Celsius Holdings (CELH): Evaluating Valuation After Recent Share Price Pause

Simply Wall St
Celsius Holdings (CELH) shares took a breather this week, slipping slightly as broader market volatility also impacted trading. Investors are tuning in to the company’s performance, keeping an eye on its steady growth and continued momentum in the beverage sector.

See our latest analysis for Celsius Holdings.

After a phenomenal run so far this year, Celsius Holdings has shown its share price momentum is still alive, with a 117.8% year-to-date share price return and a remarkable 90.7% total shareholder return over the last twelve months. Even as the broader market turns choppy, the stock's longer-term performance signals that enthusiasm for its brand and potential is still fueling investor confidence.

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Now, with Celsius Holdings trading just below analyst targets despite its historic run, investors have to ask themselves: is there still hidden value in the stock, or is the market already pricing in all future growth?

Most Popular Narrative: 14.1% Undervalued

Compared to the last close of $59.25, the most widely followed narrative values Celsius Holdings shares at $68.95. This premium reflects high confidence in continued momentum.

Expansion of distribution and increased activation through leading partners (PepsiCo in North America, Suntory internationally) is accelerating store count, new market entries, and international growth (27% YoY). This provides exposure to broader health and wellness trends globally and underpins expectations for long-term revenue expansion.

Read the complete narrative.

Want to know the financial rocket fuel behind this valuation? The core narrative is powered by unusually bold projections for both top-line growth and rising profit margins. Which key financial targets and future profitability assumptions fuel this fair value? Only the full narrative reveals the surprising details.

Result: Fair Value of $68.95 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, rising input costs and the challenge of integrating new acquisitions could pressure margins and test the bullish outlook for Celsius Holdings.

Find out about the key risks to this Celsius Holdings narrative.

Another View: Market Ratios Signal Caution

Looking at the price-to-sales ratio, Celsius Holdings is trading at 9.2x, which is much higher than both the U.S. beverage industry’s average of 2.2x and the peer group’s 1.6x. Even the fair ratio, based on industry regression, lands at just 4.1x. This significant premium may reflect investors’ optimism, but it highlights an increased risk if growth expectations stumble. Could the market be overestimating future gains?

See what the numbers say about this price — find out in our valuation breakdown.

NasdaqCM:CELH PS Ratio as at Nov 2025

Build Your Own Celsius Holdings Narrative

If you see the story differently or want to put your own view to the test, you can dig into the numbers and create your own snapshot in just a few minutes. Do it your way

A great starting point for your Celsius Holdings research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

Discover if Celsius Holdings might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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