Sonos Management
Management criteria checks 2/4
Sonos' CEO is Tom Conrad, appointed in Jan 2025, has a tenure of 1.33 years. total yearly compensation is $8.28M, comprised of 15.2% salary and 84.8% bonuses, including company stock and options. directly owns 0.24% of the company’s shares, worth $4.31M. The average tenure of the management team and the board of directors is 2.3 years and 2.3 years respectively.
Key information
Tom Conrad
Chief executive officer
US$8.3m
Total compensation
| CEO salary percentage | 15.21% |
| CEO tenure | 1.3yrs |
| CEO ownership | 0.2% |
| Management average tenure | 2.3yrs |
| Board average tenure | 2.3yrs |
Recent management updates
Recent updates
Seeking Alpha • May 07
Sonos: Despite Memory Spike, Sonos Excels At What It Can Control
Summary Sonos faces gross margin pressure from surging memory prices, but I reiterate my 'Buy' rating, viewing recent downside as short-term noise. SONO is actively mitigating memory cost headwinds via tariff refunds, engineering redesigns, and disciplined opex management, without resorting to price hikes. Strong Q2 results: revenue grew 8% y/y to $281.5 million, beating expectations and supporting management’s confidence in accelerating growth for 2H FY26. Despite memory cost drag, SONO returned to positive adjusted EBITDA and continues to launch well-received products, signaling operational resilience. Read the full article on Seeking Alpha
Narrative Update • Apr 22
SONO: Future Upside Will Depend On Execution And Product Ecosystem Expansion
Analysts have adjusted the Sonos price target by $1 to reflect updated views on growth, margins, and a modestly lower future P/E multiple. Analyst Commentary Recent Street research on companies in adjacent sectors shows a mixed backdrop, with several Bearish analysts trimming price targets even as others maintain more constructive views.
Narrative Update • Apr 08
SONO: Emerging AI Execution And Margin Discipline Will Drive Future Repricing
Analysts made a modest upward adjustment to the Sonos price target, lifting it by $1, citing updated assumptions for revenue growth, profit margins, and a slightly lower future P/E multiple in their models. Analyst Commentary Bullish analysts covering Sonos framed the recent $1 upward move in the price target as a fine tuning of existing views rather than a major shift.Narrative Update • Mar 25
SONO: Future Upside Will Rely On Execution And Margin Discipline
Sonos' analyst price target has been adjusted by $1, with analysts pointing to slightly higher modeled revenue growth and profit margins, partly offset by a lower assumed future P/E multiple and a modest change in the discount rate. Analyst Commentary Recent research on Sonos has centered on how small changes in assumptions about growth, margins, P/E multiples, and discount rates translate into adjusted valuation targets.Narrative Update • Mar 10
SONO: Credible Margin Gains And AI Execution Will Drive Future Repricing
Analysts nudged their Sonos price target higher by $1, reflecting slightly stronger assumptions for revenue growth and profit margins, while keeping the fair value estimate steady at $21.00. Analyst Commentary Recent Street research on related packaging and materials names, such as Sonoco, shows how bullish analysts can respond when they see clearer paths to growth, margin stability, or capital allocation improving.Narrative Update • Feb 24
SONO: Future Upside Will Depend On Execution And Margin Resilience
The updated analyst price target for Sonos increases to $17.50 from $14.40, with analysts pointing to refined assumptions for revenue growth, profit margins, and future P/E as the key drivers behind the change. Analyst Commentary Recent Street research around Sonos has been mixed, with some firms fine tuning models and targets rather than making sweeping calls.
