Stock Analysis Report

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Executive Summary

XMReality AB (publ) develops and sells solutions for knowledge sharing through augmented reality (AR) in Sweden.

Snowflake Analysis

Flawless balance sheet and overvalued.

Share Price & News

How has XMReality's share price performed over time and what events caused price changes?

Latest Share Price and Events

Stable Share Price: XMR's share price has been volatile over the past 3 months.

Market Performance

7 Day Return




SE Software


SE Market

1 Year Return




SE Software


SE Market

Return vs Industry: XMR underperformed the Swedish Software industry which returned 108.9% over the past year.

Return vs Market: XMR underperformed the Swedish Market which returned 9.4% over the past year.

Shareholder returns

7 Day3.2%7.6%5.0%
30 Day24.7%18.9%12.7%
90 Day110.9%29.7%1.4%
1 Year-11.8%-24.0%113.5%112.9%12.5%10.9%
3 Year-55.0%-61.2%195.4%187.1%16.4%0.7%
5 Yearn/a121.0%106.5%36.4%9.5%

Price Volatility Vs. Market

How volatile is XMReality's share price compared to the market and industry in the last 5 years?

Simply Wall St News


Is XMReality undervalued compared to its fair value and its price relative to the market?


Price to Book (PB) ratio

Share Price vs. Fair Value

Below Fair Value: Insufficient data to calculate XMR's fair value to establish if it is undervalued.

Significantly Below Fair Value: Insufficient data to calculate XMR's fair value to establish if it is undervalued.

Price To Earnings Ratio

PE vs Industry: XMR is unprofitable, so we can't compare its PE Ratio to the Software industry average.

PE vs Market: XMR is unprofitable, so we can't compare its PE Ratio to the Swedish market.

Price to Earnings Growth Ratio

PEG Ratio: Insufficient data to calculate XMR's PEG Ratio to determine if it is good value.

Price to Book Ratio

PB vs Industry: XMR is good value based on its PB Ratio (3.8x) compared to the SE Software industry average (4.3x).

Next Steps

Future Growth

How is XMReality forecast to perform in the next 1 to 3 years based on estimates from 0 analysts?


Forecasted Software industry annual growth in earnings

In this section we usually present revenue and earnings growth projections based on the consensus estimates of professional analysts to help investors understand the company’s ability to generate profit. But as XMReality has not provided enough past data and has no analyst forecast, its future earnings cannot be reliably calculated by extrapolating past data or using analyst predictions.

This is quite a rare situation as 97% of companies covered by SimplyWall St do have past financial data.

Next Steps

Past Performance

How has XMReality performed over the past 5 years?


Historical annual earnings growth

Earnings and Revenue History

Quality Earnings: XMR is currently unprofitable.

Growing Profit Margin: XMR is currently unprofitable.

Past Earnings Growth Analysis

Earnings Trend: XMR is unprofitable, and losses have increased over the past 5 years at a rate of -26.7% per year.

Accelerating Growth: Unable to compare XMR's earnings growth over the past year to its 5-year average as it is currently unprofitable

Earnings vs Industry: XMR is unprofitable, making it difficult to compare its past year earnings growth to the Software industry (6.5%).

Return on Equity

High ROE: XMR has a negative Return on Equity (-65.07%), as it is currently unprofitable.

Next Steps

Financial Health

How is XMReality's financial position?

Financial Position Analysis

Short Term Liabilities: XMR's short term assets (SEK44.3M) exceed its short term liabilities (SEK16.9M).

Long Term Liabilities: XMR's short term assets (SEK44.3M) exceed its long term liabilities (SEK258.0K).

Debt to Equity History and Analysis

Debt Level: XMR's debt to equity ratio (1.7%) is considered satisfactory.

Reducing Debt: XMR's debt to equity ratio has reduced from 38.8% to 1.7% over the past 5 years.

Balance Sheet

Cash Runway Analysis

For companies that have on average been loss making in the past we assess whether they have at least 1 year of cash runway.

Stable Cash Runway: XMR has sufficient cash runway for more than a year based on its current free cash flow.

Forecast Cash Runway: XMR has sufficient cash runway for 1.4 years if free cash flow continues to reduce at historical rates of 15% each year.

