eBay Inc.

BIT:1EBAY Stock Report

Market Cap: €33.1b

eBay Valuation

Is 1EBAY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

4/6

Valuation Score 4/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of 1EBAY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: 1EBAY (€72.27) is trading below our estimate of future cash flow value (€99.53)

Significantly Below Future Cash Flow Value: 1EBAY is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1EBAY?

Key metric: As 1EBAY is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for 1EBAY. This is calculated by dividing 1EBAY's market cap by their current earnings.
What is 1EBAY's PE Ratio?
PE Ratio18.2x
EarningsUS$2.15b
Market CapUS$39.12b

Price to Earnings Ratio vs Peers

How does 1EBAY's PE Ratio compare to its peers?

The above table shows the PE ratio for 1EBAY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average22.5x
JD JD.com
8.6x9.57%US$39.8b
DOL Dollarama
40.1x9.36%CA$52.4b
NPN Naspers
8x-0.012%R736.3b
WES Wesfarmers
33.5x5.82%AU$96.5b
1EBAY eBay
18.2x5.14%€39.1b

Price-To-Earnings vs Peers: 1EBAY is good value based on its Price-To-Earnings Ratio (18.2x) compared to the peer average (22.4x).

Historical Price to Earnings Ratio

Historical Price to Earnings Ratio compares a stock's price to its earnings over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Earnings Ratio vs Industry

How does 1EBAY's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

5 CompaniesPrice / EarningsEstimated GrowthMarket Cap
1EBAY 18.2xIndustry Avg. 20.0xNo. of Companies19PE01632486480+
5 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: 1EBAY is good value based on its Price-To-Earnings Ratio (18.2x) compared to the Global Multiline Retail industry average (20x).

Price to Earnings Ratio vs Fair Ratio

What is 1EBAY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1EBAY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio18.2x
Fair PE Ratio14.3x

Price-To-Earnings vs Fair Ratio: 1EBAY is expensive based on its Price-To-Earnings Ratio (18.2x) compared to the estimated Fair Price-To-Earnings Ratio (14.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1EBAY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€72.27
€79.30
+9.73%
13.22%€96.27€51.90n/a30
Feb ’27€77.95
€79.30
+1.73%
13.22%€96.27€51.90n/a30
Jan ’27€73.93
€80.26
+8.56%
12.80%€98.22€52.95n/a30
Dec ’26€70.73
€81.27
+14.90%
12.80%€99.46€53.62n/a30
Nov ’26€71.01
€82.38
+16.02%
12.66%€99.76€54.65n/a29
Oct ’26€77.23
€75.40
-2.37%
11.88%€86.98€51.16n/a28
Sep ’26€77.34
€75.66
-2.18%
11.96%€87.62€51.54n/a27
Aug ’26€77.78
€71.58
-7.97%
17.90%€88.09€43.18n/a27
Jul ’26€64.77
€57.17
-11.73%
12.74%€67.07€42.45n/a28
Jun ’26€64.35
€59.94
-6.86%
13.00%€70.65€44.72n/a28
May ’26€58.99
€59.09
+0.17%
13.08%€69.97€44.29n/a28
Apr ’26€62.82
€60.41
-3.84%
11.80%€74.15€45.42n/a29
Mar ’26€61.04
€62.85
+2.96%
11.51%€77.14€47.25n/a29
Feb ’26€64.79
€60.58
-6.49%
10.99%€71.99€47.04€77.9529
Jan ’26€59.74
€59.41
-0.55%
8.94%€68.60€47.64€73.9329
Dec ’25€60.52
€57.86
-4.40%
8.67%€67.18€46.65€70.7329
Nov ’25€53.44
€56.58
+5.88%
9.38%€66.44€46.14€71.0129
Oct ’25€58.86
€52.06
-11.55%
9.35%€58.16€40.27€77.2328
Sep ’25€52.89
€52.09
-1.52%
10.14%€59.01€40.85€77.3427
Aug ’25€53.28
€52.15
-2.11%
10.95%€60.24€41.70€77.7827
Jul ’25€48.91
€49.63
+1.48%
11.41%€60.68€35.47€64.7727
Jun ’25€49.04
€48.18
-1.76%
10.81%€60.02€35.09€64.3526
May ’25€48.42
€47.93
-1.00%
10.38%€58.08€37.47€58.9927
Apr ’25€48.81
€45.37
-7.05%
12.13%€56.55€32.45€62.8226
Mar ’25€44.21
€44.29
+0.19%
12.44%€56.44€32.38€61.0426
Feb ’25€37.68
€41.95
+11.34%
11.37%€51.46€29.40€64.7927
€79.1
Fair Value
8.6% undervalued intrinsic discount
30
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/09 10:16
End of Day Share Price 2026/02/06 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

eBay Inc. is covered by 67 analysts. 29 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Richard KramerArete Research Services LLP
Oliver LesterArete Research Services LLP
Joseph BonnerArgus Research Company