Narrative Update • Feb 09
SONO: Higher Earnings Power And Buybacks Will Offset Weaker Volumes By 2026
Analysts have raised their price target on Sonos from $17.85 to $19.38, reflecting updated assumptions on revenue growth, margins, and future P/E expectations following recent research commentary. Analyst Commentary Bullish and bearish analysts are looking at very different factors as they update their views on Sonos, even as price targets move higher on updated assumptions for revenue, margins, and future P/E levels.Narrative Update • Jan 25
SONO: Fair Outlook Will Rely On Pricing Support And Volume Resilience
Analysts have adjusted their price targets on Sonos shares by a few dollars, reflecting mixed views that balance modest expectations for volume headwinds and cautious consumer trends with support from areas like beverage cans and containerboard pricing. Analyst Commentary Recent Street research on Sonoco highlights a mixed setup, with several cautious voices flagging execution and growth risks alongside the updated price targets.Narrative Update • Jan 11
SONO: Restocking Cycle And Margin Stability Will Drive Future Repricing
Analysts have maintained the fair value estimate for Sonos at US$21.00, while modestly adjusting assumptions around the discount rate, revenue growth, profit margin, and future P/E. This reflects mixed Street views that balance softer near-term fundamentals with the potential for longer-term restocking and volume recovery.Narrative Update • Dec 26
SONO: Margin Expansion And Capital Returns Will Drive Bullish Repricing
Analysts have raised their price target on Sonos from $17.00 to $21.00 per share, citing slightly stronger expected revenue growth, a sharp improvement in projected profit margins, and a reset but still supportive valuation framework despite mixed near term sentiment in the broader packaging and audio hardware space. Analyst Commentary Bullish analysts argue that the latest price target increase for Sonos reflects a more constructive view on the company’s ability to execute on its product roadmap, sustain premium pricing, and capture share in the connected home audio category.Narrative Update • Dec 12
SONO: Higher Profit Outlook Will Face Pressure From Execution Risks
Analysts have lifted their price target on Sonos from $11.00 to $14.40, as higher projected revenue growth, a meaningfully improved profit margin outlook, and a more normalized future P E multiple outweigh a modestly higher discount rate. Analyst Commentary Recent Street research on comparable packaging names highlights a more cautious tone that Bearish analysts are applying to companies with mixed near term fundamentals and constrained visibility, dynamics that are relevant when assessing Sonos valuation and execution risks.Narrative Update • Nov 28
SONO: Improved Leverage And Cash Flow Will Offset Weaker Volumes By 2026
Analysts have slightly reduced their price target for Sonos, reflecting ongoing concerns about softer volumes and near-term visibility. This comes despite expectations for a potential restocking cycle and improved financial metrics by 2026.Narrative Update • Nov 13
SONO: Improved Leverage And Cash Flow Will Balance Near-Term Margin Pressures
Analysts have raised Sonos's fair value estimate from $14.35 to $17.85 per share. They cite stronger revenue growth forecasts and improved outlooks for the company's future earnings multiples, despite some near-term margin pressure.Narrative Update • Oct 30
Ongoing Volume Weakness And Elevated Expenses Will Pressure Returns Through 2025
Analysts have slightly raised their fair value estimate for Sonos to $14.35 per share. This reflects a modestly stronger long-term revenue growth outlook, even as near-term earnings projections and market sentiment remain cautious.Narrative Update • Oct 15
AI-powered Platform Evolution And Global Expansion Will Yield Lasting Value
Sonos's fair value price target has been revised upward from $13.63 to $14.33, as analysts cite ongoing portfolio transformation and expectations for an updated capital allocation strategy to support future growth. Analyst Commentary Recent analyst commentary reflects mixed perspectives on Sonos's valuation and growth prospects, with both cautious and optimistic insights influencing price target revisions.Analysis Article • Aug 20
Why Investors Shouldn't Be Surprised By Sonos, Inc.'s (NASDAQ:SONO) 27% Share Price Surge
NasdaqGS:SONO 1 Year Share Price vs Fair Value Explore Sonos's Fair Values from the Community and select yours Despite...Narrative Update • Aug 08
AI-powered Platform Evolution And Global Expansion Will Yield Lasting Value
Sonos saw a modest improvement in net profit margin and a slight decline in its future P/E ratio, yet the analyst price target remained unchanged at $13.12. What's in the News Tom Conrad appointed CEO of Sonos, having previously served as Interim CEO and Board member since 2017.Analysis Article • May 16
What Sonos, Inc.'s (NASDAQ:SONO) 38% Share Price Gain Is Not Telling You
Sonos, Inc. ( NASDAQ:SONO ) shareholders are no doubt pleased to see that the share price has bounced 38% in the last...New Narrative • May 05
Restructuring And Arc Ultra Will Advance Operational Efficiency
Sonos's reorganization and cost-saving measures aim to boost efficiency, enhance profitability, and improve operating margins through streamlined operations.Analysis Article • Apr 01
Subdued Growth No Barrier To Sonos, Inc.'s (NASDAQ:SONO) Price
With a median price-to-sales (or "P/S") ratio of close to 0.6x in the Consumer Durables industry in the United States...Seeking Alpha • Mar 26
Sonos: Strategic Value Opportunity
Summary Sonos's stock has declined about 70% over the past few years, bringing its valuation down to a more opportunistic level. Fundamentally, some of this is justified as they're working through some near-term product issues, but I believe they can grow over time once they get past these. However, SBC eats all of their EBITDA, so true FCF-based returns are negligible - instead, the real upside opportunity would be from a strategic acquisition. Read the full article on Seeking AlphaSeeking Alpha • Mar 07
Sonos: Forget The Hideous App Or The Management Problem, The Consumer Is The Problem
Summary I love Sonos products for their phenomenal sound and unique Wi-Fi synchronization, but the app is terrible and drags down the user experience. Despite the app's issues, I bought five Sonos speakers within four weeks because the system is still the best on the market. Management acknowledged the app's problems, renounced bonuses, and saw the CEO resign, but the stock's decline started before these issues. The problems started when the consumer sentiment declined in 2022, and I am certain that Sonos is heavily dependent on good consumer sentiment. The current consumer sentiment, which is likely to decline further, will keep Sonos's stock lower, making it a sell for me right now. Read the full article on Seeking AlphaAnalysis Article • Mar 05
Should You Think About Buying Sonos, Inc. (NASDAQ:SONO) Now?
