Seera Holding Group Valuation

Q: What is the Fair Price of 1810 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

1810 (SAR22.54) is trading above our estimate of [[fair value]] (SAR6.78)

Is 1810 undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1810 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: 1810 (SAR22.54) is trading above our estimate of fair value (SAR6.78)

Significantly Below Fair Value: 1810 is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1810?

Key metric: As 1810 is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1810. This is calculated by dividing 1810's market cap by their current earnings.
What is 1810's PE Ratio?
PE Ratio	25.4x
Earnings	ر.س239.70m
Market Cap	ر.س6.08b

1810 key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	1.9x
Enterprise Value/EBITDA	11.9x
PEG Ratio	0.8x

Price to Earnings Ratio vs Peers

How does 1810's PE Ratio compare to its peers?

The above table shows the PE ratio for 1810 vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PE	Estimated Growth	Market Cap
Peer Average	56.7x
4010 Dur Hospitality	80.1x	n/a	ر.س2.7b
9526 Jahez International Company for Information Systems Technology	74.1x	22.8%	ر.س7.8b
1830 Leejam Sports	19.2x	7.8%	ر.س9.3b
4291 National Company for Learning and Education	53.5x	n/a	ر.س9.2b
1810 Seera Holding Group	25.4x	31.7%	ر.س6.1b

Price-To-Earnings vs Peers: 1810 is good value based on its Price-To-Earnings Ratio (25.4x) compared to the peer average (56.7x).

Price to Earnings Ratio vs Industry

How does 1810's PE Ratio compare vs other companies in the Asian Hospitality Industry?

22 Companies	Price / Earnings	Estimated Growth	Market Cap

22 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Earnings vs Industry: 1810 is expensive based on its Price-To-Earnings Ratio (25.4x) compared to the Asian Hospitality industry average (21x).

Price to Earnings Ratio vs Fair Ratio

What is 1810's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1810 PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio	25.4x
Fair PE Ratio	45.2x

Price-To-Earnings vs Fair Ratio: 1810 is good value based on its Price-To-Earnings Ratio (25.4x) compared to the estimated Fair Price-To-Earnings Ratio (45.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1810 forecast and predictions for the stock price in 12 month’s time.
Date	Share Price	Average 1Y Price Target	Dispersion	High	Low	1Y Actual price	Analysts
Current	ر.س22.54	ر.س29.33 +30.1%	7.8%	ر.س34.00	ر.س26.50	n/a	6
Nov ’25	ر.س23.00	ر.س29.22 +27.0%	8.4%	ر.س34.00	ر.س25.80	n/a	6
Oct ’25	ر.س23.76	ر.س29.54 +24.3%	8.1%	ر.س34.00	ر.س25.80	n/a	7
Sep ’25	ر.س23.60	ر.س30.52 +29.3%	10.5%	ر.س34.74	ر.س25.80	n/a	6
Aug ’25	ر.س24.68	ر.س30.81 +24.8%	11.2%	ر.س34.74	ر.س25.80	n/a	5
Jul ’25	ر.س25.80	ر.س31.02 +20.2%	10.3%	ر.س34.83	ر.س25.80	n/a	6
Jun ’25	ر.س23.94	ر.س31.02 +29.6%	10.3%	ر.س34.83	ر.س25.80	n/a	6
May ’25	ر.س27.75	ر.س30.47 +9.8%	9.7%	ر.س34.83	ر.س25.80	n/a	6
Apr ’25	ر.س28.70	ر.س30.06 +4.7%	11.8%	ر.س34.83	ر.س23.90	n/a	7
Mar ’25	ر.س33.40	ر.س30.77 -7.9%	10.8%	ر.س34.83	ر.س23.90	n/a	6
Feb ’25	ر.س28.60	ر.س30.77 +7.6%	10.8%	ر.س34.83	ر.س23.90	n/a	6
Jan ’25	ر.س27.25	ر.س29.56 +8.5%	10.2%	ر.س32.00	ر.س23.90	n/a	5
Dec ’24	ر.س24.58	ر.س28.10 +14.3%	11.1%	ر.س31.40	ر.س23.90	n/a	3
Nov ’24	ر.س24.08	ر.س27.60 +14.6%	10.2%	ر.س31.40	ر.س24.00	ر.س23.00	4
Oct ’24	ر.س24.88	ر.س27.60 +10.9%	10.2%	ر.س31.40	ر.س24.00	ر.س23.76	4
Sep ’24	ر.س29.00	ر.س27.15 -6.4%	8.4%	ر.س29.60	ر.س24.00	ر.س23.60	4
Aug ’24	ر.س28.80	ر.س27.03 -6.2%	9.1%	ر.س29.60	ر.س23.50	ر.س24.68	4
Jul ’24	n/a	ر.س27.03 0%	9.1%	ر.س29.60	ر.س23.50	ر.س25.80	4
Jun ’24	ر.س25.95	ر.س27.03 +4.1%	9.1%	ر.س29.60	ر.س23.50	ر.س23.94	4
May ’24	ر.س24.72	ر.س24.38 -1.4%	4.9%	ر.س26.00	ر.س23.00	ر.س27.75	4
Apr ’24	ر.س22.26	ر.س22.70 +2.0%	13.0%	ر.س25.00	ر.س17.80	ر.س28.70	4
Mar ’24	ر.س19.48	ر.س21.35 +9.6%	13.2%	ر.س25.00	ر.س17.80	ر.س33.40	4
Feb ’24	ر.س18.44	ر.س21.35 +15.8%	13.2%	ر.س25.00	ر.س17.80	ر.س28.60	4
Jan ’24	ر.س17.60	ر.س21.35 +21.3%	13.2%	ر.س25.00	ر.س17.80	ر.س27.25	4
Dec ’23	ر.س18.64	ر.س21.33 +14.4%	13.3%	ر.س25.00	ر.س17.80	ر.س24.58	4
Nov ’23	ر.س18.64	ر.س20.83 +11.7%	12.8%	ر.س25.00	ر.س17.80	ر.س24.08	4

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.