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Sturm, Ruger & Company, Inc.NYSE:RGR Stock Report

Market Cap US$599.2m
Share Price
US$38.15
US$47
18.8% undervalued intrinsic discount
1Y3.1%
7D-8.7%
Portfolio Value
​
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Sturm, Ruger & Company, Inc.

NYSE:RGR Stock Report

Market Cap: US$599.2m

Sturm Ruger (RGR) Stock Overview

Designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. More details

RGR fundamental analysis
Snowflake Score
Valuation2/6
Future Growth0/6
Past Performance0/6
Financial Health6/6
Dividends1/6

Rewards

Trading at 51.1% below our estimate of its fair value

Risk Analysis

Earnings have declined by 48.6% per year over past 5 years


RGR Community Fair Values

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See what 18 others think this stock is worth. Follow their fair value or set your own to get alerts.

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Sturm, Ruger & Company, Inc. Competitors

Price History & Performance

Summary of share price highs, lows and changes for Sturm Ruger
Historical stock prices
Current Share PriceUS$38.15
52 Week HighUS$48.21
52 Week LowUS$28.33
Beta0.26
1 Month Change-6.86%
3 Month Change0.55%
1 Year Change3.14%
3 Year Change-28.34%
5 Year Change-48.97%
Change since IPO884.52%

Recent News & Updates

Recent updates

Seeking Alpha • Jan 22

Sturm, Ruger & Company: 'In And Out' Is One Way To Play This One In 2026

Summary Sturm, Ruger & Company is rated a 'Buy' with a $45/share price target, supported by financial strength, product demand, and operational restructuring. RGR's near-zero debt, robust current ratio (3.5x), and maintained dividend (40% of net income) underpin its fundamental safety and conservative management. Recent negative earnings reflect transition costs and restructuring, but stable sales and new product launches position RGR for a 2026-2027 turnaround. Risks include earnings volatility, political/regulatory headwinds, and takeover speculation, but current valuation offers an attractive risk/reward profile. Read the full article on Seeking Alpha
Analysis Article • Nov 12

Some May Be Optimistic About Sturm Ruger's (NYSE:RGR) Earnings

Sturm, Ruger & Company, Inc.'s ( NYSE:RGR ) earnings announcement last week didn't impress shareholders. However, our...
Analysis Article • Nov 08

Sturm, Ruger & Company, Inc.'s (NYSE:RGR) Popularity With Investors Under Threat As Stock Sinks 27%

Sturm, Ruger & Company, Inc. ( NYSE:RGR ) shares have retraced a considerable 27% in the last month, reversing a fair...
Analysis Article • Sep 17

The Price Is Right For Sturm, Ruger & Company, Inc. (NYSE:RGR)

There wouldn't be many who think Sturm, Ruger & Company, Inc.'s ( NYSE:RGR ) price-to-sales (or "P/S") ratio of 1.2x is...
Analysis Article • Aug 03

Sturm Ruger (NYSE:RGR) Has Announced That Its Dividend Will Be Reduced To $0.16

Sturm, Ruger & Company, Inc. ( NYSE:RGR ) has announced that on 29th of August, it will be paying a dividend of$0.16...
Seeking Alpha • Feb 21

Sturm, Ruger & Company Vs. Smith & Wesson: Which American Gun Manufacturer Wins In A Shootout?

Summary Ruger and Smith & Wesson are both strong brands, but I favor Ruger due to its debt-free balance sheet and effective management. Both companies have low growth prospects, and neither is currently priced attractively enough to warrant investment. Ruger's management impressed me with their strategic acquisition of Marlin and working through a period of slow sales without taking on debt. I will watch both stocks for price pullbacks and insider purchases before considering an investment. Read the full article on Seeking Alpha
Analysis Article • Feb 21

Sturm, Ruger & Company, Inc.'s (NYSE:RGR) Business Is Trailing The Market But Its Shares Aren't

Sturm, Ruger & Company, Inc.'s ( NYSE:RGR ) price-to-earnings (or "P/E") ratio of 21.9x might make it look like a sell...
Seeking Alpha • Oct 28

Not Pulling The Trigger On Sturm, Ruger & Company

Summary Finding value in cyclical industries like firearms requires buying at downturns. Sturm, Ruger & Company shows potential but isn't cheap enough yet. RGR has consistent cash flow, no debt, and a strong balance sheet but faces legal and regulatory risks. The gun industry is highly cyclical and influenced by politics and external events, making timing crucial even for long-term investment. Despite RGR's strengths, I am waiting for a more favorable risk/reward ratio before making a meaningful investment. Read the full article on Seeking Alpha
Seeking Alpha • Aug 03

Sturm, Ruger & Company: Bottoming At Around $40/Share, I Say 'Buy'

Summary Sturm, Ruger & Company is a publicly traded firearms industry leader, currently trading at $45/share with a 2.5% pre-market decrease. Despite controversy, the company's solid fundamentals and low debt make it a potentially profitable long-term investment. RGR has lagged behind competitors like Smith & Wesson by ~45% in the last year, prompting a "HOLD" recommendation on SWBI. Read the full article on Seeking Alpha
Analysis Article • Jul 17

Sturm, Ruger & Company, Inc.'s (NYSE:RGR) Share Price Not Quite Adding Up

It's not a stretch to say that Sturm, Ruger & Company, Inc.'s ( NYSE:RGR ) price-to-earnings (or "P/E") ratio of 19.1x...
Analysis Article • May 24

