Under Armour Valuation

Is UAA undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of UAA when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: UAA ($9.8) is trading above our estimate of fair value ($5.6)

Significantly Below Fair Value: UAA is trading above our estimate of fair value.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for UAA?

Key metric: As UAA is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for UAA. This is calculated by dividing UAA's market cap by their current revenue.
What is UAA's PS Ratio?
PS Ratio0.8x
SalesUS$5.40b
Market CapUS$3.95b

Price to Sales Ratio vs Peers

How does UAA's PS Ratio compare to its peers?

The above table shows the PS ratio for UAA vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.2x
KTB Kontoor Brands
2x2.9%US$5.0b
COLM Columbia Sportswear
1.5x4.6%US$4.8b
PVH PVH
0.7x1.7%US$5.8b
HBI Hanesbrands
0.5x-7.7%US$3.0b
UAA Under Armour
0.8x1.9%US$3.9b

Price-To-Sales vs Peers: UAA is good value based on its Price-To-Sales Ratio (0.8x) compared to the peer average (1.2x).


Price to Sales Ratio vs Industry

How does UAA's PS Ratio compare vs other companies in the US Luxury Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
UFI Unifi
0.2x8.5%US$101.38m
FOSL Fossil Group
0.06xn/aUS$62.24m
VNCE Vince Holding
0.07x3.1%US$21.43m
FORD Forward Industries
0.1xn/aUS$4.26m
UAA 0.8xIndustry Avg. 0.8xNo. of Companies9PS00.81.62.43.24+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: UAA is expensive based on its Price-To-Sales Ratio (0.8x) compared to the US Luxury industry average (0.8x).


Price to Sales Ratio vs Fair Ratio

What is UAA's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

UAA PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.8x
Fair PS Ratio1.1x

Price-To-Sales vs Fair Ratio: UAA is good value based on its Price-To-Sales Ratio (0.8x) compared to the estimated Fair Price-To-Sales Ratio (1.1x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst UAA forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$9.80
US$10.91
+11.3%
24.0%US$16.00US$4.00n/a19
Nov ’25US$8.52
US$8.54
+0.2%
25.9%US$14.00US$4.00n/a19
Oct ’25US$8.86
US$8.49
-4.2%
24.6%US$14.00US$4.00n/a20
Sep ’25US$7.69
US$8.44
+9.7%
24.1%US$14.00US$4.00n/a20
Aug ’25US$6.80
US$7.66
+12.6%
28.2%US$14.00US$4.00n/a20
Jul ’25US$6.51
US$8.01
+23.0%
25.6%US$14.00US$6.00n/a21
Jun ’25US$7.19
US$8.19
+13.9%
27.3%US$14.00US$6.00n/a21
May ’25US$6.64
US$9.58
+44.3%
24.2%US$15.50US$7.00n/a23
Apr ’25US$7.31
US$9.72
+33.0%
23.7%US$15.50US$7.00n/a24
Mar ’25US$8.89
US$10.01
+12.6%
22.1%US$15.50US$8.00n/a24
Feb ’25US$7.82
US$10.01
+28.0%
22.1%US$15.50US$8.00n/a24
Jan ’25US$8.79
US$10.01
+13.9%
22.1%US$15.50US$8.00n/a24
Dec ’24US$8.60
US$9.91
+15.3%
21.8%US$15.50US$8.00n/a24
Nov ’24US$6.77
US$10.25
+51.3%
24.0%US$15.50US$6.00US$8.5222
Oct ’24US$6.85
US$10.29
+50.2%
23.2%US$15.50US$7.00US$8.8622
Sep ’24US$7.81
US$10.31
+32.0%
23.7%US$15.50US$7.00US$7.6921
Aug ’24US$7.91
US$10.40
+31.5%
22.7%US$15.50US$7.00US$6.8021
Jul ’24US$7.22
US$10.43
+44.4%
21.7%US$15.50US$7.00US$6.5122
Jun ’24US$7.34
US$10.68
+45.5%
20.4%US$15.50US$7.00US$7.1922
May ’24US$8.62
US$12.42
+44.1%
16.7%US$15.50US$9.00US$6.6420
Apr ’24US$9.49
US$12.57
+32.5%
15.3%US$15.50US$10.00US$7.3120
Mar ’24US$9.81
US$12.67
+29.1%
14.3%US$16.00US$10.00US$8.8923
Feb ’24US$12.78
US$12.12
-5.2%
19.7%US$16.00US$8.00US$7.8224
Jan ’24US$10.16
US$10.89
+7.2%
22.1%US$15.50US$8.00US$8.7924
Dec ’23US$9.98
US$10.89
+9.1%
27.9%US$20.00US$8.00US$8.6024
Nov ’23US$7.53
US$10.88
+44.5%
30.2%US$20.00US$6.50US$6.7724

Analyst Forecast: Target price is less than 20% higher than the current share price.


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