1HOG Stock Overview

Manufactures and sells motorcycles in the United States and internationally. More details

1HOG fundamental analysis
Snowflake Score
Valuation	5/6
Future Growth	2/6
Past Performance	2/6
Financial Health	3/6
Dividends	3/6

Rewards

Trading at 10.3% below our estimate of its fair value

Earnings are forecast to grow 2.86% per year

Trading at good value compared to peers and industry

Analysts in good agreement that stock price will rise by 26.4%

Risk Analysis

Debt is not well covered by operating cash flow

Unstable dividend track record

Community vs My Fair Value

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Harley-Davidson, Inc. Competitors

Piaggio & C

BIT:PIA

€715.5m

Immsi

BIT:IMS

€191.7m

Brembo

BIT:BRE

€2.8b

Pirelli & C

BIT:PIRC

€5.9b

Price History & Performance

Summary of share price highs, lows and changes for Harley-Davidson
Historical stock prices
Current Share Price	US$23.07
52 Week High	US$32.18
52 Week Low	US$24.66
Beta	1.51
1 Month Change	-8.45%
3 Month Change	-20.97%
1 Year Change	-42.44%
3 Year Change	-33.97%
5 Year Change	39.97%
Change since IPO	-30.10%

Recent updates

Shareholder Returns

	1HOG	IT Auto	IT Market
7D	4.0%	-1.9%	0.9%
1Y	-42.4%	-30.3%	12.2%

Return vs Industry: 1HOG underperformed the Italian Auto industry which returned -30.3% over the past year.

Return vs Market: 1HOG underperformed the Italian Market which returned 12.2% over the past year.

Price Volatility

Is 1HOG's price volatile compared to industry and market?
1HOG volatility
1HOG Average Weekly Movement	5.5%
Auto Industry Average Movement	4.7%
Market Average Movement	4.6%
10% most volatile stocks in IT Market	8.2%
10% least volatile stocks in IT Market	2.7%

Stable Share Price: 1HOG has not had significant price volatility in the past 3 months compared to the Italian market.

Volatility Over Time: 1HOG's weekly volatility (6%) has been stable over the past year.

About the Company

Founded	Employees	CEO	Website
1903	5,900	Jochen Zeitz	www.harley-davidson.com

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.

Harley-Davidson, Inc. Fundamentals Summary

How do Harley-Davidson's earnings and revenue compare to its market cap?
1HOG fundamental statistics
Market cap	€2.84b
Earnings (TTM)	€420.89m
Revenue (TTM)	€4.79b

6.8x

P/E Ratio

0.6x

P/S Ratio

Is 1HOG overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
1HOG income statement (TTM)
Revenue	US$5.19b
Cost of Revenue	US$3.01b
Gross Profit	US$1.38b
Other Expenses	US$926.38m
Earnings	US$455.36m

Last Reported Earnings

Dec 31, 2024

Next Earnings Date

n/a

Earnings per share (EPS)	3.66
Gross Margin	26.64%
Net Profit Margin	8.78%
Debt/Equity Ratio	220.4%

How did 1HOG perform over the long term?

See historical performance and comparison

Dividends

2.8%

Current Dividend Yield

20%

Payout Ratio

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/03/23 16:00
End of Day Share Price	2025/03/21 00:00
Earnings	2024/12/31
Annual Earnings	2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Harley-Davidson, Inc. is covered by 36 analysts. 11 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
David Coleman	Argus Research Company
Craig Kennison	Baird
Ishan Majumdar	Baptista Research

Harley-Davidson BIT:1HOG Stock Report