New Risk • Jul 04
New major risk - Financial position The company's debt is not well covered by operating cash flow. Operating cash flow to total debt ratio: 0.2% This is considered a major risk. If the company's operating cash flows are too small relative to the size of their debt, it increases their balance sheet risk. The company has less cash from operations to cover its expenses from servicing large debt and it increases the risk of liquidity issues. It also extends the time it would take for the company to pay back the debt in full, meaning it may not be able to easily pay it all off in a distress scenario. Currently, the following risks have been identified for the company: Major Risk Debt is not well covered by operating cash flow (0.2% operating cash flow to total debt). Minor Risks Large one-off items impacting financial results. Shareholders have been diluted in the past year (29% increase in shares outstanding). Market cap is less than US$100m (JP¥1.87b market cap, or US$11.6m). Announcement • Jun 26
Lovable Marketing Group,inc. to Report Q1, 2027 Results on Aug 14, 2026 Lovable Marketing Group,inc. announced that they will report Q1, 2027 results on Aug 14, 2026 Announcement • May 15
Lovable Marketing Group,inc., Annual General Meeting, Jun 29, 2026 Lovable Marketing Group,inc., Annual General Meeting, Jun 29, 2026. Announcement • May 10
Lovable Marketing Group,inc. to Report Fiscal Year 2026 Results on May 15, 2026 Lovable Marketing Group,inc. announced that they will report fiscal year 2026 results on May 15, 2026 Announcement • Mar 20
Lovable Marketing Group,inc. (TSE:9254) completed the acquisition of SNS Marketing Support Business from Ricecurry Plus, Inc. Lovable Marketing Group,inc. (TSE:9254) entered into a stock transfer agreement to acquire SNS Marketing Support Business from Ricecurry Plus, Inc for ¥700 million on February 18, 2026. A cash consideration of ¥700 million will be paid by Lovable Marketing Group,inc. The SNS Marketing Support Business of Ricecurry Plus, Inc would be known as Ricecurry LS Inc.
For the period ending March 31, 2025, SNS Marketing Support Business reported total revenue of ¥643 million and EBIT of ¥273 million.
The expected completion of the transaction is in March, 2026.
Lovable Marketing Group,inc. (TSE:9254) completed the acquisition of SNS Marketing Support Business from Ricecurry Plus, Inc on March 19, 2026. Reported Earnings • Mar 14
First quarter 2026 earnings released: EPS: JP¥5.77 (vs JP¥6.45 in 1Q 2025) First quarter 2026 results: EPS: JP¥5.77. Revenue: JP¥688.0m (up 11% from 1Q 2025). Net income: JP¥9.00m (up 13% from 1Q 2025). Profit margin: 1.3% (in line with 1Q 2025). New Risk • Jan 25
New major risk - Shareholder dilution The company's shareholders have been substantially diluted in the past year. Increase in shares outstanding: 31% This is considered a major risk. Shareholder dilution occurs when there is an increase in the number of shares on issue that is not proportionally distributed between all shareholders. Often due to the company raising equity capital or some options being converted into stock. All else being equal, if there are more shares outstanding then each existing share will be entitled to a lower proportion of the company's total earnings, thus reducing earnings per share (EPS). While dilution might not always result in lower EPS (like if the company is using the capital to fund an EPS accretive acquisition) in a lot cases it does, along with lower dividends per share and less voting power at shareholder meetings. Currently, the following risks have been identified for the company: Major Risks High level of non-cash earnings (33% accrual ratio). Shareholders have been substantially diluted in the past year (31% increase in shares outstanding). Minor Risks Share price has been volatile over the past 3 months (6.7% average weekly change). Market cap is less than US$100m (JP¥1.88b market cap, or US$12.1m). Reported Earnings • Dec 16