Sonos, Inc. ( NASDAQ:SONO ), might not be a large cap stock, but it received a lot of attention from a substantial...Analysis Article • Dec 28
Subdued Growth No Barrier To Sonos, Inc.'s (NASDAQ:SONO) Price
When close to half the companies in the Consumer Durables industry in the United States have price-to-sales ratios (or...Seeking Alpha • Nov 24
Sonos: This Turnaround Will Take Awhile (Rating Downgrade)
Summary I'm downgrading Sonos to a neutral rating after the stock's recent modest rally. Sonos just closed out a difficult FY24, which showed weaker product registrations and household additions than in any other year. The company is investing heavily into promotions to maintain its market share gains, which has cut sharply into gross margins and adjusted EBITDA. Though the stock is still trading at a reasonable ~14x adjusted EBITDA multiple, it's best to wait out Sonos' current storm on the sidelines. Read the full article on Seeking AlphaSeeking Alpha • Oct 24
Sonos: A Failed App Rollout Is Creating Tough Times
Summary A failed app rollout has created turmoil in reliability and a worry for consumers and investors. The company has committed $20-30 million to address its app issues and restore reliability and customer trust. Despite long-term growth prospects, management execution remains a critical factor to monitor before considering investment. Read the full article on Seeking AlphaAnalysis Article • Sep 29
Is There An Opportunity With Sonos, Inc.'s (NASDAQ:SONO) 32% Undervaluation?
Key Insights Sonos' estimated fair value is US$17.77 based on 2 Stage Free Cash Flow to Equity Sonos' US$12.15 share...Analysis Article • Sep 02
There Are Reasons To Feel Uneasy About Sonos' (NASDAQ:SONO) Returns On Capital
Finding a business that has the potential to grow substantially is not easy, but it is possible if we look at a few key...Analysis Article • Aug 12
Sonos, Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions
As you might know, Sonos, Inc. ( NASDAQ:SONO ) recently reported its quarterly numbers. It looks like a credible result...Seeking Alpha • Aug 09
Sonos: Technical Missteps Are Overshadowing Strong Sales And Great Value
Summary Shares of Sonos declined sharply after posting Q3 results, bringing YTD losses to nearly 30%. The company's app redesign caused a number of glitches, hurting near-term sales and forcing a delay of the company's planned Q4 launches. In spite of the near-term guidance reduction associated with this fix, the company is still attractive in the long term, having successfully launched its headphone product Ace. Sonos' correction has put the stock at a ~11x current-year adjusted EBITDA multiple, despite the fact that FY24 is likely to be a tough year for profitability, colored by the app glitch. Read the full article on Seeking AlphaAnalysis Article • Jun 19
What Is Sonos, Inc.'s (NASDAQ:SONO) Share Price Doing?
