We’ve recently updated our valuation analysis.

Sturm Ruger Valuation

Is RGR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

[object Object] Score

1/6

Valuation Score 1/6

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Below Fair Value

  • Significantly Below Fair Value

  • Analyst Forecast

Key Valuation Metric

Which metric is best to use when looking at relative valuation for RGR?

Other financial metrics that can be useful for relative valuation.

RGR key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue1.4x
Enterprise Value/EBITDA5.7x
PEG Ration/a

Price to Earnings Ratio vs Peers

How does RGR's PE Ratio compare to its peers?

The above table shows the PE ratio for RGR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyPEEstimated GrowthMarket Cap
Peer Average7.4x
MBUU Malibu Boats
7.2x6.6%US$1.2b
VSTO Vista Outdoor
3.6x-8.5%US$1.6b
SWBI Smith & Wesson Brands
4.7x-12.8%US$567.1m
JOUT Johnson Outdoors
14.2x22.5%US$592.1m
RGR Sturm Ruger
10.1xn/aUS$1.1b

Price-To-Earnings vs Peers: RGR is expensive based on its Price-To-Earnings Ratio (10.1x) compared to the peer average (7.4x).


Price to Earnings Ratio vs Industry

How does RGR's PE Ratio compare vs other companies in the US Leisure Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a13.4%
n/an/an/a

Price-To-Earnings vs Industry: RGR is good value based on its Price-To-Earnings Ratio (10.1x) compared to the US Leisure industry average (10.8x)


Price to Earnings Ratio vs Fair Ratio

What is RGR's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

RGR PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio10.1x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate RGR's Price-To-Earnings Fair Ratio for valuation analysis.


Share Price vs Fair Value

What is the Fair Price of RGR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: RGR ($61.24) is trading above our estimate of fair value ($54.28)

Significantly Below Fair Value: RGR is trading above our estimate of fair value.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst RGR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$61.24
US$67.00
+9.4%
4.5%US$70.00US$64.00n/a2
Nov ’23US$56.76
US$69.50
+22.4%
0.7%US$70.00US$69.00n/a2
Oct ’23US$50.79
US$69.50
+36.8%
0.7%US$70.00US$69.00n/a2
Sep ’23US$52.47
US$69.50
+32.5%
0.7%US$70.00US$69.00n/a2
Aug ’23US$66.18
US$80.00
+20.9%
12.5%US$90.00US$70.00n/a2
Jul ’23US$64.31
US$80.00
+24.4%
12.5%US$90.00US$70.00n/a2
Jun ’23US$67.67
US$80.00
+18.2%
12.5%US$90.00US$70.00n/a2
May ’23US$68.15
US$83.00
+21.8%
15.7%US$96.00US$70.00n/a2
Apr ’23US$70.45
US$83.00
+17.8%
15.7%US$96.00US$70.00n/a2
Mar ’23US$72.87
US$83.00
+13.9%
15.7%US$96.00US$70.00n/a2
Feb ’23US$66.34
US$84.00
+26.6%
16.7%US$98.00US$70.00n/a2
Jan ’23US$68.02
US$84.00
+23.5%
16.7%US$98.00US$70.00n/a2
Dec ’22US$70.58
US$84.00
+19.0%
16.7%US$98.00US$70.00US$60.572
Nov ’22US$78.89
US$85.00
+7.7%
17.6%US$100.00US$70.00US$56.762
Oct ’22US$75.26
US$85.00
+12.9%
17.6%US$100.00US$70.00US$50.792
Sep ’22US$78.74
US$85.00
+8.0%
17.6%US$100.00US$70.00US$52.472
Aug ’22US$74.36
US$85.00
+14.3%
17.6%US$100.00US$70.00US$66.182
Jul ’22US$89.00
US$85.00
-4.5%
17.6%US$100.00US$70.00US$64.312
Jun ’22US$79.64
US$85.00
+6.7%
17.6%US$100.00US$70.00US$67.672
May ’22US$64.94
US$82.00
+26.3%
14.6%US$94.00US$70.00US$68.152
Apr ’22US$67.72
US$82.00
+21.1%
14.6%US$94.00US$70.00US$70.452
Mar ’22US$69.80
US$82.00
+17.5%
14.6%US$94.00US$70.00US$72.872
Feb ’22US$65.05
US$81.00
+24.5%
13.6%US$92.00US$70.00US$66.342
Jan ’22US$65.07
US$81.00
+24.5%
13.6%US$92.00US$70.00US$68.022
Dec ’21US$61.13
US$81.00
+32.5%
13.6%US$92.00US$70.00US$70.582

Analyst Forecast: Target price is less than 20% higher than the current share price.


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