Stock Analysis

PENN Entertainment (PENN): Exploring Valuation After Recent Share Price Slide and Strategic ESPN Integration

PENN Entertainment (PENN) has seen its stock price edge up slightly, closing at $16.62. Over the past month, shares have dipped 13%, while the company has posted annual revenue growth and an improvement in net income.

See our latest analysis for PENN Entertainment.

After a sharp slide over the last month, PENN Entertainment’s share price remains well below where it started the year. The momentum appears to be fading, with a 1-year total shareholder return of -12.8% and a staggering 3-year decline of over 50%. This serves as a reminder to investors that recent gains have not yet reversed the longer-term downtrend.

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With shares trading significantly below analyst price targets and at a notable discount to intrinsic value, the question remains: is PENN Entertainment an undervalued opportunity, or is the market already pricing in all foreseeable growth?

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Most Popular Narrative: 24.5% Undervalued

PENN Entertainment’s most widely tracked valuation narrative pegs its fair value at $22 per share, materially above the current price of $16.62. Investors are watching closely as forward-looking catalysts and ambitious transformation strategies fuel expectations for a meaningful rerating.

Deepening integration with the ESPN digital ecosystem, including new features like FanCenter and account linking with ESPN Fantasy and the direct-to-consumer streaming platform, positions PENN to reach a larger, younger, and highly engaged sports-centric audience. This integration is expected to accelerate user acquisition, drive double-digit revenue growth, and improve overall market share in both online sports betting (OSB) and iCasino. These factors may support future top-line growth.

Read the complete narrative.

What hidden variables power this bold call? Revenue projections, growing profit margins, and a low future PE ratio ignite this bullish outlook. What explosive growth scenario justifies a price so far above today's market? Dive into all the details and see the narrative’s full financial roadmap.

Result: Fair Value of $22 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent losses in digital gaming and structural declines in legacy casino markets could challenge PENN’s turnaround story if improvements fall short.

Find out about the key risks to this PENN Entertainment narrative.

Build Your Own PENN Entertainment Narrative

If you see things differently or want to back your own insights, you can build a fresh narrative based on your own analysis in just minutes. Do it your way

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding PENN Entertainment.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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