HubSpot, Inc.

BIT:1HUBS Stock Report

Market Cap: €14.3b

HubSpot Valuation

Is 1HUBS undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 1HUBS when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 1HUBS (€275.6) is trading below our estimate of future cash flow value (€439.69)

Significantly Below Future Cash Flow Value: 1HUBS is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1HUBS?

Key metric: As 1HUBS is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 1HUBS. This is calculated by dividing 1HUBS's market cap by their current revenue.
What is 1HUBS's PS Ratio?
PS Ratio5.6x
SalesUS$2.99b
Market CapUS$16.74b

Price to Sales Ratio vs Peers

How does 1HUBS's PS Ratio compare to its peers?

The above table shows the PS ratio for 1HUBS vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average3x
TXT TXT e-solutions
1x10.60%€367.6m
SYS SYS-DAT
2.4x9.59%€202.7m
EXAI Expert.ai
5.8x18.08%€199.0m
AIW Almawave
2.8x17.33%€128.6m
1HUBS HubSpot
5.6x13.33%€16.7b

Price-To-Sales vs Peers: 1HUBS is expensive based on its Price-To-Sales Ratio (5.6x) compared to the peer average (3x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does 1HUBS's PS Ratio compare vs other companies in the IT Software Industry?

1 CompanyPrice / SalesEstimated GrowthMarket Cap
S3D Solid World Group
0.3x9.85%US$18.65m
No more companies available in this PS range
1HUBS 5.6xIndustry Avg. 2.4xNo. of Companies5PS0246810+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 1HUBS is expensive based on its Price-To-Sales Ratio (5.6x) compared to the European Software industry average (2.4x).

Price to Sales Ratio vs Fair Ratio

What is 1HUBS's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1HUBS PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio5.6x
Fair PS Ratio18.6x

Price-To-Sales vs Fair Ratio: 1HUBS is good value based on its Price-To-Sales Ratio (5.6x) compared to the estimated Fair Price-To-Sales Ratio (18.6x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1HUBS forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€275.60
€480.01
+74.17%
15.10%€681.60€326.69n/a34
Jan ’27€344.70
€493.08
+43.05%
12.71%€680.64€382.86n/a33
Dec ’26€320.40
€508.42
+58.68%
12.79%€694.72€390.78n/a32
Nov ’26€418.20
€595.63
+42.43%
10.38%€780.75€477.13n/a33
Oct ’26€380.60
€587.50
+54.36%
9.80%€766.98€491.72n/a33
Sep ’26€411.90
€594.44
+44.32%
10.72%€777.96€504.29n/a33
Aug ’26€433.60
€637.72
+47.08%
9.87%€787.70€523.93n/a33
Jul ’26€466.90
€634.84
+35.97%
8.69%€771.86€513.40n/a34
Jun ’26€508.60
€666.76
+31.10%
8.03%€800.53€567.41n/a34
May ’26€530.00
€677.28
+27.79%
13.41%€867.99€473.85n/a34
Apr ’26n/a
€789.29
0%
9.81%€908.36€596.11n/a33
Mar ’26n/a
€835.93
0%
8.70%€940.11€616.95n/a29
Feb ’26n/a
€728.88
0%
9.85%€845.68€610.24n/a27
Jan ’26n/a
€704.86
0%
9.72%€846.03€610.49€344.7027
Dec ’25n/a
€664.46
0%
6.89%€736.48€545.33€320.4027
Nov ’25n/a
€570.38
0%
8.16%€672.18€460.40€418.2027
Oct ’25n/a
€551.69
0%
8.38%€654.01€447.95€380.6027
Sep ’25n/a
€559.02
0%
8.44%€663.86€454.70€411.9027
Aug ’25n/a
€593.07
0%
9.90%€675.25€425.50€433.6028
Jul ’25n/a
€625.73
0%
8.49%€716.68€485.89€466.9028
Jun ’25n/a
€617.16
0%
8.27%€704.87€477.88€508.6029
May ’25n/a
€652.52
0%
8.39%€746.16€485.00€530.0030
Apr ’25n/a
€631.74
0%
8.10%€732.48€476.11n/a29
Mar ’25n/a
€639.93
0%
7.15%€739.28€547.99n/a29
Feb ’25n/a
€551.15
0%
9.06%€644.00€464.60n/a28
Jan ’25n/a
€522.83
0%
9.02%€601.45€430.26n/a29
€485.98
Fair Value
43.3% undervalued intrinsic discount
34
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/23 18:32
End of Day Share Price 2026/01/23 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

HubSpot, Inc. is covered by 53 analysts. 35 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Raimo LenschowBarclays
Ryan MacWilliamsBarclays
Mark MoerdlerBernstein