Sturm, Ruger & Company, Inc.'s (NYSE:RGR) CEO Might Not Expect Shareholders To Be So Generous This Year

Key Insights Sturm Ruger's Annual General Meeting to take place on 30th of May Salary of US$793.8k is part of CEO Chris...
Seeking Alpha • May 13

Sturm, Ruger & Company: Generation II Fulfillment Coming

Summary Sturm, Ruger & Company is undergoing a restructuring that is expected to boost margins and has launched Generation II, which has received significant customer interest. Q1 sales are down due to mix effects and increased competition, but the launch of Generation II could help improve margins. An election year may also juice volumes and get some of the benefits of operating leverage going to drive earnings growth. In all, looks like an interesting prospect considering with EBITDA beat potential on new product releases. A decent play. Read the full article on Seeking Alpha
Seeking Alpha • Jan 30

Sizing Up Sturm, Ruger & Company: Why I Prefer Smith & Wesson

Summary Sturm, Ruger & Company, Inc. stock plunged after disappointing third quarter results and a reduction in the quarterly dividend payout. This company operates in the firearms and castings business divisions, designing and manufacturing firearms under the Ruger name. Analysts project a rebound in earnings for FY2024, but I think I prefer competitor Smith & Wesson Brands, Inc. currently. An analysis around Sturm, Ruger & Company follows in the paragraphs below. Read the full article on Seeking Alpha
Seeking Alpha • Nov 12

Treasuries More Compelling Than Sturm, Ruger & Co.

Summary Sturm, Ruger & Company's shares have dropped about 17% in the past month, making it a potentially less risky investment. The company's financial results have been poor compared to last year, but are substantially better than they were in 2019. This has been a reasonably good year so far. Everything in investing is relative, and the Treasury Note offers superior risk-adjusted return potential at the moment. Read the full article on Seeking Alpha
Seeking Alpha • Oct 13

Take Cover From Sturm, Ruger

Summary Sturm, Ruger & Company's financial results have been poor, with a 24.6% decrease in gross profit and a 40% decrease in net income relative to 2022. While still very strong, the capital structure of the company has deteriorated substantially in the past four years. The stock is more expensive on a risk adjusted basis to risk-free alternatives. Prompting the question: why would you buy this? Read the full article on Seeking Alpha
Seeking Alpha • Jul 31

Sturm, Ruger: Delivered Increase In Sales Price, And Headcount Growth Could Enhance Stock Price

Summary Sturm, Ruger & Co. has a product catalog that includes rifles, pistols, and revolvers, with a focus on the domestic market. The company has a clean balance sheet with no debt and a healthy asset/liability ratio. The company's financial model suggests that headcount growth, R&D investments, and increases in the average sales price could lead to a valuation of $89 per share. Read the full article on Seeking Alpha

Shareholder Returns

RGRUS LeisureUS Market
7D-8.7%-1.8%1.5%
1Y3.1%29.1%25.5%

Return vs Industry: RGR underperformed the US Leisure industry which returned 31.4% over the past year.

Return vs Market: RGR underperformed the US Market which returned 26.2% over the past year.

Price Volatility

Is RGR's price volatile compared to industry and market?
RGR volatility
RGR Average Weekly Movement4.4%
Leisure Industry Average Movement8.1%
Market Average Movement7.2%
10% most volatile stocks in US Market16.0%
10% least volatile stocks in US Market3.2%

Stable Share Price: RGR has not had significant price volatility in the past 3 months compared to the US market.

Volatility Over Time: RGR's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
19491,780Todd Seyfertwww.ruger.com

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates in two segments, Firearms and Castings. The company offers single-shot, autoloading, bolt-action, and modern sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; over-under shotguns; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark.

Sturm, Ruger & Company, Inc. Fundamentals Summary

How do Sturm Ruger's earnings and revenue compare to its market cap?
RGR fundamental statistics
Market capUS$599.19m
Earnings (TTM)-US$12.03m
Revenue (TTM)US$551.68m
1.1x
P/S Ratio
-50.6x
P/E Ratio

Is RGR overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
RGR income statement (TTM)
RevenueUS$551.68m
Cost of RevenueUS$471.54m
Gross ProfitUS$80.14m
Other ExpensesUS$92.17m
Earnings-US$12.03m

Last Reported Earnings

Mar 28, 2026

Next Earnings Date

n/a

Earnings per share (EPS)-0.75
Gross Margin14.53%
Net Profit Margin-2.18%
Debt/Equity Ratio0%

How did RGR perform over the long term?

See historical performance and comparison

Dividends

1.2%
Current Dividend Yield
-40%
Payout Ratio

Does RGR pay a reliable dividends?

See RGR dividend history and benchmarks
When do you need to buy RGR by to receive an upcoming dividend?
Sturm Ruger dividend dates
Ex Dividend DateMay 14 2026
Dividend Pay DateMay 29 2026
Days until Ex dividend0 days
Days until Dividend pay date15 days

Does RGR pay a reliable dividends?

See RGR dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/05/12 12:26
End of Day Share Price 2026/05/12 00:00
Earnings2026/03/28
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Sturm, Ruger & Company, Inc. is covered by 5 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Rommel DionisioAegis Capital Corporation
Daniel KurnosBenchmark Company
Andrea JamesColliers Securities