Booking Holdings Inc.

BVL:BKNG Stock Report

Market Cap: US$172.9b

Booking Holdings Valuation

Is BKNG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BKNG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BKNG ($3715.5) is trading below our estimate of fair value ($4157.72)

Significantly Below Fair Value: BKNG is trading below fair value, but not by a significant amount.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for BKNG?

Key metric: As BKNG is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for BKNG. This is calculated by dividing BKNG's market cap by their current earnings.
What is BKNG's PE Ratio?
PE Ratio34.3x
EarningsUS$5.04b
Market CapUS$172.87b

Price to Earnings Ratio vs Peers

How does BKNG's PE Ratio compare to its peers?

The above table shows the PE ratio for BKNG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average36.5x
ABNB Airbnb
47x17.9%US$87.3b
MAR Marriott International
28.7x8.4%US$80.1b
HLT Hilton Worldwide Holdings
51.9x17.6%US$61.7b
TCOM Trip.com Group
18.6x9.0%US$41.0b
BKNG Booking Holdings
34.3x14.1%US$172.9b

Price-To-Earnings vs Peers: BKNG is good value based on its Price-To-Earnings Ratio (34.3x) compared to the peer average (36.5x).

Price to Earnings Ratio vs Industry

How does BKNG's PE Ratio compare vs other companies in the South American Hospitality Industry?

3 CompaniesPrice / EarningsEstimated GrowthMarket Cap
BKNG 34.3xIndustry Avg. 17.1xNo. of Companies3PE01224364860+
3 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: BKNG is expensive based on its Price-To-Earnings Ratio (34.3x) compared to the South American Hospitality industry average (17.1x).

Price to Earnings Ratio vs Fair Ratio

What is BKNG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BKNG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio34.3x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate BKNG's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BKNG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$3,715.50
US$5,067.72
+36.4%
8.6%US$5,850.00US$3,996.33n/a35
Nov ’25US$3,715.50
US$4,846.20
+30.4%
10.4%US$5,550.00US$3,650.00n/a33
Oct ’25US$3,715.50
US$4,055.67
+9.2%
6.8%US$4,650.00US$3,480.00n/a34
Sep ’25US$3,715.50
US$4,057.66
+9.2%
6.8%US$4,650.00US$3,480.00n/a33
Aug ’25US$3,715.50
US$4,169.59
+12.2%
8.2%US$4,900.00US$3,480.00n/a33
Jul ’25US$3,837.00
US$4,054.64
+5.7%
6.7%US$4,500.00US$3,480.00n/a32
Jun ’25US$3,488.00
US$4,054.64
+16.2%
6.7%US$4,500.00US$3,480.00n/a32
May ’25US$3,488.00
US$3,968.54
+13.8%
6.7%US$4,400.00US$3,410.00n/a33
Apr ’25US$3,488.00
US$3,943.96
+13.1%
6.4%US$4,400.00US$3,410.00n/a32
Mar ’25US$3,488.00
US$3,940.54
+13.0%
6.5%US$4,400.00US$3,410.00n/a31
Feb ’25n/a
US$3,736.55
0%
8.7%US$4,285.00US$3,000.00n/a31
Jan ’25n/a
US$3,559.34
0%
11.4%US$4,285.00US$2,402.00n/a30
Dec ’24n/a
US$3,453.34
0%
10.0%US$4,000.00US$2,402.00n/a30
Nov ’24n/a
US$3,435.84
0%
10.7%US$4,300.00US$2,402.00US$3,715.5030
Oct ’24n/a
US$3,408.49
0%
11.4%US$4,300.00US$2,373.00US$3,715.5029
Sep ’24n/a
US$3,335.90
0%
12.4%US$4,300.00US$2,373.00US$3,715.5030
Aug ’24n/a
US$3,016.20
0%
10.9%US$3,500.00US$2,100.00US$3,715.5030
Jul ’24n/a
US$2,906.82
0%
9.5%US$3,430.00US$2,100.00US$3,837.0028
Jun ’24n/a
US$2,891.63
0%
8.5%US$3,430.00US$2,100.00US$3,488.0027
May ’24n/a
US$2,802.81
0%
9.3%US$3,430.00US$2,100.00US$3,488.0027
Apr ’24n/a
US$2,772.14
0%
8.9%US$3,430.00US$2,100.00US$3,488.0028
Mar ’24n/a
US$2,716.33
0%
9.7%US$3,210.00US$2,067.20US$3,488.0028
Feb ’24n/a
US$2,450.29
0%
11.8%US$3,210.00US$1,910.00n/a28
Jan ’24n/a
US$2,364.19
0%
12.3%US$3,210.00US$1,890.00n/a28
Dec ’23US$2,210.00
US$2,331.69
+5.5%
10.5%US$3,050.00US$1,890.00n/a28
Nov ’23US$2,210.00
US$2,331.30
+5.5%
10.3%US$2,900.00US$1,890.00n/a28

Analyst Forecast: Target price is lower than the current share price.

Discover undervalued companies

7D

1Y

7D

1Y

7D

1Y