Worksport Management
Management criteria checks 1/4
We currently do not have sufficient information about the CEO.
Key information
Steve Rossi
Chief executive officer
US$1.3m
Total compensation
| CEO salary percentage | 23.33% |
| CEO tenure | 11.5yrs |
| CEO ownership | 21.8% |
| Management average tenure | no data |
| Board average tenure | 4.9yrs |
Recent management updates
Recent updates
Narrative Update • May 20
WKSP: Improved Cost Control And 2026 Revenue Guidance Will Support Upside
Analysts have reduced their Worksport price target to $2 from $2.50, reflecting Q1 results that came in below forecasts as truck bed cover sales and aluminum costs weighed on expectations. Analyst Commentary Recent research points to a mixed view of Worksport, with the reduced price target reflecting both execution risks and potential for improvement if key issues are addressed.Narrative Update • Apr 30
WKSP: Recalibrated Margins And 2026 Revenue Outlook Will Support Future Upside
Analysts have reduced their Worksport price target by $0.50, citing updated assumptions around profit margins and future P/E multiples, while keeping fair value and growth expectations broadly in line with prior estimates. Analyst Commentary Analysts lowering the Worksport price target by $0.50 are largely updating their models to reflect revised expectations for profit margins and P/E multiples, rather than a wholesale change in how they view the business.Narrative Update • Apr 16
WKSP: Higher P/E Framework And 2026 Guidance Will Support Future Upside
Analysts have trimmed their Worksport price target by $0.25 to $7.00, citing updated assumptions around discount rates, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Analysts cutting the Worksport price target to US$7.00 are mainly reacting to updated views on discount rates, revenue growth, profit margins, and future P/E levels.
Narrative Update • Apr 01
WKSP: Revised Execution Outlook Will Support Future Upside Potential
Analysts have trimmed their Worksport price target by $0.50. This reflects updated fair value estimates, slightly revised revenue growth assumptions and an adjusted future P/E outlook.Narrative Update • Mar 18
WKSP: Revised Profit Outlook Will Support Future Upside Potential
Analysts have trimmed their Worksport price target by $2, reflecting a lower fair value estimate and more moderate revenue growth assumptions. This is partly offset by updated expectations for profit margins and future P/E.Narrative Update • Mar 04
WKSP: Recalibrated Risk Assumptions Will Support Future Upside Potential
Analysts have trimmed their 12 month price target on Worksport by $2 to reflect updated assumptions around discount rates, revenue growth, profit margins, and future P/E. This sets the stage for this narrative update.Narrative Update • Feb 18
WKSP: New Heavy Duty Covers Will Support Future Upside Potential
Analysts have reduced their Worksport price target by $1 to $7.25, citing updated assumptions for fair value, discount rate, revenue growth, profit margin, and future P/E multiples. Analyst Commentary Recent research points to a more conservative stance on Worksport, with the lower price target framed as a reset of expectations rather than a shift in the core story.Narrative Update • Feb 03
WKSP: New Truck Covers And Missouri Facility Will Drive Future Upside
Analysts have modestly adjusted their price target on Worksport to US$8.25, as small refinements in the discount rate, long term revenue growth assumptions, and future P/E inputs leave their fair value estimate effectively unchanged. What's in the News Worksport began production and B2B dealer sales of its new HD3 heavy duty tonneau cover, built on the AL3 platform and priced with a minimum advertised price starting at US$869, aimed mainly at commercial and high use truck owners.Narrative Update • Jan 19
WKSP: New Energy Product Launch And Missouri Facility Will Drive Future Upside
Analysts have kept their price target for Worksport steady at US$8.25, citing only small adjustments to the discount rate, revenue growth forecasts and profit margin assumptions, along with a slightly higher future P/E multiple. What's in the News Worksport confirmed that its new HD3 heavy duty tonneau cover is now selling across its B2B dealer network, with a minimum advertised price starting at US$869 and a focus on commercial and high use customers (Key Developments).Narrative Update • Jan 05
WKSP: New Product Suite And Missouri Facility Will Support Future Upside
Analysts have maintained their fair value estimate for Worksport at $8.25. A slightly lower discount rate, modestly softer profit margin assumptions, and a marginally higher future P/E input reflect small adjustments to how they are balancing risk and earnings potential in their updated price target work.Analysis Article • Jan 01
Market Still Lacking Some Conviction On Worksport Ltd. (NASDAQ:WKSP)
It's not a stretch to say that Worksport Ltd.'s ( NASDAQ:WKSP ) price-to-sales (or "P/S") ratio of 1.2x right now seems...Narrative Update • Dec 17
WKSP: Future Clean Energy Truck Accessories Will Drive Strong Upside Potential
Analysts have lowered their price target on Worksport from 7.00 dollars to 5.00 dollars, citing a higher required return, despite more optimistic assumptions for revenue growth, profit margins, and a reduced future price to earnings multiple. What's in the News Launched the HD3 heavy duty tonneau cover into production and B2B dealer sales, adding a premium, U.S.-manufactured option for commercial and fleet customers (Key Developments).Narrative Update • Dec 03
WKSP: New Product Launches And Missouri Facility Will Drive Long-Term Upside
Analysts have modestly lowered their price target on Worksport by approximately $0.11 per share, reflecting slightly reduced discount rate and future P/E assumptions, while still recognizing robust long term revenue growth and stable margin expectations. What's in the News Official production and B2B launch of the new HD3 heavy duty tonneau cover, a more rugged evolution of the AL3 platform targeting commercial and fleet customers, with pricing starting at a MAP of $869 and a rollout to dealers and distributors through year end 2025 (Key Developments).Narrative Update • Nov 19
WKSP: New Missouri Facility Will Accelerate Clean Energy Product Launch
Analysts have revised their price target for Worksport from $9.25 to $8.25, citing changes in key valuation metrics and updated financial assumptions. What's in the News Worksport launches its SOLIS solar-integrated tonneau cover and COR portable energy storage system.Narrative Update • Sep 13
Clean Energy Demand And Manufacturing Capacity Will Redefine Markets
Worksport’s consensus price target has been revised down from $10.33 to $9.25, primarily reflecting slightly lower revenue growth forecasts and a modest contraction in its future P/E ratio. What's in the News Management reaffirmed 2025 full-year revenue guidance of at least $20 million.Analysis Article • Sep 10
Is Worksport (NASDAQ:WKSP) Using Too Much Debt?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Jul 09
After Leaping 45% Worksport Ltd. (NASDAQ:WKSP) Shares Are Not Flying Under The Radar
The Worksport Ltd. ( NASDAQ:WKSP ) share price has done very well over the last month, posting an excellent gain of...
