A Fresh Look at Betsson (OM:BETS B) Valuation Following New €40 Million Buyback Program

Betsson (OM:BETS B) kicked off a fresh wave of share buybacks, snapping up over 117,000 series B shares just days after announcing a program worth up to €40 million. This move follows shareholder authorization earlier this year.

See our latest analysis for Betsson.

Betsson’s active buyback program comes at a time when its shares have slipped about 6.5% over the past month, reflecting some cooling momentum despite steady business progress. Still, the stock sports a 3.5% total shareholder return over the last year, and long-term investors are sitting on gains of more than 100% in just three years. This suggests sustained value creation and market confidence that extends well beyond short-term price moves.

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With Betsson trading nearly 33% below analysts’ targets and boasting steady profit growth, investors must ask whether the current dip offers meaningful value, or if the market already anticipates further upside from here.

Most Popular Narrative: 26.8% Undervalued

With Betsson’s latest close at SEK141 and narrative fair value set at SEK192.5, the gap suggests analysts see major upside potential from these levels. This divergence draws focus to the bullish underpinnings and bold expectations currently driving the story.

Significant ongoing investments in proprietary technology (Techsson platform and native apps) enhance product innovation, operational flexibility, and customer experience. These improvements are likely to strengthen net margins through efficiency and stronger customer retention over time.

Read the complete narrative.

Want to know the secret sauce powering those bullish targets? The narrative is built around higher profit margins supported by daring assumptions about platform innovation and cost control. But what numbers really make this forecast tick? Find out what’s behind the curtain and see the full story that’s driving Betsson’s projected future value.

Result: Fair Value of SEK192.5 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

Still, heavier tax burdens and rapidly rising staff costs could compress margins further. This may pose real challenges to Betsson’s profit expectations over coming years.

Find out about the key risks to this Betsson narrative.

Build Your Own Betsson Narrative

If you have your own take on Betsson’s prospects or want to dig deeper into the numbers yourself, crafting a personal company narrative only takes a few minutes. Do it your way

A great starting point for your Betsson research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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