Sonos, Inc.

NasdaqGS:SONO Stock Report

Market Cap: US$1.8b

Sonos Valuation

Is SONO undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of SONO when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: SONO ($14.58) is trading above our estimate of fair value ($5.1)

Significantly Below Fair Value: SONO is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for SONO?

Key metric: As SONO is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for SONO. This is calculated by dividing SONO's market cap by their current revenue.
What is SONO's PS Ratio?
PS Ratio1.2x
SalesUS$1.52b
Market CapUS$1.77b

Price to Sales Ratio vs Peers

How does SONO's PS Ratio compare to its peers?

The above table shows the PS ratio for SONO vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.9x
GPRO GoPro
0.2x-8.1%US$168.7m
VOXX VOXX International
0.4xn/aUS$164.4m
UEIC Universal Electronics
0.4x7.1%US$141.1m
GRMN Garmin
6.7x8.4%US$40.1b
SONO Sonos
1.2x4.0%US$1.8b

Price-To-Sales vs Peers: SONO is good value based on its Price-To-Sales Ratio (1.2x) compared to the peer average (1.9x).

Price to Sales Ratio vs Industry

How does SONO's PS Ratio compare vs other companies in the US Consumer Durables Industry?

8 CompaniesPrice / SalesEstimated GrowthMarket Cap
NTZ Natuzzi
0.1xn/aUS$45.16m
LIVE Live Ventures
0.07xn/aUS$32.14m
ATER Aterian
0.1x1.2%US$16.41m
DXYN Dixie Group
0.03xn/aUS$9.03m
SONO 1.2xIndustry Avg. 0.7xNo. of Companies11PS00.61.21.82.43+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: SONO is expensive based on its Price-To-Sales Ratio (1.2x) compared to the US Consumer Durables industry average (0.7x).

Price to Sales Ratio vs Fair Ratio

What is SONO's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

SONO PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.2x
Fair PS Ratio1x

Price-To-Sales vs Fair Ratio: SONO is expensive based on its Price-To-Sales Ratio (1.2x) compared to the estimated Fair Price-To-Sales Ratio (1x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst SONO forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$14.58
US$15.20
+4.3%
17.4%US$18.00US$11.00n/a5
Dec ’25US$13.61
US$15.20
+11.7%
17.4%US$18.00US$11.00n/a5
Nov ’25US$12.80
US$17.60
+37.5%
27.5%US$25.00US$11.00n/a5
Oct ’25US$11.81
US$18.00
+52.4%
25.6%US$25.00US$11.00n/a5
Sep ’25US$12.23
US$20.80
+70.1%
17.6%US$25.00US$16.00n/a5
Aug ’25US$13.09
US$23.00
+75.7%
15.3%US$25.00US$16.00n/a5
Jul ’25US$14.42
US$23.80
+65.0%
8.1%US$25.00US$20.00n/a5
Jun ’25US$15.80
US$23.80
+50.6%
8.1%US$25.00US$20.00n/a5
May ’25US$16.87
US$23.48
+39.2%
8.1%US$25.00US$20.00n/a6
Apr ’25US$18.79
US$23.00
+22.4%
10.9%US$25.00US$19.00n/a6
Mar ’25US$19.23
US$22.37
+16.3%
12.5%US$25.00US$18.60n/a7
Feb ’25US$15.86
US$19.07
+20.2%
14.7%US$22.00US$12.50n/a7
Jan ’25US$17.14
US$18.90
+10.3%
15.6%US$22.80US$12.50n/a7
Dec ’24US$15.67
US$18.29
+16.7%
15.4%US$22.80US$12.50US$13.618
Nov ’24US$10.66
US$20.35
+90.9%
9.3%US$24.00US$18.00US$12.808
Oct ’24US$12.91
US$20.38
+57.8%
8.1%US$24.00US$19.00US$11.818
Sep ’24US$13.57
US$20.50
+51.1%
9.2%US$24.00US$19.00US$12.236
Aug ’24US$17.29
US$21.78
+26.0%
10.2%US$25.00US$19.00US$13.096
Jul ’24US$16.33
US$22.12
+35.4%
8.6%US$25.00US$19.00US$14.426
Jun ’24US$14.31
US$22.45
+56.9%
9.0%US$25.00US$19.00US$15.806
May ’24US$21.19
US$23.67
+11.7%
9.7%US$26.00US$20.00US$16.876
Apr ’24US$19.62
US$22.83
+16.4%
11.1%US$26.00US$20.00US$18.796
Mar ’24US$19.71
US$22.83
+15.8%
11.1%US$26.00US$20.00US$19.236
Feb ’24US$18.65
US$22.33
+19.7%
14.5%US$26.00US$17.00US$15.866
Jan ’24US$16.90
US$21.70
+28.4%
17.4%US$26.00US$17.00US$17.146
Dec ’23US$17.86
US$21.87
+22.4%
18.0%US$26.00US$17.00US$15.676

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/23 18:40
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/28
Annual Earnings2024/09/28

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Sonos, Inc. is covered by 14 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ishan MajumdarBaptista Research
Jason HaasBofA Global Research
Alex FuhrmanCraig-Hallum Capital Group LLC