New Narrative • Apr 15
Launches Of AL4 SOLIS And COR Will Expand Market Footprint
Shifting focus to higher-margin products and expanding clean energy offerings could significantly enhance profitability and drive robust revenue growth.Analysis Article • Nov 29
Increases to Worksport Ltd.'s (NASDAQ:WKSP) CEO Compensation Might Cool off for now
Key Insights Worksport's Annual General Meeting to take place on 6th of December Total pay for CEO Steve Rossi includes...Analysis Article • Sep 27
Health Check: How Prudently Does Worksport (NASDAQ:WKSP) Use Debt?
The external fund manager backed by Berkshire Hathaway's Charlie Munger, Li Lu, makes no bones about it when he says...CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Mar 31 2026 | n/a | n/a | -US$21m |
| Dec 31 2025 | US$1m | US$303k | -US$19m |
| Sep 30 2025 | n/a | n/a | -US$17m |
| Jun 30 2025 | n/a | n/a | -US$17m |
| Mar 31 2025 | n/a | n/a | -US$17m |
| Dec 31 2024 | US$509k | US$348k | -US$16m |
| Sep 30 2024 | n/a | n/a | -US$16m |
| Jun 30 2024 | n/a | n/a | -US$15m |
| Mar 31 2024 | n/a | n/a | -US$15m |
| Dec 31 2023 | US$6m | US$374k | -US$15m |
| Sep 30 2023 | n/a | n/a | -US$15m |
| Jun 30 2023 | n/a | n/a | -US$14m |
| Mar 31 2023 | n/a | n/a | -US$13m |
| Dec 31 2022 | US$3m | US$324k | -US$13m |
| Sep 30 2022 | n/a | n/a | -US$13m |
| Jun 30 2022 | n/a | n/a | -US$12m |
| Mar 31 2022 | n/a | n/a | -US$9m |
| Dec 31 2021 | US$929k | US$240k | -US$8m |
| Sep 30 2021 | n/a | n/a | -US$4m |
| Jun 30 2021 | n/a | n/a | -US$3m |
| Mar 31 2021 | n/a | n/a | -US$2m |
| Dec 31 2020 | US$87k | US$87k | -US$1m |
| Sep 30 2020 | n/a | n/a | -US$1m |
| Jun 30 2020 | n/a | n/a | -US$575k |
| Mar 31 2020 | n/a | n/a | -US$385k |
| Dec 31 2019 | US$66k | US$66k | -US$359k |
Compensation vs Market: Steve's total compensation ($USD1.30M) is above average for companies of similar size in the US market ($USD631.70K).
Compensation vs Earnings: Steve's compensation has increased whilst the company is unprofitable.
CEO
Steve Rossi (40 yo)
11.5yrs
Tenure
US$1,297,465
Compensation
Mr. Steven F. Rossi, also known as Steve, is Independent Director of Functional Brands Inc. He is Founder and has been the Chairman of the Board, Chief Executive Officer, President and Secretary at Workspo...
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder | 11.5yrs | US$1.30m | 21.83% $ 1.9m | |
| Independent Director | 4.9yrs | US$271.52k | 0.013% $ 1.1k | |
| Independent Director | 4.9yrs | US$125.32k | 0.013% $ 1.1k | |
| Director | 11.4yrs | US$164.80k | no data | |
| Independent Director | 7.1yrs | US$101.66k | 0.013% $ 1.1k | |
| Member of Advisory Board | 4.9yrs | no data | no data | |
| Member of Advisory Board | 4.9yrs | no data | no data | |
| Member of Advisory Board | 4.6yrs | no data | no data | |
| Member of Advisory Board | 4.3yrs | no data | no data |
4.9yrs
Average Tenure
56yo
Average Age
Experienced Board: WKSP's board of directors are considered experienced (4.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/31 12:59 |
| End of Day Share Price | 2026/05/29 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Worksport Ltd. is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Scott Buck | H.C. Wainwright & Co. |
| Tate Sullivan | Maxim Group |