Booking Holdings Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

NasdaqGS:BKNG Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
22 Nov 24	SellUS$878,170	Paulo Pisano	Individual	170	US$5,165.71
27 Aug 24	SellUS$388,761	Paulo Pisano	Individual	100	US$3,887.61
15 Aug 24	SellUS$3,101,414	Susana D’Emic	Individual	858	US$3,616.00
08 May 24	SellUS$1,079,091	Paulo Pisano	Individual	298	US$3,621.11
07 Mar 24	SellUS$1,460,416	Paulo Pisano	Individual	420	US$3,477.18

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of BKNG?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	86	0.00026%
State or Government	36,199	0.109%
Individual Insiders	65,492	0.198%
General Public	2,536,957	7.67%
Institutions	30,457,979	92%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 52.05% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
8.84%	The Vanguard Group, Inc.	2,926,408	US$14.5b	-0.53%	0.21%
7.75%	BlackRock, Inc.	2,566,427	US$12.8b	6.59%	0.2%
4.34%	Capital Research and Management Company	1,437,267	US$7.1b	-1.16%	0.33%
4.27%	State Street Global Advisors, Inc.	1,411,967	US$7.0b	2.71%	0.25%
3.08%	T. Rowe Price Group, Inc.	1,020,750	US$5.1b	-2.74%	0.44%
2.43%	Geode Capital Management, LLC	803,125	US$4.0b	0.75%	0.27%
2.37%	Dodge & Cox	783,572	US$3.9b	-0.71%	1.24%
1.94%	JP Morgan Asset Management	640,440	US$3.2b	-2.26%	0.34%
1.6%	FMR LLC	530,982	US$2.6b	-5.96%	0.15%
1.42%	Janus Henderson Group plc	469,142	US$2.3b	-4.7%	0.92%
1.27%	Fisher Asset Management, LLC	419,459	US$2.1b	0.17%	0.82%
1.26%	UBS Asset Management AG	417,666	US$2.1b	2.39%	0.18%
1.19%	Norges Bank Investment Management	394,160	US$2.0b	15.4%	0.15%
1.16%	Teachers Insurance and Annuity Association-College Retirement Equities Fund	384,623	US$1.9b	-12.4%	0.46%
1.11%	Northern Trust Global Investments	368,628	US$1.8b	18.8%	0.24%
1.04%	Amundi Asset Management SAS	344,984	US$1.7b	19.8%	0.33%
0.86%	Sanders Capital, LLC	285,064	US$1.4b	1.4%	1.92%
0.85%	Arrowstreet Capital, Limited Partnership	280,629	US$1.4b	51.4%	1.05%
0.83%	Deutsche Asset & Wealth Management	273,054	US$1.4b	2.09%	0.36%
0.81%	BNY Asset Management	266,454	US$1.3b	-2.88%	0.24%
0.76%	Schroder Investment Management Limited	253,071	US$1.3b	1.62%	0.75%
0.74%	Franklin Resources, Inc.	243,759	US$1.2b	0.27%	0.42%
0.73%	Morgan Stanley, Investment Banking and Brokerage Investments	241,611	US$1.2b	24.8%	0.13%
0.7%	Eaton Vance Management	231,655	US$1.2b	-0.19%	0.26%
0.7%	Ninety One UK Limited	231,255	US$1.1b	-28.7%	1.68%

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/02/22 04:09
End of Day Share Price	2025/02/21 00:00
Earnings	2024/12/31
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Booking Holdings Inc. is covered by 70 analysts. 33 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
John Staszak	Argus Research Company
Michael Bellisario	Baird
Ishan Majumdar	Baptista Research