ASUSTeK Computer Management
Management criteria checks 2/4
ASUSTeK Computer's CEO is Samson Hu, appointed in Jan 2019, has a tenure of 7.33 years. directly owns 0.014% of the company’s shares, worth NT$59.34M. The average tenure of the management team and the board of directors is 8.7 years and 14.9 years respectively.
Key information
Samson Hu
Chief executive officer
n/a
Total compensation
| CEO salary percentage | n/a |
| CEO tenure | 7.3yrs |
| CEO ownership | 0.01% |
| Management average tenure | 8.7yrs |
| Board average tenure | 14.9yrs |
Recent management updates
Recent updates
2357: Edge AI And Copilot Plus PCs Will Drive Future Earnings Power
Analysts have maintained their price target for ASUSTeK Computer at NT$710, citing minor adjustments to discount rate, revenue growth, and profit margin assumptions, along with a slightly higher future P/E estimate that together support keeping their current valuation view. What's in the News ASUS expanded its Zenbook A16 presence with a new 2026 Snapdragon X2 Elite Extreme powered model now available in Canada at an MSRP of C$2,799.
2357: AI PC Rollout Will Face Ongoing P/E Compression Risk
Analysts have trimmed their price target on ASUSTeK Computer to NT$450.00. This reflects updated expectations for more moderate revenue growth, slightly stronger profit margins and a lower assumed future P/E multiple.2357: Edge AI And Data Center Expansion Will Underpin Future Earnings Power
Analysts have revised their price target for ASUSTeK Computer to NT$710 from NT$856, reflecting updated assumptions for revenue growth, profit margin and future P/E that collectively suggest a more cautious outlook on the company’s earnings power. What's in the News ASUS is rolling out full compatibility between its industrial motherboards, embedded systems, and rugged edge AI computers and the new Intel Core 200S Series processors, targeting industrial and edge AI use cases with a product roadmap that extends availability to 2035 (Product related announcement).2357: AI PC Expansion Will Face Ongoing Margin And P/E Compression Risks
Analysts have kept their NT$451.77 price target for ASUSTeK Computer broadly unchanged. This reflects only slight tweaks to assumptions around discount rate, revenue growth, profit margin, and future P/E that do not materially shift their overall view.2357: AI Hardware Expansion Will Face Ongoing Margin And P/E Compression Risks
Analysts have nudged their price target on ASUSTeK Computer slightly higher to NT$451.77 from NT$451.16, reflecting updated views on revenue growth, profit margin assumptions and future P/E expectations. What's in the News ASUS Zenbook S16 and Zenbook 14, both described as AI powered Copilot+ laptops with AMD Ryzen AI 400 Series processors and up to 50 NPU TOPS, are now open for pre orders in Canada with shipments planned from February 3, 2026, and starting prices of CAD 1,599 for Zenbook 14 and CAD 2,299 for Zenbook S16 (Key Developments).2357: Memory Supercycle Margin Pressure Will Restrain AI Hardware Upside
Narrative Update on ASUSTeK Computer The analyst price target for ASUSTeK Computer has been reduced from NT$625 to NT$500 as analysts factor in higher perceived margin pressure risks for hardware makers in a "tepid" demand backdrop tied to the intensifying "memory supercycle." Analyst Commentary Bearish analysts have taken a more cautious stance on ASUSTeK Computer, signaling that they see a tougher setup for hardware makers as the memory cycle intensifies while demand remains described as tepid. The recent shift in price target from NT$625 to NT$500 and the downgrade to an Underweight rating highlight a reassessment of risks that investors should be aware of.