Full year 2025 earnings released: EPS: JP¥107 (vs JP¥52.34 in FY 2024) Full year 2025 results: EPS: JP¥107 (up from JP¥52.34 in FY 2024). Revenue: JP¥2.63b (up 22% from FY 2024). Net income: JP¥133.0m (up 85% from FY 2024). Profit margin: 5.1% (up from 3.3% in FY 2024). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 45% per year but the company’s share price has fallen by 1% per year, which means it is significantly lagging earnings. New Risk • Dec 15
New major risk - Share price stability The company's share price has been highly volatile over the past 3 months. It is more volatile than 90% of Japanese stocks, typically moving 8.1% a week. This is considered a major risk. Share price volatility increases the risk of potential losses in the short-term as the stock tends to have larger drops in price more frequently than other stocks. It may also indicate the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. Currently, the following risks have been identified for the company: Major Risks Debt is not well covered by operating cash flow (currently running at an operating cash loss). Share price has been highly volatile over the past 3 months (8.1% average weekly change). Minor Risk Market cap is less than US$100m (JP¥1.56b market cap, or US$10.0m). Announcement • Dec 12
Lovable Marketing Group,inc., Annual General Meeting, Jan 29, 2026 Lovable Marketing Group,inc., Annual General Meeting, Jan 29, 2026. Board Change • Dec 11
Less than half of directors are independent Following the recent departure of a director, there is only 1 independent director on the board. The company's board is composed of: 1 independent director. 3 non-independent directors. Independent Outside Director Taro Ugawa was the last independent director to join the board, commencing their role in 2014. The company's minority of independent directors is a risk according to the Simply Wall St Risk Model. New Risk • Nov 18
New major risk - Market cap size The company's market capitalization is less than US$10m. Market cap: JP¥1.54b (US$9.91m) This is considered a major risk. Companies with a small market capitalization are most likely businesses that have not yet released a product to market or are simply a very small company without a wide reach. Either way, risk is elevated with these companies because there is a chance the product may not come to fruition or the company's addressable market or demand may not be as large as expected. In addition, if the company's size is the main factor, it is less likely to have many investors and analysts following it and scrutinizing its performance and outlook. Currently, the following risks have been identified for the company: Major Risks Debt is not well covered by operating cash flow (currently running at an operating cash loss). Market cap is less than US$10m (JP¥1.54b market cap, or US$9.91m). Minor Risk Share price has been volatile over the past 3 months (7.8% average weekly change). Announcement • Nov 12
Lovable Marketing Group,inc. announced that it has received ¥493.56 million in funding from Ai Fusion Capital Group Corp. On November 12, 2025, Lovable Marketing Group,inc. closed the transaction. Valuation Update With 7 Day Price Move • Nov 05
Investor sentiment deteriorates as stock falls 17% After last week's 17% share price decline to JP¥1,292, the stock trades at a trailing P/E ratio of 12.7x. Average trailing P/E is 17x in the Media industry in Japan. Total loss to shareholders of 15% over the past three years. Announcement • Oct 24
Lovable Marketing Group,inc. announced that it expects to receive ¥493.56 million in funding from Ai Fusion Capital Group Corp. Lovable Marketing Group, Inc. announced a private placement to issue 360,000 shares of our common stock at an issue price of ¥1,371 per share for gross proceeds of ¥493,560,000 on October 23, 2025. The transaction will include participation from returning investor AI Fusion Capital Group Corp. The transaction has been approved by shareholders, expected to close on November 12, 2025, Estimated Issuance Expenses ¥1,000,000 and Estimated Net Proceeds ¥492,560,000. Announcement • Oct 02
