Executive Summary
Midsona AB (publ) develops, produces, and markets organic products, health foods, consumer health products in Sweden, Norway, Finland, Denmark, and Germany. More Details
Rewards
Risk Analysis
Snowflake Analysis
Solid track record with moderate growth potential.
Share Price & News
How has Midsona's share price performed over time and what events caused price changes?
Latest Share Price and Events
Stable Share Price: MSON B is not significantly more volatile than the rest of Swedish stocks over the past 3 months, typically moving +/- 6% a week.
Volatility Over Time: MSON B's weekly volatility (6%) has been stable over the past year.
Market Performance
7 Day Return
5.2%
MSON B
4.7%
SE Personal Products
1.1%
SE Market
1 Year Return
96.3%
MSON B
68.6%
SE Personal Products
30.9%
SE Market
Return vs Industry: MSON B exceeded the Swedish Personal Products industry which returned 61.2% over the past year.
Return vs Market: MSON B exceeded the Swedish Market which returned 28.3% over the past year.
Shareholder returns
| MSON B | Industry | Market | |
|---|---|---|---|
| 7 Day | 5.2% | 4.7% | 1.1% |
| 30 Day | 5.7% | 4.3% | 0.9% |
| 90 Day | 22.5% | 18.5% | 8.8% |
| 1 Year | 100.6%96.3% | 72.3%68.6% | 34.1%30.9% |
| 3 Year | 77.7%48.0% | 31.3%13.0% | 54.6%35.6% |
| 5 Year | 293.0%157.8% | 231.9%128.4% | 84.9%45.3% |
Long-Term Price Volatility Vs. Market
How volatile is Midsona's share price compared to the market and industry in the last 5 years?
Simply Wall St News
4 days ago | Simply Wall St
Midsona AB (publ)'s (STO:MSON B) Stock Is Going Strong: Have Financials A Role To Play?2 weeks ago | Simply Wall St
Shareholders of Midsona (STO:MSON B) Must Be Delighted With Their 324% Total Return1 month ago | Simply Wall St
Midsona's (STO:MSON B) Earnings Are Growing But Is There More To The Story?Valuation
Is Midsona undervalued compared to its fair value and its price relative to the market?
19.9%
Undervalued compared to fair value
Share Price vs. Fair Value
Below Fair Value: MSON B (SEK84.8) is trading below our estimate of fair value (SEK105.86)
Significantly Below Fair Value: MSON B is trading below fair value, but not by a significant amount.
Price To Earnings Ratio
PE vs Industry: MSON B is poor value based on its PE Ratio (31.3x) compared to the XE Personal Products industry average (21x).
PE vs Market: MSON B is poor value based on its PE Ratio (31.3x) compared to the Swedish market (23.9x).
Price to Earnings Growth Ratio
PEG Ratio: MSON B is poor value based on its PEG Ratio (2x)
Price to Book Ratio
PB vs Industry: MSON B is good value based on its PB Ratio (2.4x) compared to the SE Personal Products industry average (3.2x).
Next Steps
Future Growth
How is Midsona forecast to perform in the next 1 to 3 years based on estimates from 3 analysts?
15.6%
Forecasted annual earnings growth
Earnings and Revenue Growth Forecasts
Analyst Future Growth Forecasts
Earnings vs Savings Rate: MSON B's forecast earnings growth (15.6% per year) is above the savings rate (0.4%).
Earnings vs Market: MSON B's earnings (15.6% per year) are forecast to grow faster than the Swedish market (8.3% per year).
High Growth Earnings: MSON B's earnings are forecast to grow, but not significantly.
Revenue vs Market: MSON B's revenue (6.7% per year) is forecast to grow faster than the Swedish market (3.4% per year).
High Growth Revenue: MSON B's revenue (6.7% per year) is forecast to grow slower than 20% per year.
Earnings per Share Growth Forecasts
Future Return on Equity
Future ROE: MSON B's Return on Equity is forecast to be low in 3 years time (10.4%).
Next Steps
Past Performance
How has Midsona performed over the past 5 years?
20.9%
Historical annual earnings growth
Earnings and Revenue History
Quality Earnings: MSON B has high quality earnings.
Growing Profit Margin: MSON B's current net profit margins (4.7%) are higher than last year (3.2%).
Past Earnings Growth Analysis
Earnings Trend: MSON B's earnings have grown significantly by 20.9% per year over the past 5 years.
Accelerating Growth: MSON B's earnings growth over the past year (80.6%) exceeds its 5-year average (20.9% per year).
Earnings vs Industry: MSON B earnings growth over the past year (80.6%) exceeded the Personal Products industry 31.4%.
Return on Equity
High ROE: MSON B's Return on Equity (7.6%) is considered low.
Next Steps
Financial Health
How is Midsona's financial position?
Financial Position Analysis
Short Term Liabilities: MSON B's short term assets (SEK1.2B) exceed its short term liabilities (SEK908.0M).
Long Term Liabilities: MSON B's short term assets (SEK1.2B) do not cover its long term liabilities (SEK1.9B).
Debt to Equity History and Analysis
Debt Level: MSON B's debt to equity ratio (67.7%) is considered high.
