Baidu, Inc.

BVL:BIDUUS Stock Report

Market Cap: US$35.8b

Baidu Valuation

Is BIDUUS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BIDUUS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: BIDUUS ($109.81) is trading above our estimate of future cash flow value ($64.69)

Significantly Below Future Cash Flow Value: BIDUUS is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BIDUUS?

Key metric: As BIDUUS is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for BIDUUS. This is calculated by dividing BIDUUS's market cap by their current revenue.
What is BIDUUS's PS Ratio?
PS Ratio1.9x
SalesCN¥128.70b
Market CapCN¥242.42b

Price to Sales Ratio vs Peers

How does BIDUUS's PS Ratio compare to its peers?

The above table shows the PS ratio for BIDUUS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average4.8x
1024 Kuaishou Technology
1.1x6.77%HK$184.6b
A035420 NAVER
2.5x10.65%₩33.7t
4689 LY
1.5x7.25%JP¥3.0t
RDDT Reddit
13.9x21.90%US$32.5b
BIDUUS Baidu
1.9x5.83%US$35.8b

Price-To-Sales vs Peers: BIDUUS is good value based on its Price-To-Sales Ratio (1.9x) compared to the peer average (4.8x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does BIDUUS's PS Ratio compare vs other companies in the Global Interactive Media and Services Industry?

48 CompaniesPrice / SalesEstimated GrowthMarket Cap
BIDUUS 1.9xIndustry Avg. 1.4xNo. of Companies58PS01.63.24.86.48+
48 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: BIDUUS is expensive based on its Price-To-Sales Ratio (1.9x) compared to the Global Interactive Media and Services industry average (1.4x).

Price to Sales Ratio vs Fair Ratio

What is BIDUUS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BIDUUS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.9x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate BIDUUS's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BIDUUS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$109.81
US$172.82
+57.39%
20.61%US$274.08US$92.57n/a33
Jul ’27US$114.45
US$177.55
+55.13%
19.77%US$272.92US$92.18n/a33
Jun ’27US$132.00
US$180.55
+36.78%
18.19%US$274.11US$92.58n/a33
May ’27US$128.01
US$174.81
+36.56%
18.70%US$271.18US$89.57n/a33
Apr ’27US$120.05
US$176.25
+46.82%
18.71%US$269.83US$89.12n/a34
Mar ’27US$143.00
US$177.78
+24.32%
18.50%US$270.40US$91.25n/a33
Feb ’27US$157.00
US$173.87
+10.74%
19.41%US$266.76US$90.02n/a35
Jan ’27US$125.74
US$153.26
+21.89%
19.14%US$247.30US$89.48n/a32
Dec ’26US$116.61
US$151.73
+30.12%
19.11%US$244.55US$88.49n/a32
Nov ’26US$127.07
US$140.65
+10.69%
24.53%US$244.30US$81.03n/a32
Oct ’26US$133.61
US$125.39
-6.15%
30.61%US$243.09US$76.60n/a32
Sep ’26US$95.75
US$99.68
+4.11%
17.43%US$146.07US$71.64n/a31
Aug ’26US$88.25
US$99.53
+12.79%
17.81%US$145.46US$70.99n/a31
Jul ’26US$84.90
US$106.04
+24.90%
19.46%US$158.80US$76.25US$114.4533
Jun ’26US$83.90
US$105.76
+26.06%
19.39%US$158.32US$77.37US$132.0033
May ’26US$85.72
US$110.91
+29.39%
18.43%US$157.21US$76.45US$128.0133
Apr ’26US$102.00
US$111.24
+9.06%
17.54%US$157.51US$76.24US$120.0534
Mar ’26US$92.58
US$110.93
+19.82%
17.54%US$157.01US$76.00US$143.0034
Feb ’26US$94.00
US$108.96
+15.92%
19.85%US$156.99US$76.01US$157.0034
Jan ’26US$88.18
US$109.61
+24.31%
18.56%US$156.00US$75.72US$125.7435
Dec ’25US$85.20
US$111.42
+30.77%
18.07%US$157.02US$79.08US$116.6137
Nov ’25US$91.55
US$125.54
+37.13%
14.14%US$170.38US$81.71US$127.0737
Oct ’25US$110.00
US$126.46
+14.96%
17.23%US$180.50US$82.95US$133.6137
Sep ’25US$85.08
US$130.66
+53.57%
15.82%US$181.10US$83.90US$95.7536
Aug ’25US$87.40
US$140.79
+61.09%
15.58%US$184.05US$82.48US$88.2536
Jul ’25US$96.60
US$146.42
+51.57%
14.41%US$181.85US$81.94US$84.9035
US$180.24
Fair Value
39.1% undervalued intrinsic discount
33
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/28 15:03
End of Day Share Price 2026/07/27 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Baidu, Inc. is covered by 71 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Tianli WenAletheia Analyst Network Limited
Zixiao YangArete Research Services LLP
null nullArgus Research Company