Lovable Marketing Group,inc. to Report Fiscal Year 2025 Results on Dec 15, 2025 Lovable Marketing Group,inc. announced that they will report fiscal year 2025 results on Dec 15, 2025 Reported Earnings • Sep 15
Third quarter 2025 earnings released: EPS: JP¥65.29 (vs JP¥6.95 loss in 3Q 2024) Third quarter 2025 results: EPS: JP¥65.29 (up from JP¥6.95 loss in 3Q 2024). Revenue: JP¥615.0m (up 7.3% from 3Q 2024). Net income: JP¥81.0m (up JP¥90.0m from 3Q 2024). Profit margin: 13% (up from net loss in 3Q 2024). The move to profitability was primarily driven by lower expenses. Over the last 3 years on average, earnings per share has increased by 53% per year but the company’s share price has only increased by 6% per year, which means it is significantly lagging earnings growth. New Risk • Jun 21
New major risk - Financial position The company's debt is not well covered by operating cash flow. Currently running at an operating cash loss. This is considered a major risk. If the company's operating cash flows are too small relative to the size of their debt, it increases their balance sheet risk. The company has less cash from operations to cover its expenses from servicing large debt and it increases the risk of liquidity issues. It also extends the time it would take for the company to pay back the debt in full, meaning it may not be able to easily pay it all off in a distress scenario. Currently, the following risks have been identified for the company: Major Risk Debt is not well covered by operating cash flow (currently running at an operating cash loss). Minor Risks Share price has been volatile over the past 3 months (7.3% average weekly change). Profit margins are more than 30% lower than last year (1.9% net profit margin). Market cap is less than US$100m (JP¥1.78b market cap, or US$12.2m). Reported Earnings • Jun 16
Second quarter 2025 earnings released Second quarter 2025 results: EPS: JP¥37.08. Net income: JP¥46.0m (up JP¥46.0m from 2Q 2024). Over the last 3 years on average, earnings per share has increased by 10% per year but the company’s share price has only increased by 2% per year, which means it is significantly lagging earnings growth. New Risk • May 18
New minor risk - Share price stability The company's share price has been volatile over the past 3 months. It is more volatile than 75% of Japanese stocks, typically moving 7.3% a week. This is considered a minor risk. Share price volatility indicates the stock is highly sensitive to market conditions or economic conditions rather than being sensitive to its own business performance, which may also be inconsistent. It also increases the risk of potential losses in the short term as the stock tends to have larger drops in price more frequently than other stocks. Currently, the following risks have been identified for the company: Minor Risks High level of debt (82% net debt to equity). Share price has been volatile over the past 3 months (7.3% average weekly change). Market cap is less than US$100m (JP¥1.77b market cap, or US$12.1m). Valuation Update With 7 Day Price Move • Apr 07
Investor sentiment deteriorates as stock falls 16% After last week's 16% share price decline to JP¥1,095, the stock trades at a trailing P/E ratio of 23.4x. Average trailing P/E is 16x in the Media industry in Japan. Total loss to shareholders of 27% over the past three years. Announcement • Apr 02
Lovable Marketing Group,inc. (TSE:9254) completed the acquisition of Inbound media business of Talon Travel from Talon Travel co., ltd. Lovable Marketing Group,inc. (TSE:9254) agreed to acquire Inbound media business of Talon Travel from Talon Travel co.,ltd. for THB 15.7 million on February 3, 2025. A cash consideration of THB 15.66 million will be paid by Lovable Marketing Group,inc. As part of consideration, THB 15.66 million is paid towards assets of Inbound media business of Talon Travel.
The expected completion of the transaction is March 2025.
