Roku, Inc.

BIT:1ROKU Stock Report

Market Cap: €9.8b

Roku Valuation

Is 1ROKU undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of 1ROKU when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Discounted Cash Flow
Simply Wall St
€136.49
Fair Value
50.1% undervalued intrinsic discount
26
Number of Analysts

Below Fair Value: 1ROKU (€68.05) is trading below our estimate of fair value (€136.49)

Significantly Below Fair Value: 1ROKU is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for 1ROKU?

Key metric: As 1ROKU is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for 1ROKU. This is calculated by dividing 1ROKU's market cap by their current revenue.
What is 1ROKU's PS Ratio?
PS Ratio2.6x
SalesUS$4.11b
Market CapUS$10.58b

Price to Sales Ratio vs Peers

How does 1ROKU's PS Ratio compare to its peers?

The above table shows the PS ratio for 1ROKU vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.9x
JUVE Juventus Football Club
2.4x1.6%€1.1b
SSL S.S. Lazio
0.4xn/a€58.0m
MFEB MFE-Mediaforeurope
0.9x0.9%€2.2b
9602 Toho
4x3.0%JP¥1.3t
1ROKU Roku
2.6x10.2%€10.6b

Price-To-Sales vs Peers: 1ROKU is expensive based on its Price-To-Sales Ratio (2.6x) compared to the peer average (1.9x).

Price to Sales Ratio vs Industry

How does 1ROKU's PS Ratio compare vs other companies in the European Entertainment Industry?

38 CompaniesPrice / SalesEstimated GrowthMarket Cap
1ROKU 2.6xIndustry Avg. 1.5xNo. of Companies38PS01.63.24.86.48+
38 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: 1ROKU is expensive based on its Price-To-Sales Ratio (2.6x) compared to the European Entertainment industry average (1.5x).

Price to Sales Ratio vs Fair Ratio

What is 1ROKU's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

1ROKU PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio2.6x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate 1ROKU's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst 1ROKU forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
Current€68.05
€94.89
+39.4%
17.4%€120.41€59.90n/a26
Mar ’26n/a
€99.37
0%
19.1%€125.35€49.72n/a26
Feb ’26n/a
€77.37
0%
17.5%€95.99€48.00n/a26
Jan ’26n/a
€76.29
0%
17.6%€95.91€47.96n/a25
Dec ’25n/a
€74.62
0%
17.7%€96.03€48.02n/a25
Nov ’25n/a
€71.53
0%
17.1%€91.94€45.97n/a24
Oct ’25n/a
€64.71
0%
21.2%€94.30€44.91n/a24
Sep ’25n/a
€60.99
0%
20.1%€93.82€44.68n/a23
Aug ’25n/a
€67.23
0%
21.0%€96.88€46.14n/a22
Jul ’25n/a
€67.73
0%
20.5%€97.18€46.28n/a22
Jun ’25n/a
€70.15
0%
21.1%€97.62€46.49n/a23
May ’25n/a
€70.57
0%
20.8%€97.93€46.64n/a24
Apr ’25n/a
€76.36
0%
22.5%€109.61€45.67n/a23
Mar ’25n/a
€77.75
0%
21.8%€110.74€46.14n/a23
Feb ’25n/a
€83.32
0%
17.6%€110.80€58.17n/a24
Jan ’25n/a
€80.43
0%
19.4%€108.96€45.40n/a27
Dec ’24n/a
€77.63
0%
18.0%€104.68€45.52n/a26
Nov ’24n/a
€77.88
0%
20.2%€108.82€47.32n/a25
Oct ’24n/a
€80.74
0%
19.2%€108.88€47.34n/a27
Sep ’24n/a
€73.77
0%
17.8%€91.97€45.99n/a26
Aug ’24n/a
€70.43
0%
16.9%€86.39€45.47n/a27
Jul ’24n/a
€63.53
0%
16.9%€82.46€37.56n/a26
Jun ’24n/a
€62.78
0%
18.4%€82.04€37.37n/a25
May ’24n/a
€62.78
0%
18.4%€82.04€37.37n/a25
Apr ’24n/a
€65.39
0%
19.1%€82.97€33.19n/a23
Mar ’24n/a
€66.44
0%
19.3%€84.16€33.66n/a24
Analyst Price Target
Consensus Narrative from 26 Analysts
€96.18
Fair Value
29.2% undervalued intrinsic discount
26
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price, but analysts are not within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/03/30 06:47
End of Day Share Price 2025/03/28 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Roku, Inc. is covered by 47 analysts. 31 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
David MakArete Research Services LLP
Richard KramerArete Research Services LLP
Vikram KesavabhotlaBaird