ASUSTeK Computer Management
Management criteria checks 2/4
ASUSTeK Computer's CEO is Samson Hu, appointed in Jan 2019, has a tenure of 7.42 years. directly owns 0.014% of the company’s shares, worth NT$79.35M. The average tenure of the management team and the board of directors is 8.8 years and 15 years respectively.
Key information
Samson Hu
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 7.4yrs |
| CEO ownership | 0.01% |
| Management average tenure | 8.8yrs |
| Board average tenure | 15yrs |
Recent management updates
Recent updates
Narrative Update • Jun 16
2357: AI Creator And Infrastructure Expansion Will Support Balanced Hardware Margin Resilience
Analysts now cite updated assumptions for ASUSTeK Computer on growth, profitability and discount rate in revising their fair value estimate from NT$684.27 to NT$785.70. What's in the News ASUS ProArt GoPro Edition PX13 and related creator laptops are highlighted for AI accelerated content workflows, rugged convertible designs, and tight integration with GoPro Cloud and StoryCube, positioning ASUSTeK Computer in high end creator hardware and software ecosystems.
Narrative Update • Jun 02
2357: AI PC And Dual Screen Push Will Face Further P/E Compression Risk
Analysts have kept their NT$525.0 price target for ASUSTeK Computer unchanged, citing only minor adjustments to assumptions such as discount rate, revenue growth, profit margin, and future P/E that, in their view, do not materially shift the stock’s valuation outlook. What's in the News ASUS expanded its Chromebook lineup at Walmart with updated Chromebook CX15 and Chromebook Plus CX34 models, featuring new Intel processors, military grade durability and starting prices of US$199 and US$449 respectively.Narrative Update • May 15
2357: AI Hardware Push Will Face Ongoing P/E Compression Risk
Analysts have increased their fair value estimate for ASUSTeK Computer from NT$450.00 to NT$525.00, reflecting updated assumptions about revenue growth, profit margins and a higher future P/E multiple. What's in the News ASUS and Republic of Gamers plan extensive AI focused enterprise, consumer, and gaming hardware showcases at Computex 2026, including an ROG 20th anniversary exhibit and special edition flagship products.
Narrative Update • Apr 22
2357: Edge AI And Copilot Plus PCs Will Drive Future Earnings Power
Analysts have maintained their price target for ASUSTeK Computer at NT$710, citing minor adjustments to discount rate, revenue growth, and profit margin assumptions, along with a slightly higher future P/E estimate that together support keeping their current valuation view. What's in the News ASUS expanded its Zenbook A16 presence with a new 2026 Snapdragon X2 Elite Extreme powered model now available in Canada at an MSRP of C$2,799.Narrative Update • Apr 08
2357: AI PC Rollout Will Face Ongoing P/E Compression Risk
Analysts have trimmed their price target on ASUSTeK Computer to NT$450.00. This reflects updated expectations for more moderate revenue growth, slightly stronger profit margins and a lower assumed future P/E multiple.Narrative Update • Mar 25
2357: Edge AI And Data Center Expansion Will Underpin Future Earnings Power
Analysts have revised their price target for ASUSTeK Computer to NT$710 from NT$856, reflecting updated assumptions for revenue growth, profit margin and future P/E that collectively suggest a more cautious outlook on the company’s earnings power. What's in the News ASUS is rolling out full compatibility between its industrial motherboards, embedded systems, and rugged edge AI computers and the new Intel Core 200S Series processors, targeting industrial and edge AI use cases with a product roadmap that extends availability to 2035 (Product related announcement).Narrative Update • Mar 10
2357: AI PC Expansion Will Face Ongoing Margin And P/E Compression Risks
Analysts have kept their NT$451.77 price target for ASUSTeK Computer broadly unchanged. This reflects only slight tweaks to assumptions around discount rate, revenue growth, profit margin, and future P/E that do not materially shift their overall view.Narrative Update • Feb 24
2357: AI Hardware Expansion Will Face Ongoing Margin And P/E Compression Risks
Analysts have nudged their price target on ASUSTeK Computer slightly higher to NT$451.77 from NT$451.16, reflecting updated views on revenue growth, profit margin assumptions and future P/E expectations. What's in the News ASUS Zenbook S16 and Zenbook 14, both described as AI powered Copilot+ laptops with AMD Ryzen AI 400 Series processors and up to 50 NPU TOPS, are now open for pre orders in Canada with shipments planned from February 3, 2026, and starting prices of CAD 1,599 for Zenbook 14 and CAD 2,299 for Zenbook S16 (Key Developments).Narrative Update • Feb 09
2357: Memory Supercycle Margin Pressure Will Restrain AI Hardware Upside
Narrative Update on ASUSTeK Computer The analyst price target for ASUSTeK Computer has been reduced from NT$625 to NT$500 as analysts factor in higher perceived margin pressure risks for hardware makers in a "tepid" demand backdrop tied to the intensifying "memory supercycle." Analyst Commentary Bearish analysts have taken a more cautious stance on ASUSTeK Computer, signaling that they see a tougher setup for hardware makers as the memory cycle intensifies while demand remains described as tepid. The recent shift in price target from NT$625 to NT$500 and the downgrade to an Underweight rating highlight a reassessment of risks that investors should be aware of.Narrative Update • Jan 26
