Will Board Appointment of Anta Exec Refocus Amer Sports (AS) on Sustainability and Value Creation?

• On November 6, 2025, Amer Sports announced that Ling Xiong resigned from its Board of Directors and was succeeded by Wei Lin, currently Vice President at Anta Sports, who brings experience in governance, sustainability, and investor relations.
• Wei Lin’s background in post-investment management and sustainability at Anta Sports could further strengthen Amer Sports’ focus on integration, optimization, and value creation across its global brands.
• We’ll consider how the addition of a governance and sustainability expert to the board could impact Amer Sports’ investment outlook and growth narrative.

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Amer Sports Investment Narrative Recap

To be an Amer Sports shareholder, you need to believe that the company’s premium brands, especially Salomon and Arc’teryx, can maintain strong momentum in global growth markets and successfully leverage next-generation sustainability practices. The recent appointment of Wei Lin, an executive noted for his governance and sustainability expertise, is unlikely to materially impact the most important short-term catalyst, the upcoming Q3 earnings update, or the key risk around Amer Sports’ exposure to evolving consumer expectations and regulatory scrutiny in China.

One of the most relevant recent developments is the heightened attention on sustainability, exemplified by the September backlash against Arc'teryx in China. The addition of an ESG-focused director could help address this risk, especially since social and regulatory pressures in Asia remain a potential headwind to growth in the company’s largest market.

However, investors should be aware that if environmental or social controversies flare up again, especially in China, the impact could be...

Read the full narrative on Amer Sports (it's free!)

Amer Sports' outlook anticipates $8.9 billion in revenue and $874 million in earnings by 2028. This scenario requires annual revenue growth of 16.1% and a $650 million increase in earnings from the current $224 million.

Uncover how Amer Sports' forecasts yield a $46.14 fair value, a 52% upside to its current price.

Exploring Other Perspectives

Six fair value estimates for Amer Sports from the Simply Wall St Community range widely from US$14.38 to US$46.14 per share. With divergent opinions around regulatory risks and regional concentration, it is clear you should review multiple viewpoints on the company’s future.

Explore 6 other fair value estimates on Amer Sports - why the stock might be worth as much as 52% more than the current price!

Build Your Own Amer Sports Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Amer Sports research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Amer Sports research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Amer Sports' overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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