Next Steps


What is XMReality's current dividend yield, its reliability and sustainability?

Dividend Yield vs Market

Notable Dividend: Unable to evaluate XMR's dividend yield against the bottom 25% of dividend payers, as the company has not reported any recent payouts.

High Dividend: Unable to evaluate XMR's dividend yield against the top 25% of dividend payers, as the company has not reported any recent payouts.

Stability and Growth of Payments

Stable Dividend: Insufficient data to determine if XMR's dividends per share have been stable in the past.

Growing Dividend: Insufficient data to determine if XMR's dividend payments have been increasing.

Current Payout to Shareholders

Dividend Coverage: Insufficient data to calculate payout ratio to determine if its dividend payments are covered by earnings.

Future Payout to Shareholders

Future Dividend Coverage: No need to calculate the sustainability of XMR's dividend in 3 years as they are not forecast to pay a notable one for the Swedish market.

Next Steps


How experienced are the management team and are they aligned to shareholders interests?


Average management tenure


Jörgen Remmelg (55yo)



Mr. Jörgen Remmelg serves as Chief Executive Officer of XMReality AB (publ) since March 30, 2020. Mr. Remmelg served as Senior Vice President at international high-tech company Ruag, he was responsible for ...

Leadership Team

Jörgen Remmelg
Chief Executive Officer0.25yrno data0.29% SEK485.0k
Claes Pettersson
Chief Financial Officer3.42yrsno data0.0065% SEK10.8k
Per Unell
Chief Technology Officer2.42yrsno data0.0029% SEK4.8k
Marcin Szymanski
Chief Sales Officer2.17yrsno data0.21% SEK339.4k
Johanna Edepil
Chief Marketing Officer0.17yrno datano data
Cory Nadilo
President of North Americano datano datano data


Average Tenure


Average Age

Experienced Management: XMR's management team is considered experienced (2.2 years average tenure).

Board Members

Tommy Johansson
Director1.17yrsno datano data
Björn Persson
Chairman of the Board0.42yrno datano data
Carina Qvarngård
Independent Director2.42yrsno datano data
Anders Ferntoft
Director6.42yrsno data0.27% SEK452.7k


Average Tenure


Average Age

Experienced Board: XMR's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.


Who are the major shareholders and have insiders been buying or selling?

Insider Trading Volume

Insider Buying: Insufficient data to determine if insiders have bought more shares than they have sold in the past 3 months.

Recent Insider Transactions

Ownership Breakdown

Dilution of Shares: Shareholders have been substantially diluted in the past year, with total shares outstanding growing by 100%.

Top Shareholders

Company Information

XMReality AB (publ)'s company bio, employee growth, exchange listings and data sources

Key Information

  • Name: XMReality AB (publ)
  • Ticker: XMR
  • Exchange: OM
  • Founded: 2007
  • Industry: Application Software
  • Sector: Software
  • Market Cap: kr165.385m
  • Shares outstanding: 34.10m
  • Website:

Number of Employees


  • XMReality AB (publ)
  • MjAerdevi Center
  • Teknikringen 10
  • Linköping
  • Östergötland County
  • 583 30
  • Sweden


TickerExchangePrimary SecuritySecurity TypeCountryCurrencyListed on
XMROM (OMX Nordic Exchange Stockholm)YesShare CapitalSESEKApr 2017
XMMR.FOTCPK (Pink Sheets LLC)YesShare CapitalUSUSDApr 2017
0GGLLSE (London Stock Exchange)YesShare CapitalGBSEKApr 2017


XMReality AB (publ) develops and sells solutions for knowledge sharing through augmented reality (AR) in Sweden. The company offers XMReality Remote Guidance software, which runs on smartphones, tablets, pointpads, and helmets. It also sells smart glasses. The company has partnership with Iristick NV. XMReality AB (publ) was founded in 2007 and is headquartered in Linköping, Sweden. 

Company Analysis and Financial Data Status

All financial data provided by Standard & Poor's Capital IQ.
DataLast Updated (UTC time)
Company Analysis2020/06/04 00:38
End of Day Share Price2020/06/03 00:00
Annual Earnings2019/12/31

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.