Apotea AB (publ)

OM:APOTEA Stock Report

Market Cap: SEK 7.8b

Apotea Management

Management criteria checks 2/4

Apotea's CEO is Par Svardson, appointed in Jan 2011, has a tenure of 15.42 years. total yearly compensation is SEK6.29M, comprised of 76% salary and 24% bonuses, including company stock and options. directly owns 0.2% of the company’s shares, worth SEK15.97M. The average tenure of the management team and the board of directors is 5.4 years and 2.4 years respectively.

Key information

Par Svardson

Chief executive officer

SEK 6.3m

Total compensation

CEO salary percentage75.97%
CEO tenure15.4yrs
CEO ownership0.2%
Management average tenure5.4yrs
Board average tenure2.4yrs

Recent management updates

Recent updates

Narrative Update • Jun 26

APOTEA: Share Program Reforms Will Support Higher Future Profitability

Analysts have trimmed their Apotea price target from SEK 105 to SEK 90, citing updated assumptions that combine slightly lower revenue growth and a higher discount rate with expectations for a higher profit margin and a lower future P/E multiple. What’s in the News for Apotea At the Annual General Meeting on May 26, 2026, Apotea shareholders approved amendments to the articles of association that introduce two new share classes: D shares and S shares.
New Narrative • Jan 27

Rising Online Pharmacy Demand And New Warehouse Capacity Will Support Long Term Earnings

Catalysts About Apotea Apotea operates a Swedish online pharmacy platform that sells prescription medicines, OTC products and traded goods. What are the underlying business or industry changes driving this perspective?
Analysis Article • Jan 22

What You Can Learn From Apotea AB (publ)'s (STO:APOTEA) P/S After Its 28% Share Price Crash

The Apotea AB (publ) ( STO:APOTEA ) share price has fared very poorly over the last month, falling by a substantial...
Analysis Article • Jan 21

Why We Like The Returns At Apotea (STO:APOTEA)

To find a multi-bagger stock, what are the underlying trends we should look for in a business? Amongst other things...
Analysis Article • Jul 17

Apotea AB (publ) (STO:APOTEA) Shares Could Be 45% Below Their Intrinsic Value Estimate

Key Insights Apotea's estimated fair value is kr174 based on 2 Stage Free Cash Flow to Equity Apotea is estimated to be...
New Narrative • Mar 18

Apotea is poised for growth with its online pharmacy dominance and upcoming market expansions

Online Pharmacy Market Growth: The Swedish pharmacy market is shifting online, benefiting Apotea as the dominant e-commerce player. Consumers increasingly prefer digital purchases over physical store

CEO Compensation Analysis

How has Par Svardson's remuneration changed compared to Apotea's earnings?
DateTotal CompensationSalaryCompany Earnings
Mar 31 2026n/an/a

SEK 236m

Dec 31 2025SEK 6mSEK 5m

SEK 229m

Sep 30 2025n/an/a

SEK 263m

Jun 30 2025n/an/a

SEK 249m

Mar 31 2025n/an/a

SEK 238m

Dec 31 2024SEK 5mSEK 4m

SEK 215m

Sep 30 2024n/an/a

SEK 192m

Dec 31 2023SEK 5mSEK 4m

SEK 87m

Compensation vs Market: Par's total compensation ($USD646.01K) is about average for companies of similar size in the Swedish market ($USD769.11K).

Compensation vs Earnings: Par's compensation has increased by more than 20% whilst company earnings have fallen more than 20% in the past year.

CEO

Par Svardson (57 yo)

15.4yrs
Tenure
SEK 6,287,000
Compensation

Mr. Par Svardson is the Founder of Apotea AB since 2011 and serves as its MD, CEO & Director. Mr. Svardson serves as a Director at Creaspac AB. since April 14, 2021.He is Founder of Apotea. He is Board me...

Leadership Team

NamePositionTenureCompensationOwnership
Par Svardson
Founder15.4yrsSEK 6.29m0.20%
SEK 16.0m
Sarah Ahnstrom
Deputy CEO & COO7.4yrsSEK 2.21m0.084%
SEK 6.6m
Stefan Eriksson
Vice President of Organization and Personnel & IR Manager5.4yrsSEK 2.52mno data
Joanna Hummel
Chief Growth Officerless than a yearSEK 700.00kno data
Johan Marild
Chief Financial Officer4.4yrsno datano data
5.4yrs
Average Tenure
51yo
Average Age

Experienced Management: APOTEA's management team is seasoned and experienced (5.4 years average tenure).

Board Members

NamePositionTenureCompensationOwnership
Par Svardson
Founder15.4yrsSEK 6.29m0.20%
SEK 16.0m
Monica Lindstedt
Independent Director10.4yrsSEK 300.00k0.17%
SEK 13.5m
Eva Nilsagard
Directorless than a yearno datano data
Cecilia Qvist
Independent Chairman2.4yrsSEK 800.00kno data
Johan Lundgren
Directorless than a yearno datano data
Anders Eriksson
Director11.4yrsSEK 400.00kno data
Per Schlingmann
Independent Director4.4yrsSEK 300.00kno data
Lisa Oberg
Employee Representative Directorless than a yearno datano data
Sara Lenasdotter
Employee Representative Directorless than a yearno datano data
2.4yrs
Average Tenure
56yo
Average Age

Experienced Board: APOTEA's board of directors are not considered experienced ( 2.4 years average tenure), which suggests a new board.

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/06/26 18:59
End of Day Share Price 2026/06/26 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Apotea AB (publ) is covered by 2 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
null nullABG Sundal Collier
Niklas EkmanDNB Carnegie