Lovable Marketing Group,inc. (TSE:9254) completed the acquisition of Inbound media business of Talon Travel from Talon Travel co., ltd. on March 31, 2025. On completion, Lovable Marketing Group Inc. have established the new subsidiary "Inbound Buzz Inc." and completed the transfer of TALON TRAVEL CO., LTD.'s inbound media business to the new company. New Risk • Mar 15
New minor risk - Financial position The company has a high level of debt. Net debt to equity ratio: 82% This is considered a minor risk. Having a high level of debt increases the company's balance sheet risk. The company has a higher interest repayment burden, leading to the need to allocate a greater amount of its earnings towards servicing the debt, potentially limiting growth options or shareholder distributions. It can also increase the risk of bankruptcy if business conditions deteriorate enough that the company can no longer meet its debt obligations. Currently, the following risks have been identified for the company: Minor Risks High level of debt (82% net debt to equity). Market cap is less than US$100m (JP¥1.72b market cap, or US$11.6m). Reported Earnings • Mar 15
First quarter 2025 earnings released First quarter 2025 results: EPS: JP¥6.45. Net income: JP¥8.00m (up JP¥8.00m from 1Q 2024). Over the last 3 years on average, earnings per share has increased by 14% per year but the company’s share price has fallen by 3% per year, which means it is significantly lagging earnings. Announcement • Jan 28
Lovable Marketing Group,inc. to Report Q3, 2025 Results on Sep 12, 2025 Lovable Marketing Group,inc. announced that they will report Q3, 2025 results on Sep 12, 2025 Reported Earnings • Dec 15
Full year 2024 earnings released: EPS: JP¥52.34 (vs JP¥43.21 in FY 2023) Full year 2024 results: EPS: JP¥52.34 (up from JP¥43.21 in FY 2023). Revenue: JP¥2.16b (up 21% from FY 2023). Net income: JP¥72.0m (up 16% from FY 2023). Profit margin: 3.3% (down from 3.5% in FY 2023). The decrease in margin was driven by higher expenses. Announcement • Dec 13
Lovable Marketing Group,inc., Annual General Meeting, Jan 30, 2025 Lovable Marketing Group,inc., Annual General Meeting, Jan 30, 2025. Board Change • Oct 26
Insufficient new directors No new directors have joined the board in the last 3 years. The company's board is composed of: No new directors. 2 experienced directors. 4 highly experienced directors. Outside Full-Time Audit & Supervisory Board Member Eiichi Sasyama was the last director to join the board, commencing their role in 2020. The following issues are considered to be risks according to the Simply Wall St Risk Model: Insufficient board refreshment. Announcement • Oct 02
Lovable Marketing Group,inc. to Report Fiscal Year 2024 Results on Dec 13, 2024 Lovable Marketing Group,inc. announced that they will report fiscal year 2024 results on Dec 13, 2024 Announcement • Sep 13
Lovable Marketing Group,inc. (TSE:9254) announces an Equity Buyback for 140,000 shares, representing 10.26% for ¥233.52 million. Lovable Marketing Group,inc. (TSE:9254) announces a share repurchase program. Under the program, the company will repurchase up to 140,000 shares, representing 10.26% of its issued share capital (excluding treasury stock), for a total purchase price of ¥233.52 million. The shares will be repurchased at a price of ¥1,668 per share. The purpose of the program is to improve capital efficiency and to prepare for a flexible capital strategy in the future. As of July 31, 2024, the company has 1,364,275 issued shares (excluding treasury stock) and 82,500 treasury shares. New Risk • Aug 13
New minor risk - Financial data availability The company's latest financial reports are more than 6 months old. Last reported fiscal period ended October 2023. This is considered a minor risk. If the company has not reported its earnings on time, it may have been delayed due to audit problems or it may be finding it difficult to reconcile its accounts. Currently, the following risks have been identified for the company: Minor Risks Latest financial reports are more than 6 months old (reported October 2023 fiscal period end). Market cap is less than US$100m (JP¥2.23b market cap, or US$15.1m). Announcement • Aug 06