While Sonos, Inc. ( NASDAQ:SONO ) might not have the largest market cap around , it saw significant share price...Analysis Article • May 21
Sonos, Inc.'s (NASDAQ:SONO) Popularity With Investors Is Clear
Sonos, Inc.'s ( NASDAQ:SONO ) price-to-sales (or "P/S") ratio of 1.3x may not look like an appealing investment...Seeking Alpha • May 09
Sonos: Wait For The Second Half Story To Unfold
Summary Sonos stock fell over 5% after reporting Q2 results, with declining top line and increased R&D spending hurting margins and profitability. Sonos is expected to unveil a new product category, rumored to be premium headphones, in Q3, expanding its market reach. Despite short-term earnings disappointment, Sonos remains a strong brand in a large market, with continuous innovation and aggressive long-term targets. Read the full article on Seeking AlphaCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 28 2026 | n/a | n/a | US$24m |
| Dec 27 2025 | n/a | n/a | -US$18m |
| Sep 27 2025 | US$8m | US$1m | -US$61m |
| Jun 28 2025 | n/a | n/a | -US$76m |
| Mar 29 2025 | n/a | n/a | -US$69m |
| Dec 28 2024 | n/a | n/a | -US$69m |
| Sep 28 2024 | US$278k | n/a | -US$38m |
| Jun 29 2024 | n/a | n/a | -US$16m |
| Mar 30 2024 | n/a | n/a | -US$44m |
| Dec 30 2023 | n/a | n/a | -US$5m |
| Sep 30 2023 | US$273k | n/a | -US$10m |
| Jul 01 2023 | n/a | n/a | -US$43m |
| Apr 01 2023 | n/a | n/a | -US$20m |
| Dec 31 2022 | n/a | n/a | US$19m |
| Oct 01 2022 | US$260k | n/a | US$67m |
| Jul 02 2022 | n/a | n/a | US$123m |
| Apr 02 2022 | n/a | n/a | US$141m |
| Jan 01 2022 | n/a | n/a | US$150m |
| Oct 02 2021 | US$269k | n/a | US$159m |
| Jul 03 2021 | n/a | n/a | US$186m |
| Apr 03 2021 | n/a | n/a | US$111m |
| Jan 02 2021 | n/a | n/a | US$41m |
| Oct 03 2020 | US$210k | n/a | -US$20m |
| Jun 27 2020 | n/a | n/a | -US$68m |
| Mar 28 2020 | n/a | n/a | -US$25m |
| Dec 28 2019 | n/a | n/a | US$4m |
| Sep 28 2019 | US$272k | n/a | -US$5m |
Compensation vs Market: Tom's total compensation ($USD8.28M) is above average for companies of similar size in the US market ($USD5.52M).
Compensation vs Earnings: Tom's compensation has been consistent with company performance over the past year.
CEO
Tom Conrad (55 yo)
1.3yrs
Tenure
US$8,275,354
Compensation
Mr. Thomas Conrad, also known as Tom, is the Chief Executive Officer of Sonos, Inc. since July 23, 2025 and was its Interim Chief Executive Officer since January 13, 2025 until July 23, 2025 and serves as...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 1.3yrs | US$8.28m | 0.24% $ 4.3m | |
| Chief Financial Officer | 2.3yrs | US$4.26m | 0.15% $ 2.6m | |
| Chief Legal Officer & Business Development Officer | 7.3yrs | US$5.42m | 0.38% $ 6.8m | |
| Chief Innovation Officer | 16.3yrs | US$2.18m | 0.41% $ 7.3m | |
| Chief Operating Officer | no data | no data | no data | |
| Head of Corporate Finance | no data | no data | no data | |
| Chief Marketing Officer | less than a year | no data | no data | |
| Chief Revenue Officer | 2.6yrs | no data | no data | |
| Chief of Sound Experience | less than a year | no data | no data | |
| Corporate Secretary | no data | no data | no data | |
| VP of Global Operations | no data | no data | no data |
2.3yrs
Average Tenure
56yo
Average Age
Experienced Management: SONO's management team is considered experienced (2.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President | 9.2yrs | US$8.28m | 0.24% $ 4.3m | |
| Director | less than a year | no data | 0.0014% $ 24.8k | |
| Director | 1.1yrs | US$142.98k | 0.014% $ 250.5k | |
| Independent Chairperson | 12.7yrs | US$474.20k | 0.12% $ 2.2m | |
| Independent Director | 2.3yrs | US$275.00k | 0.042% $ 744.7k | |
| Director | less than a year | no data | 0.0014% $ 24.8k | |
| Independent Director | 6.3yrs | US$275.00k | 0.017% $ 301.9k | |
| Independent Director | 8.9yrs | US$302.12k | 0.017% $ 298.7k | |
| Independent Director | 2.3yrs | US$265.00k | 0.023% $ 414.8k | |
| Director | less than a year | no data | 0.0014% $ 24.8k |
2.3yrs
Average Tenure
55.5yo
Average Age
Experienced Board: SONO's board of directors are not considered experienced ( 2.3 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/10 03:05 |
| End of Day Share Price | 2026/05/08 00:00 |
| Earnings | 2026/03/28 |
| Annual Earnings | 2025/09/27 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Sonos, Inc. is covered by 10 analysts. 4 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jason Haas | BofA Global Research |
| Prajwal Nagpure | CrispIdea |
| Thomas Forte | D.A. Davidson & Co. |