Booking Holdings Valuation

Is BKNG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

1/6

Valuation Score 1/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of BKNG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: BKNG ($3837) is trading below our estimate of fair value ($4205.66)

Significantly Below Fair Value: BKNG is trading below fair value, but not by a significant amount.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for BKNG?

Other financial metrics that can be useful for relative valuation.

BKNG key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue6x
Enterprise Value/EBITDA19.4x
PEG Ratio2.1x

Price to Earnings Ratio vs Peers

How does BKNG's PE Ratio compare to its peers?

The above table shows the PE ratio for BKNG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average27x
ABNB Airbnb
18.8x1.7%US$92.8b
MAR Marriott International
23.7x6.7%US$68.7b
HLT Hilton Worldwide Holdings
43.8x16.4%US$52.9b
TCOM Trip.com Group
21.9x12.7%US$33.0b
BKNG Booking Holdings
27.3x13.2%US$130.9b

Price-To-Earnings vs Peers: BKNG is expensive based on its Price-To-Earnings Ratio (27.3x) compared to the peer average (27x).


Price to Earnings Ratio vs Industry

How does BKNG's PE Ratio compare vs other companies in the South American Hospitality Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a26.1%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a26.1%
n/an/an/a
No more companies

Price-To-Earnings vs Industry: BKNG is expensive based on its Price-To-Earnings Ratio (27.3x) compared to the Global Hospitality industry average (20.8x).


Price to Earnings Ratio vs Fair Ratio

What is BKNG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

BKNG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio27.3x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate BKNG's Price-To-Earnings Fair Ratio for valuation analysis.


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst BKNG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$3,837.00
US$4,073.18
+6.2%
6.3%US$4,500.00US$3,494.00n/a31
Jun ’25US$3,488.00
US$4,073.18
+16.8%
6.3%US$4,500.00US$3,494.00n/a31
May ’25US$3,488.00
US$3,968.54
+13.8%
6.7%US$4,400.00US$3,410.00n/a33
Apr ’25US$3,488.00
US$3,943.96
+13.1%
6.4%US$4,400.00US$3,410.00n/a32
Mar ’25US$3,488.00
US$3,940.54
+13.0%
6.5%US$4,400.00US$3,410.00n/a31
Feb ’25n/a
US$3,736.55
0%
8.7%US$4,285.00US$3,000.00n/a31
Jan ’25n/a
US$3,559.34
0%
11.4%US$4,285.00US$2,402.00n/a30
Dec ’24n/a
US$3,453.34
0%
10.0%US$4,000.00US$2,402.00n/a30
Nov ’24n/a
US$3,435.84
0%
10.7%US$4,300.00US$2,402.00n/a30
Oct ’24n/a
US$3,408.49
0%
11.4%US$4,300.00US$2,373.00n/a29
Sep ’24n/a
US$3,335.90
0%
12.4%US$4,300.00US$2,373.00n/a30
Aug ’24n/a
US$3,016.20
0%
10.9%US$3,500.00US$2,100.00n/a30
Jul ’24n/a
US$2,906.82
0%
9.5%US$3,430.00US$2,100.00n/a28
Jun ’24n/a
US$2,891.63
0%
8.5%US$3,430.00US$2,100.00US$3,488.0027
May ’24n/a
US$2,802.81
0%
9.3%US$3,430.00US$2,100.00US$3,488.0027
Apr ’24n/a
US$2,772.14
0%
8.9%US$3,430.00US$2,100.00US$3,488.0028
Mar ’24n/a
US$2,716.33
0%
9.7%US$3,210.00US$2,067.20US$3,488.0028
Feb ’24n/a
US$2,450.29
0%
11.8%US$3,210.00US$1,910.00n/a28
Jan ’24n/a
US$2,364.19
0%
12.3%US$3,210.00US$1,890.00n/a28
Dec ’23US$2,210.00
US$2,331.69
+5.5%
10.5%US$3,050.00US$1,890.00n/a28
Nov ’23US$2,210.00
US$2,331.30
+5.5%
10.3%US$2,900.00US$1,890.00n/a28
Oct ’23US$2,210.00
US$2,449.71
+10.8%
11.8%US$3,210.00US$1,890.00n/a29
Sep ’23US$2,210.00
US$2,440.98
+10.5%
12.1%US$3,210.00US$1,890.00n/a30
Aug ’23US$2,210.00
US$2,548.33
+15.3%
11.3%US$3,210.00US$1,890.00n/a30
Jul ’23US$2,210.00
US$2,662.17
+20.5%
12.2%US$3,210.00US$1,890.00n/a30
Jun ’23US$2,210.00
US$2,763.50
+25.0%
10.6%US$3,340.00US$1,890.00n/a30

Analyst Forecast: Target price is less than 20% higher than the current share price.


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