How Investors Are Reacting To Amer Sports (AS) Facing EU Antitrust Raids Over Atomic Brand

• Earlier this week, European Union authorities conducted antitrust raids on Amer Sports and other ski equipment makers over concerns regarding potential anticompetitive practices involving its Austrian ski brand Atomic.
• This regulatory investigation brings heightened scrutiny and uncertainty for Amer Sports, as the company is now cooperating with officials during an ongoing probe.
• We'll examine how increased regulatory scrutiny from the EU antitrust investigation could reshape Amer Sports' investment outlook and growth risks.

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Amer Sports Investment Narrative Recap

To own a piece of Amer Sports, you need to believe in its power to scale global premium brands like Salomon and Arc’teryx, leveraging growing consumer demand and deepening direct-to-consumer channels, while recognizing that regulatory and operational challenges are part of the story. The EU's recent antitrust investigation adds a layer of uncertainty, elevating headline risk, but it does not fundamentally alter the importance of upcoming quarterly earnings as the most immediate catalyst; the regulatory probe, however, now stands out as the primary risk to monitor in the short-term.

Amer Sports recently confirmed it will report its third quarter 2025 results on November 18, an event investors are eyeing to gauge ongoing revenue momentum and profitability, especially amid increased scrutiny over its competitive practices. While the outcome of the regulatory investigation remains unknown, the company's financial update will likely offer a clearer view of how operational and legal headwinds could affect its outlook in core markets.

Yet, with heightened regulatory scrutiny now on the table, investors should also be aware that...

Read the full narrative on Amer Sports (it's free!)

Amer Sports' narrative projects $8.9 billion revenue and $874.0 million earnings by 2028. This requires 16.1% yearly revenue growth and a $650 million earnings increase from $224.0 million today.

Uncover how Amer Sports' forecasts yield a $46.35 fair value, a 46% upside to its current price.

Exploring Other Perspectives

Five individual fair value estimates for Amer Sports from the Simply Wall St Community range between US$14.38 and US$46.35, underlining how much opinions can diverge. Against a backdrop of regulatory investigations and shifting market sentiment, you may want to consider contrasting these views for deeper insight into Amer Sports' future performance.

Explore 5 other fair value estimates on Amer Sports - why the stock might be worth less than half the current price!

Build Your Own Amer Sports Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

• A great starting point for your Amer Sports research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Amer Sports research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Amer Sports' overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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