Stock Analysis

H2O Retailing Corporation's (TSE:8242) Intrinsic Value Is Potentially 74% Above Its Share Price

TSE:8242
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Key Insights

  • The projected fair value for H2O Retailing is JP¥3,248 based on 2 Stage Free Cash Flow to Equity
  • H2O Retailing's JP¥1,870 share price signals that it might be 42% undervalued
  • Peers of H2O Retailing are currently trading on average at a 196% premium

Today we'll do a simple run through of a valuation method used to estimate the attractiveness of H2O Retailing Corporation (TSE:8242) as an investment opportunity by projecting its future cash flows and then discounting them to today's value. The Discounted Cash Flow (DCF) model is the tool we will apply to do this. Before you think you won't be able to understand it, just read on! It's actually much less complex than you'd imagine.

Remember though, that there are many ways to estimate a company's value, and a DCF is just one method. Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model.

Crunching The Numbers

We're using the 2-stage growth model, which simply means we take in account two stages of company's growth. In the initial period the company may have a higher growth rate and the second stage is usually assumed to have a stable growth rate. In the first stage we need to estimate the cash flows to the business over the next ten years. Where possible we use analyst estimates, but when these aren't available we extrapolate the previous free cash flow (FCF) from the last estimate or reported value. We assume companies with shrinking free cash flow will slow their rate of shrinkage, and that companies with growing free cash flow will see their growth rate slow, over this period. We do this to reflect that growth tends to slow more in the early years than it does in later years.

A DCF is all about the idea that a dollar in the future is less valuable than a dollar today, so we discount the value of these future cash flows to their estimated value in today's dollars:

10-year free cash flow (FCF) estimate

2025202620272028202920302031203220332034
Levered FCF (¥, Millions) JP¥10.5bJP¥10.9bJP¥11.2bJP¥22.9bJP¥23.4bJP¥23.7bJP¥24.0bJP¥24.2bJP¥24.4bJP¥24.6b
Growth Rate Estimate SourceAnalyst x1Est @ 3.62%Est @ 2.67%Analyst x1Est @ 2.00%Est @ 1.54%Est @ 1.21%Est @ 0.98%Est @ 0.82%Est @ 0.71%
Present Value (¥, Millions) Discounted @ 6.0% JP¥9.9kJP¥9.7kJP¥9.4kJP¥18.1kJP¥17.4kJP¥16.7kJP¥16.0kJP¥15.2kJP¥14.5kJP¥13.7k

("Est" = FCF growth rate estimated by Simply Wall St)
Present Value of 10-year Cash Flow (PVCF) = JP¥141b

After calculating the present value of future cash flows in the initial 10-year period, we need to calculate the Terminal Value, which accounts for all future cash flows beyond the first stage. For a number of reasons a very conservative growth rate is used that cannot exceed that of a country's GDP growth. In this case we have used the 5-year average of the 10-year government bond yield (0.4%) to estimate future growth. In the same way as with the 10-year 'growth' period, we discount future cash flows to today's value, using a cost of equity of 6.0%.

Terminal Value (TV)= FCF2034 × (1 + g) ÷ (r – g) = JP¥25b× (1 + 0.4%) ÷ (6.0%– 0.4%) = JP¥445b

Present Value of Terminal Value (PVTV)= TV / (1 + r)10= JP¥445b÷ ( 1 + 6.0%)10= JP¥248b

The total value, or equity value, is then the sum of the present value of the future cash flows, which in this case is JP¥389b. In the final step we divide the equity value by the number of shares outstanding. Relative to the current share price of JP¥1.9k, the company appears quite good value at a 42% discount to where the stock price trades currently. Remember though, that this is just an approximate valuation, and like any complex formula - garbage in, garbage out.

dcf
TSE:8242 Discounted Cash Flow June 24th 2025

The Assumptions

Now the most important inputs to a discounted cash flow are the discount rate, and of course, the actual cash flows. Part of investing is coming up with your own evaluation of a company's future performance, so try the calculation yourself and check your own assumptions. The DCF also does not consider the possible cyclicality of an industry, or a company's future capital requirements, so it does not give a full picture of a company's potential performance. Given that we are looking at H2O Retailing as potential shareholders, the cost of equity is used as the discount rate, rather than the cost of capital (or weighted average cost of capital, WACC) which accounts for debt. In this calculation we've used 6.0%, which is based on a levered beta of 1.054. Beta is a measure of a stock's volatility, compared to the market as a whole. We get our beta from the industry average beta of globally comparable companies, with an imposed limit between 0.8 and 2.0, which is a reasonable range for a stable business.

Check out our latest analysis for H2O Retailing

SWOT Analysis for H2O Retailing

Strength
  • Earnings growth over the past year exceeded the industry.
  • Debt is not viewed as a risk.
  • Dividends are covered by earnings and cash flows.
Weakness
  • Earnings growth over the past year is below its 5-year average.
  • Dividend is low compared to the top 25% of dividend payers in the Consumer Retailing market.
  • Shareholders have been diluted in the past year.
Opportunity
  • Good value based on P/E ratio and estimated fair value.
Threat
  • No apparent threats visible for 8242.

Looking Ahead:

Valuation is only one side of the coin in terms of building your investment thesis, and it ideally won't be the sole piece of analysis you scrutinize for a company. The DCF model is not a perfect stock valuation tool. Instead the best use for a DCF model is to test certain assumptions and theories to see if they would lead to the company being undervalued or overvalued. If a company grows at a different rate, or if its cost of equity or risk free rate changes sharply, the output can look very different. Why is the intrinsic value higher than the current share price? For H2O Retailing, we've compiled three important aspects you should further research:

  1. Risks: Take risks, for example - H2O Retailing has 4 warning signs (and 1 which can't be ignored) we think you should know about.
  2. Future Earnings: How does 8242's growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
  3. Other Solid Businesses: Low debt, high returns on equity and good past performance are fundamental to a strong business. Why not explore our interactive list of stocks with solid business fundamentals to see if there are other companies you may not have considered!

PS. Simply Wall St updates its DCF calculation for every Japanese stock every day, so if you want to find the intrinsic value of any other stock just search here.

Valuation is complex, but we're here to simplify it.

Discover if H2O Retailing might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.