AFC Ajax Valuation

Is AJAX undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AJAX when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: Insufficient data to calculate AJAX's fair value for valuation analysis.

Significantly Below Fair Value: Insufficient data to calculate AJAX's fair value for valuation analysis.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AJAX?

Key metric: As AJAX is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for AJAX. This is calculated by dividing AJAX's market cap by their current revenue.
What is AJAX's PS Ratio?
PS Ratio	1.2x
Sales	€152.00m
Market Cap	€185.17m

AJAX key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue	1.6x
Enterprise Value/EBITDA	4.9x
PEG Ratio	n/a

Price to Sales Ratio vs Peers

How does AJAX's PS Ratio compare to its peers?

The above table shows the PS ratio for AJAX vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
Company	Forward PS	Estimated Growth	Market Cap
Peer Average	1.4x
BNJ Banijay Group	0.8x	8.4%	€3.6b
AZRN Azerion Group	0.3x	7.7%	€144.7m
UMG Universal Music Group	3.6x	6.1%	€41.3b
BRILL Koninklijke Brill	1x	n/a	€51.4m
AJAX AFC Ajax	1.2x	9.2%	€185.2m

Price-To-Sales vs Peers: AJAX is good value based on its Price-To-Sales Ratio (1.2x) compared to the peer average (1.4x).

Price to Sales Ratio vs Industry

How does AJAX's PS Ratio compare vs other companies in the European Entertainment Industry?

35 Companies	Price / Sales	Estimated Growth	Market Cap

35 Companies		Estimated Growth	Market Cap

No more companies

Price-To-Sales vs Industry: AJAX is good value based on its Price-To-Sales Ratio (1.2x) compared to the European Entertainment industry average (1.4x).

Price to Sales Ratio vs Fair Ratio

What is AJAX's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AJAX PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio	1.2x
Fair PS Ratio	0.2x

Price-To-Sales vs Fair Ratio: AJAX is expensive based on its Price-To-Sales Ratio (1.2x) compared to the estimated Fair Price-To-Sales Ratio (0.2x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

Analyst Forecast: Insufficient data to show price forecast.