Lovable Marketing Group,inc. (TSE:9254) agreed to acquire UNIONNET Inc. for approximately ¥130 million. Lovable Marketing Group,inc. (TSE:9254) agreed to acquire UNIONNET Inc. for approximately ¥130 million on August 5, 2024. A cash consideration of ¥125 million will be paid by Lovable Marketing Group,inc. As part of consideration, ¥125 million is paid towards common equity of UNIONNET Inc. As of May 31, 2024, UNIONNET Inc. generated total assets of ¥376 million, net assets of ¥131 million, sales ¥628 million, operating profit of ¥97 million and net income of 68 million. Valuation Update With 7 Day Price Move • Aug 05
Investor sentiment deteriorates as stock falls 18% After last week's 18% share price decline to JP¥1,340, the stock trades at a trailing P/E ratio of 31.3x. Average trailing P/E is 16x in the Media industry in Japan. Total loss to shareholders of 13% over the past year. Announcement • Jul 27
Lovable Marketing Group,inc. to Report Q3, 2024 Results on Sep 13, 2024 Lovable Marketing Group,inc. announced that they will report Q3, 2024 results on Sep 13, 2024 Announcement • Apr 06
Lovable Marketing Group,inc. to Report Q2, 2024 Results on Jun 14, 2024 Lovable Marketing Group,inc. announced that they will report Q2, 2024 results on Jun 14, 2024 Announcement • Jan 27
Lovable Marketing Group,inc. to Report Q1, 2024 Results on Mar 13, 2024 Lovable Marketing Group,inc. announced that they will report Q1, 2024 results on Mar 13, 2024 Announcement • Dec 15
Lovable Marketing Group,inc., Annual General Meeting, Jan 26, 2024 Lovable Marketing Group,inc., Annual General Meeting, Jan 26, 2024. Announcement • Oct 28
Lovable Marketing Group,inc. to Report Fiscal Year 2023 Results on Dec 14, 2023 Lovable Marketing Group,inc. announced that they will report fiscal year 2023 results on Dec 14, 2023 New Risk • Aug 17
New major risk - Revenue and earnings growth Earnings have declined by 15% per year over the past 5 years. This is considered a major risk. Ultimately, shareholders want to see a good return on their investment and that generally comes from sharing in the company's profits. If profits are declining over an extended period, then in most cases the share price will decline over time unless the company can turn around its fortunes. A trend of falling earnings can be very difficult to turn around. If the company is well already established it may also be a sign the company has matured and is in decline. In addition, if the company pays dividends it will also likely need to reduce or cut them, striking a dual blow to total shareholder returns. Currently, the following risks have been identified for the company: Major Risks Share price has been highly volatile over the past 3 months (14% average weekly change). Earnings have declined by 15% per year over the past 5 years. Minor Risks Profit margins are more than 30% lower than last year (1.8% net profit margin). Shareholders have been diluted in the past year (3.2% increase in shares outstanding). Market cap is less than US$100m (JP¥2.15b market cap, or US$14.7m). Reported Earnings • Aug 16
First quarter 2024 earnings released: JP¥13.82 loss per share (vs JP¥4.99 loss in 1Q 2023) First quarter 2024 results: JP¥13.82 loss per share (further deteriorated from JP¥4.99 loss in 1Q 2023). Revenue: JP¥406.0m (up 15% from 1Q 2023). Net loss: JP¥20.0m (loss widened 186% from 1Q 2023). Valuation Update With 7 Day Price Move • Aug 08
Investor sentiment deteriorates as stock falls 24% After last week's 24% share price decline to JP¥1,501, the stock trades at a trailing P/E ratio of 49.4x. Average trailing P/E is 15x in the Media industry in Japan. Negligible returns to shareholders over past year. Valuation Update With 7 Day Price Move • Jul 10
Investor sentiment improves as stock rises 15% After last week's 15% share price gain to JP¥1,658, the stock trades at a trailing P/E ratio of 54.5x. Average trailing P/E is 15x in the Media industry in Japan. Total returns to shareholders of 15% over the past year. Buying Opportunity • Mar 27
