | 1.24% $ 43.9k | |
| CFO, Secretary & Treasurer | 1.7yrs | US$330.31k | 0.083% $ 2.9k | |
| Chief Growth Officer of Halo | less than a year | no data | no data |
1.6yrs
Average Tenure
Experienced Management: BTTR's management team is not considered experienced ( 1.6 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO & Director | less than a year | US$774.97k | 1.24% $ 43.9k | |
| Independent Director | 4.9yrs | US$201.83k | 7.15% $ 252.8k | |
| Independent Director | 3.3yrs | US$549.33k | 2.03% $ 71.9k | |
| Independent Chairman of the Board | 5yrs | US$381.00k | 2.88% $ 101.9k | |
| Independent Director | 3.7yrs | US$165.00k | 0.78% $ 27.7k |
3.7yrs
Average Tenure
61yo
Average Age
Experienced Board: BTTR's board of directors are considered experienced (3.7 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2024/12/22 15:02 |
| End of Day Share Price | 2024/12/20 00:00 |
| Earnings | 2024/09/30 |
| Annual Earnings | 2023/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .
Analyst Sources
Better Choice Company Inc. is covered by 3 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Michael Baker | D.A. Davidson & Co. |
| George Kelly | Roth MKM |
| Ashok Kumar | ThinkEquity LLC |