2357: Future Hardware Margin Resilience Will Drive Positive Momentum Through Memory Supercycle
Narrative Update Overview Analysts have reduced their price targets for ASUSTeK Computer, with one reference price moving from NT$625 to NT$500. They are factoring in potential margin pressure for hardware makers in what they describe as a tepid demand backdrop and an intensifying memory supercycle.2357: Memory Supercycle Margin Pressure Will Challenge AI Upside Yet Keep Shares Balanced
Analysts have reduced their price target for ASUSTeK Computer to NT$500 from NT$625, citing growing margin pressure risk for hardware companies as the memory supercycle coincides with what they describe as a tepid demand backdrop. Analyst Commentary Bearish analysts are signaling a more cautious stance on ASUSTeK Computer, pointing to what they see as rising risks that are not fully reflected in the current share price.2357: Memory Supercycle Will Pressure Margins Yet AI Product Push Will Offset Risks
Analysts have lowered their price target on ASUSTeK Computer to NT$500 from NT$625, reflecting rising concern over margin pressure amid an intensifying memory cycle and subdued hardware demand, even as modest improvements in profit margin assumptions support a slightly higher intrinsic value estimate. Analyst Commentary Bearish analysts are signaling a more cautious stance on ASUSTeK Computer, with the latest downgrade accompanied by a cut in the 12 month price target to NT$500 from NT$625.2357: Memory Supercycle And Tariff Risks Will Pressure Margins And Share Price
Analysts have trimmed their price target on ASUSTeK Computer to NT$500 from NT$625, reflecting expectations of heightened margin pressure in a tepid hardware demand environment, despite slightly lower discount rates and stronger projected revenue growth. Analyst Commentary Bearish analysts have underscored that the lower NT$500 price target better reflects rising execution risk in a challenging hardware cycle, with limited room for valuation multiple expansion given intensifying margin pressure.2357: Profit Margin Improvements Will Drive Positive Momentum Despite Tariff Uncertainty
Analyst Price Target Update for ASUSTeK Computer Analysts have raised their fair value estimate for ASUSTeK Computer from NT$717.91 to NT$730.36, citing moderately improved profit margin expectations despite a slightly softer revenue growth outlook. What's in the News The Trump administration is considering tariffs on foreign electronic devices, including those from ASUSTeK, based on the value of chip content in each product.Gaming And AI Trends Will Unlock Future Global Markets
With both the discount rate and future P/E showing only minor changes, ASUSTeK Computer’s consensus analyst price target remains essentially unchanged at NT$717.91. What's in the News ASUS Republic of Gamers (ROG) is leading Intel Gamer Days 2025 with widespread discounts on Intel-powered gaming devices, including those featuring the latest Intel Core Ultra 200 series, and offering a free Battlefield 6 game key with eligible purchases.
ASUS Innovates In AI-Driven PCs And Gaming Amidst Market Volatility, Driving Growth Prospects
Strategic investments in AI and gaming segments aim to secure competitive advantages, enhance market share, and improve margins with premium pricing.CEO
Samson Hu
7.3yrs
Tenure
Mr. Shubin Hu, also known as Samson, has been Co-Chief Executive Officer of ASUSTeK Computer Inc. since January 1, 2019 and also serves as its General Manager. He served as Corporate Vice President of ASUS...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & Chief Branding Officer | 33.3yrs | no data | 4.05% NT$ 17.8b | |
| Co-CEO, GM & Director | 7.3yrs | no data | 0.014% NT$ 59.3m | |
| Co-CEO, GM & Director | 7.3yrs | no data | 0.016% NT$ 68.0m | |
| Vice Chairman & Chief Strategy Officer | 32.9yrs | no data | 1.25% NT$ 5.5b | |
| Chief Financial Officer | 10.8yrs | no data | no data | |
| COO & Director | 7.3yrs | no data | 0.00078% NT$ 3.4m | |
| Accounting Supervisor | no data | no data | no data | |
| Corporate Governance Officer | 5.5yrs | no data | no data | |
| Global Vice President | no data | no data | 0.00020% NT$ 876.5k | |
| Comptroller | 10.8yrs | no data | no data |
8.7yrs
Average Tenure
Experienced Management: 2357's management team is seasoned and experienced (8.7 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Chairman & Chief Branding Officer | 33.3yrs | no data | 4.05% NT$ 17.8b | |
| Co-CEO, GM & Director | 13.9yrs | no data | 0.014% NT$ 59.3m | |
| Co-CEO, GM & Director | 14.9yrs | no data | 0.016% NT$ 68.0m | |
| Vice Chairman & Chief Strategy Officer | 32.9yrs | no data | 1.25% NT$ 5.5b | |
| COO & Director | 14.9yrs | no data | 0.00078% NT$ 3.4m | |
| Director | 9.8yrs | no data | no data | |
| Director | no data | no data | 0.19% NT$ 839.6m | |
| Director | 17.9yrs | no data | 0.023% NT$ 100.2m | |
| Independent Director | no data | no data | no data | |
| Director | 9.8yrs | no data | 0.0028% NT$ 12.4m | |
| Independent Director | no data | no data | no data | |
| Director | no data | no data | 0.21% NT$ 930.1m |
14.9yrs
Average Tenure
Experienced Board: 2357's board of directors are seasoned and experienced ( 14.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/06 13:21 |
| End of Day Share Price | 2026/05/06 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
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Analyst Sources
ASUSTeK Computer Inc. is covered by 28 analysts. 10 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Yingchao Yang | Barclays |
| Alberto Moel | Bernstein |
| Robert Cheng | BofA Global Research |