Now 31% undervalued Over the last 90 days, the stock is up 37%. The fair value is estimated to be JP¥2,762, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has grown by 13% over the last 3 years. Earnings per share has declined by 29%. Reported Earnings • Feb 12
Third quarter 2023 earnings released: EPS: JP¥8.51 (vs JP¥13.60 in 3Q 2022) Third quarter 2023 results: EPS: JP¥8.51 (down from JP¥13.60 in 3Q 2022). Revenue: JP¥448.0m (up 12% from 3Q 2022). Net income: JP¥12.0m (down 37% from 3Q 2022). Profit margin: 2.7% (down from 4.8% in 3Q 2022). The decrease in margin was driven by higher expenses. Announcement • Dec 28
Lovable Marketing Group,inc. to Report Q3, 2023 Results on Feb 10, 2023 Lovable Marketing Group,inc. announced that they will report Q3, 2023 results on Feb 10, 2023 Reported Earnings • Nov 16
Second quarter 2023 earnings released: JP¥4.27 loss per share (vs JP¥13.60 profit in 2Q 2022) Second quarter 2023 results: JP¥4.27 loss per share (down from JP¥13.60 profit in 2Q 2022). Revenue: JP¥386.0m (down 3.5% from 2Q 2022). Net loss: JP¥6.00m (down 132% from profit in 2Q 2022). Reported Earnings • Nov 13
Second quarter 2023 earnings released: JP¥4.27 loss per share (vs JP¥13.60 profit in 2Q 2022) Second quarter 2023 results: JP¥4.27 loss per share (down from JP¥13.60 profit in 2Q 2022). Revenue: JP¥386.0m (down 3.5% from 2Q 2022). Net loss: JP¥6.00m (down 132% from profit in 2Q 2022). Valuation Update With 7 Day Price Move • Oct 26
Investor sentiment deteriorated over the past week After last week's 15% share price decline to JP¥1,575, the stock trades at a trailing P/E ratio of 55.3x. Average trailing P/E is 14x in the Media industry in Japan. Valuation Update With 7 Day Price Move • Sep 27
Investor sentiment improved over the past week After last week's 18% share price gain to JP¥1,470, the stock trades at a trailing P/E ratio of 51.7x. Average trailing P/E is 14x in the Media industry in Japan. Announcement • Aug 31
Lovable Marketing Group,inc. to Report Q2, 2023 Results on Nov 11, 2022 Lovable Marketing Group,inc. announced that they will report Q2, 2023 results on Nov 11, 2022 Reported Earnings • Aug 15
First quarter 2023 earnings released First quarter 2023 results: JP¥4.99 loss per share. Net loss: JP¥7.00m (flat on 1Q 2022). Announcement • Jun 29
Lovable Marketing Group,inc. to Report Q1, 2023 Results on Aug 10, 2022 Lovable Marketing Group,inc. announced that they will report Q1, 2023 results on Aug 10, 2022 Valuation Update With 7 Day Price Move • Jun 17
Investor sentiment deteriorated over the past week After last week's 16% share price decline to JP¥1,280, the stock trades at a trailing P/E ratio of 19.7x. Average trailing P/E is 13x in the Media industry in Japan. Valuation Update With 7 Day Price Move • May 20
Investor sentiment improved over the past week After last week's 16% share price gain to JP¥1,609, the stock trades at a trailing P/E ratio of 24.8x. Average trailing P/E is 13x in the Media industry in Japan. Reported Earnings • May 16
Full year 2022 earnings released: EPS: JP¥73.25 (vs JP¥27.94 loss in FY 2021) Full year 2022 results: EPS: JP¥73.25 (up from JP¥27.94 loss in FY 2021). Revenue: JP¥1.39b (up 44% from FY 2021). Net income: JP¥91.0m (up JP¥124.0m from FY 2021). Profit margin: 6.6% (up from net loss in FY 2021). The move to profitability was driven by higher revenue. Announcement • May 14
Lovable Marketing Group,inc., Annual General Meeting, Jun 29, 2022 Lovable Marketing Group,inc., Annual General Meeting, Jun 29, 2022. Announcement • Apr 08
Lovable Marketing Group,inc. to Report Fiscal Year 2022 Results on May 12, 2022 Lovable Marketing Group,inc. announced that they will report fiscal year 2022 results on May 12, 2022 Announcement • Dec 22
Lovable Marketing Group,inc. has completed an IPO in the amount of ¥431.55 million. Lovable Marketing Group,inc. has completed an IPO in the amount of ¥431.55 million.
Security Name: Common Stock
Security Type: Common Stock
Securities Offered: 342,500
Price\Range: ¥1260
Discount Per Security: ¥100.8 