Reducing Debt: MSON B's debt to equity ratio has increased from 35.8% to 67.7% over the past 5 years.
Debt Coverage: MSON B's debt is not well covered by operating cash flow (18.1%).
Interest Coverage: MSON B's interest payments on its debt are well covered by EBIT (12.8x coverage).
Balance Sheet
Next Steps
Dividend
What is Midsona current dividend yield, its reliability and sustainability?
1.48%
Current Dividend Yield
Upcoming Dividend Payment
Dividend Yield vs Market
Notable Dividend: MSON B's dividend (1.48%) is higher than the bottom 25% of dividend payers in the Swedish market (1.23%).
High Dividend: MSON B's dividend (1.48%) is low compared to the top 25% of dividend payers in the Swedish market (3.59%).
Stability and Growth of Payments
Stable Dividend: Whilst dividend payments have been stable, MSON B has been paying a dividend for less than 10 years.
Growing Dividend: MSON B's dividend payments have increased, but the company has only paid a dividend for 8 years.
Current Payout to Shareholders
Dividend Coverage: With its reasonably low payout ratio (46.2%), MSON B's dividend payments are well covered by earnings.
Future Payout to Shareholders
Future Dividend Coverage: MSON B's dividends in 3 years are forecast to be well covered by earnings (46.8% payout ratio).
Next Steps
Management
How experienced are the management team and are they aligned to shareholders interests?
5.0yrs
Average management tenure
CEO
Peter Åsberg (54 yo)
13.25yrs
Tenure
kr5,773,000
Compensation
Mr. Peter Åsberg has been the Chief Executive Officer and President of Midsona AB (publ) since December 2007 and served as its Director since 2015. Mr. Åsberg has been Marketing Director of Cloetta Fazer A...
CEO Compensation Analysis
Compensation vs Market: Peter's total compensation ($USD685.19K) is about average for companies of similar size in the Swedish market ($USD736.64K).
Compensation vs Earnings: Peter's compensation has been consistent with company performance over the past year.
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| President & CEO | 13.25yrs | kr5.77m | 0.88% SEK 48.5m | |
| Chief Financial Officer | 0.17yr | no data | no data | |
| Head of Operations | no data | no data | no data | |
| Head of Business Area Sweden & Division Director Nordics | 5yrs | no data | 0.057% SEK 3.2m | |
| Division Director of North Europe | no data | no data | no data | |
| Division Director of South Europe | no data | no data | no data |
5.0yrs
Average Tenure
Experienced Management: MSON B's management team is seasoned and experienced (5 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Independent Director | 4.17yrs | kr285.00k | 0.043% SEK 2.4m | |
| Director | 12.17yrs | kr285.00k | 0.12% SEK 6.6m | |
| Independent Chairman of the Board | 4.92yrs | kr580.00k | 0.11% SEK 6.3m | |
| Independent Director | 5.42yrs | kr265.00k | 2.38% SEK 131.1m | |
| Director | 0.75yr | no data | no data | |
| Director | 0.75yr | no data | no data |
4.5yrs
Average Tenure
56yo
Average Age
Experienced Board: MSON B's board of directors are considered experienced (4.5 years average tenure).
Ownership
Who are the major shareholders and have insiders been buying or selling?
Insider Trading Volume
Insider Buying: MSON B insiders have only sold shares in the past 3 months.
Recent Insider Transactions
Ownership Breakdown
Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.
Top Shareholders
Company Information
Midsona AB (publ)'s company bio, employee growth, exchange listings and data sources
Key Information
- Name: Midsona AB (publ)
- Ticker: MSON B
- Exchange: OM
- Founded: 1892
- Industry: Personal Products
- Sector: Household
- Market Cap: kr5.521b
- Shares outstanding: 65.00m
- Website: https://www.midsona.com
Number of Employees
Location
- Midsona AB (publ)
- Dockplatsen 16
- PO Box 21009
- Malmö
- Skåne County
- 200 21
- Sweden
Listings
| Ticker | Exchange | Primary Security | Security Type | Country | Currency | Listed on |
|---|---|---|---|---|---|---|
| MSON A | OM (OMX Nordic Exchange Stockholm) | Series A Shares | SE | SEK | Jun 1999 | |
| MSON B | OM (OMX Nordic Exchange Stockholm) | Yes | Series B Shares | SE | SEK | Jun 1999 |
| 9KF | DB (Deutsche Boerse AG) | Yes | Series B Shares | DE | EUR | Jun 1999 |
| 0GSE | LSE (London Stock Exchange) | Yes | Series B Shares | GB | SEK | Jun 1999 |
| MSONBS | BATS-CHIXE (BATS 'Chi-X Europe') | Yes | Series B Shares | GB | SEK | Jun 1999 |
Biography
Midsona AB (publ) develops, produces, and markets organic products, health foods, consumer health products in Sweden, Norway, Finland, Denmark, and Germany. The company offers grains, flakes, seeds, vegeta...
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2021/03/05 19:50 |
| End of Day Share Price | 2021/03/05 00:00 |
| Earnings | 2020/12/31 |
| Annual Earnings | 2020/12/31 |
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.