2357: Future Hardware Margin Resilience Will Drive Positive Momentum Through Memory Supercycle
Narrative Update Overview Analysts have reduced their price targets for ASUSTeK Computer, with one reference price moving from NT$625 to NT$500. They are factoring in potential margin pressure for hardware makers in what they describe as a tepid demand backdrop and an intensifying memory supercycle.Narrative Update • Jan 12
2357: Memory Supercycle Margin Pressure Will Challenge AI Upside Yet Keep Shares Balanced
Analysts have reduced their price target for ASUSTeK Computer to NT$500 from NT$625, citing growing margin pressure risk for hardware companies as the memory supercycle coincides with what they describe as a tepid demand backdrop. Analyst Commentary Bearish analysts are signaling a more cautious stance on ASUSTeK Computer, pointing to what they see as rising risks that are not fully reflected in the current share price.Narrative Update • Dec 27
2357: Memory Supercycle Will Pressure Margins Yet AI Product Push Will Offset Risks
Analysts have lowered their price target on ASUSTeK Computer to NT$500 from NT$625, reflecting rising concern over margin pressure amid an intensifying memory cycle and subdued hardware demand, even as modest improvements in profit margin assumptions support a slightly higher intrinsic value estimate. Analyst Commentary Bearish analysts are signaling a more cautious stance on ASUSTeK Computer, with the latest downgrade accompanied by a cut in the 12 month price target to NT$500 from NT$625.Narrative Update • Dec 13
2357: Memory Supercycle And Tariff Risks Will Pressure Margins And Share Price
Analysts have trimmed their price target on ASUSTeK Computer to NT$500 from NT$625, reflecting expectations of heightened margin pressure in a tepid hardware demand environment, despite slightly lower discount rates and stronger projected revenue growth. Analyst Commentary Bearish analysts have underscored that the lower NT$500 price target better reflects rising execution risk in a challenging hardware cycle, with limited room for valuation multiple expansion given intensifying margin pressure.Narrative Update • Nov 13
2357: Profit Margin Improvements Will Drive Positive Momentum Despite Tariff Uncertainty
Analyst Price Target Update for ASUSTeK Computer Analysts have raised their fair value estimate for ASUSTeK Computer from NT$717.91 to NT$730.36, citing moderately improved profit margin expectations despite a slightly softer revenue growth outlook. What's in the News The Trump administration is considering tariffs on foreign electronic devices, including those from ASUSTeK, based on the value of chip content in each product.Narrative Update • Sep 05
Gaming And AI Trends Will Unlock Future Global Markets
With both the discount rate and future P/E showing only minor changes, ASUSTeK Computer’s consensus analyst price target remains essentially unchanged at NT$717.91. What's in the News ASUS Republic of Gamers (ROG) is leading Intel Gamer Days 2025 with widespread discounts on Intel-powered gaming devices, including those featuring the latest Intel Core Ultra 200 series, and offering a free Battlefield 6 game key with eligible purchases.CEO
Samson Hu
7.4yrs
Tenure
Mr. Shubin Hu, also known as Samson, has been Co-Chief Executive Officer of ASUSTeK Computer Inc. since January 1, 2019 and also serves as its General Manager. He served as Corporate Vice President of ASUS...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & Chief Branding Officer | 33.4yrs | no data | 4.05% NT$ 23.7b | |
| Co-CEO, GM & Director | 7.4yrs | no data | 0.014% NT$ 79.3m | |
| Co-CEO, GM & Director | 7.4yrs | no data | 0.016% NT$ 91.0m | |
| Vice Chairman & Chief Strategy Officer | 33yrs | no data | 1.25% NT$ 7.3b | |
| Chief Financial Officer | 10.8yrs | no data | no data | |
| COO & Director | 7.4yrs | no data | 0.00078% NT$ 4.6m | |
| Accounting Supervisor | no data | no data | no data | |
| Corporate Governance Officer | 5.6yrs | no data | no data | |
| Global Vice President | no data | no data | 0.00020% NT$ 1.2m | |
| Comptroller | 10.8yrs | no data | no data |
8.8yrs
Average Tenure
Experienced Management: 2357's management team is seasoned and experienced (8.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & Chief Branding Officer | 33.4yrs | no data | 4.05% NT$ 23.7b | |
| Co-CEO, GM & Director | 14yrs | no data | 0.014% NT$ 79.3m | |
| Co-CEO, GM & Director | 15yrs | no data | 0.016% NT$ 91.0m | |
| Vice Chairman & Chief Strategy Officer | 33yrs | no data | 1.25% NT$ 7.3b | |
| COO & Director | 15yrs | no data | 0.00078% NT$ 4.6m | |
| Director | 9.9yrs | no data | no data | |
| Director | no data | no data | 0.19% NT$ 1.1b | |
| Director | 18yrs | no data | 0.023% NT$ 134.0m | |
| Independent Director | no data | no data | no data | |
| Director | 9.9yrs | no data | 0.0028% NT$ 16.6m | |
| Independent Director | no data | no data | no data | |
| Director | no data | no data | 0.21% NT$ 1.2b |
15.0yrs
Average Tenure
Experienced Board: 2357's board of directors are seasoned and experienced ( 15 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/20 20:58 |
| End of Day Share Price | 2026/06/18 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
ASUSTeK Computer Inc. is covered by 27 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Yingchao Yang | Barclays |
| Alberto Moel | Bernstein |
| Robert Cheng | BofA Global Research |