The Bull Case For SharkNinja (SN) Could Change Following Its New 2‑in‑1 TurboBlade Launch

• Earlier this month, SharkNinja, Inc. released survey results highlighting widespread household tension over temperature preferences and launched the Shark TurboBlade Cool + Heat 2‑in‑1 Customizable Fan + Heater, a bladeless fan and heater priced at US$249.99 and available in Charcoal and Dove on SharkNinja.com.
• The product builds directly on the viral traction of the original TurboBlade Fan, using strong social media engagement and data on “thermostat conflicts” to position a higher‑priced, year‑round comfort device as a targeted solution for consumers.
• We’ll now explore how this new 2‑in‑1 TurboBlade launch, built on strong social media engagement, could influence SharkNinja’s broader investment narrative.

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SharkNinja Investment Narrative Recap

To own SharkNinja, you need to believe its innovation engine and brand can keep turning viral hits into durable, premium product franchises, even as competition and costs rise. This new TurboBlade Cool + Heat launch reinforces the near term catalyst of product cycle momentum, but does not materially change the biggest risk, which is reliance on a steady stream of highly successful new devices to justify current expectations.

The most relevant recent development is SharkNinja’s Q3 2025 earnings, where the company raised its 2025 net sales growth guidance to 15.0% to 15.5%. That backdrop helps frame the TurboBlade Cool + Heat as another attempt to support above category growth and maintain pricing power, even as higher production and marketing investment requirements remain an important consideration for shareholders.

However, investors should also be aware that growing dependence on viral launches like TurboBlade could...

Read the full narrative on SharkNinja (it's free!)

SharkNinja's narrative projects $8.0 billion revenue and $982.2 million earnings by 2028. This requires 10.8% yearly revenue growth and about a $463.7 million earnings increase from $518.5 million today.

Uncover how SharkNinja's forecasts yield a $129.60 fair value, a 12% upside to its current price.

Exploring Other Perspectives

Eight fair value estimates from the Simply Wall St Community span roughly US$91 to US$164 per share, underlining how far apart individual views can be. Set against this, the key question is whether SharkNinja’s heavy and recurring spend on R&D, marketing and global expansion can keep powering the product pipeline strongly enough to support those expectations over time.

Explore 8 other fair value estimates on SharkNinja - why the stock might be worth as much as 42% more than the current price!

Build Your Own SharkNinja Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your SharkNinja research is our analysis highlighting 3 key rewards that could impact your investment decision.
• Our free SharkNinja research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate SharkNinja's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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