YETI (YETI): Assessing Valuation as Recent Momentum Draws New Investor Attention

Simply Wall St

YETI Holdings (YETI) has been drawing some renewed attention lately as its stock showed steady gains across the past month. Investors are watching to see if this momentum reflects improving fundamentals or if it is related to something more cyclical.

See our latest analysis for YETI Holdings.

In the past year, YETI Holdings’ share price has trended upward, picking up speed in recent weeks. A strong 14.3% share price return over the past month has contributed to its steady 2024 gains. However, its total shareholder return for the past year is still modest at just over 2%, showing that while momentum may be building now, longer-term holders have experienced a bumpier ride.

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That leaves investors with a critical question: Is YETI’s recent strength a sign of undervaluation, creating a buying window, or is the market already factoring in all the company’s expected growth ahead?

Most Popular Narrative: Fairly Valued

YETI Holdings’ narrative price target of $40.47 is marginally above its recent close at $41.23. This suggests analysts see the market value as near fair. Investors following the most popular narrative are watching whether growth catalysts can decisively shift this balance in the months ahead.

The company's accelerated international expansion, particularly robust growth and brand engagement in Europe and the rapid ramp-up in Japan and Asia, is unlocking a large revenue opportunity in underpenetrated markets. This is expected to drive sustained double-digit growth internationally and diversify global revenue streams.

Read the complete narrative.

What projections are really fueling that price target? Analysts are betting on a narrative of expansion into new markets and innovative products. Get the full story on how these underlying forecasts add up to the “just right” fair value call.

Result: Fair Value of $40.47 (ABOUT RIGHT)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent U.S. drinkware challenges and rising competition could still dampen growth and test YETI’s ability to maintain pricing power in the future.

Find out about the key risks to this YETI Holdings narrative.

Another View: Looking Through the DCF Lens

While traditional valuation metrics suggest YETI Holdings is priced about right, the SWS DCF model paints a much more optimistic picture. Our DCF estimate pegs fair value at $105.98, which is well above today’s price. If the DCF is correct, is the market overlooking YETI’s long-term earnings power?

Look into how the SWS DCF model arrives at its fair value.

YETI Discounted Cash Flow as at Nov 2025

Build Your Own YETI Holdings Narrative

If you see the numbers differently or want to dig deeper on your own, assembling a personalized take is quick and straightforward. Do it your way

A good starting point is our analysis highlighting 2 key rewards investors are optimistic about regarding YETI Holdings.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Valuation is complex, but we're here to simplify it.

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