Brainbees Solutions (FIRSTCRY) Stock Overview
Operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 4/6 |
| Past Performance | 0/6 |
| Financial Health | 5/6 |
| Dividends | 0/6 |
Rewards
Risk Analysis
No risks detected for FIRSTCRY from our risk checks.
FIRSTCRY Community Fair Values
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Analyst Price Targets
Brainbees Solutions Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | ₹206.65 |
| 52 Week High | ₹438.70 |
| 52 Week Low | ₹207.05 |
| Beta | 0 |
| 1 Month Change | -5.49% |
| 3 Month Change | -14.90% |
| 1 Year Change | -46.11% |
| 3 Year Change | n/a |
| 5 Year Change | n/a |
| Change since IPO | -69.57% |
Recent News & Updates
Narrative Update • Jun 26
FIRSTCRY: Upcoming Board Decisions On Subsidiary Investments Will Support Future Upside Potential
Analysts have revised their price target for Brainbees Solutions from ₹295.00 to ₹281.43, citing updated assumptions around revenue growth, profit margins, and a lower projected future P/E multiple. What's in the News Brainbees Solutions has scheduled a Board Meeting on May 26, 2026, at 15:30 Indian Standard Time to consider and approve the audited standalone and consolidated financial results for the quarter and financial year ended March 31, 2026.
Narrative Update • Jun 07
FIRSTCRY: Qwik Rollout And Subsidiary Investments Will Shape Balanced Outlook
Analysts have reset the fair value estimate for Brainbees Solutions from ₹364.00 to ₹240.00 by applying a slightly lower discount rate, making modest adjustments to revenue growth expectations, keeping profit margin assumptions broadly similar, and using a reduced future P/E multiple. What's in the News Upcoming board meeting on May 26, 2026 to review and approve audited standalone and consolidated financial results for the quarter and financial year ended March 31, 2026, and to consider further investment in Firstcry Trading Company and Firstcry Retail DWC LLC through wholly owned subsidiary Firstcry Management DWC LLC.Narrative Update • May 22
FIRSTCRY: Qwik Delivery Rollout Will Support Future Upside Potential
Analysts have lifted Brainbees Solutions' price target slightly to ₹295 from ₹292.86, citing a marginally lower discount rate, steady assumptions for revenue growth and profit margin, and a small adjustment to the future P/E multiple. What's in the News Board meeting scheduled for May 26, 2026 to consider and approve audited standalone and consolidated financial results for the quarter and financial year ended March 31, 2026.Narrative Update • Apr 29
FIRSTCRY: Qwik Rollout And Store Network Will Support Future Upside
Analysts have trimmed their price target on Brainbees Solutions from ₹338.29 to ₹292.86 as they now apply a slightly higher discount rate, modestly lower assumptions for long term revenue growth and profit margins, and a reduced future P/E multiple. What's in the News Brainbees Solutions has called a Special and Extraordinary Shareholders Meeting via postal ballot in India on May 4, 2026.Recent updates
Narrative Update • Jun 26
FIRSTCRY: Upcoming Board Decisions On Subsidiary Investments Will Support Future Upside Potential
Analysts have revised their price target for Brainbees Solutions from ₹295.00 to ₹281.43, citing updated assumptions around revenue growth, profit margins, and a lower projected future P/E multiple. What's in the News Brainbees Solutions has scheduled a Board Meeting on May 26, 2026, at 15:30 Indian Standard Time to consider and approve the audited standalone and consolidated financial results for the quarter and financial year ended March 31, 2026.Narrative Update • Jun 07
FIRSTCRY: Qwik Rollout And Subsidiary Investments Will Shape Balanced Outlook
Analysts have reset the fair value estimate for Brainbees Solutions from ₹364.00 to ₹240.00 by applying a slightly lower discount rate, making modest adjustments to revenue growth expectations, keeping profit margin assumptions broadly similar, and using a reduced future P/E multiple. What's in the News Upcoming board meeting on May 26, 2026 to review and approve audited standalone and consolidated financial results for the quarter and financial year ended March 31, 2026, and to consider further investment in Firstcry Trading Company and Firstcry Retail DWC LLC through wholly owned subsidiary Firstcry Management DWC LLC.Narrative Update • May 22
FIRSTCRY: Qwik Delivery Rollout Will Support Future Upside Potential
Analysts have lifted Brainbees Solutions' price target slightly to ₹295 from ₹292.86, citing a marginally lower discount rate, steady assumptions for revenue growth and profit margin, and a small adjustment to the future P/E multiple. What's in the News Board meeting scheduled for May 26, 2026 to consider and approve audited standalone and consolidated financial results for the quarter and financial year ended March 31, 2026.Narrative Update • Apr 29
FIRSTCRY: Qwik Rollout And Store Network Will Support Future Upside
Analysts have trimmed their price target on Brainbees Solutions from ₹338.29 to ₹292.86 as they now apply a slightly higher discount rate, modestly lower assumptions for long term revenue growth and profit margins, and a reduced future P/E multiple. What's in the News Brainbees Solutions has called a Special and Extraordinary Shareholders Meeting via postal ballot in India on May 4, 2026.
Narrative Update • Apr 15
FIRSTCRY: Expanded Qwik Delivery Rollout Will Support Bullish Long Term Outlook
Analysts now place Brainbees Solutions' price target at about ₹419, down from ₹430. This reflects updated views on slightly higher revenue growth assumptions, a lower profit margin outlook and a much higher future P/E expectation.Narrative Update • Mar 31
FIRSTCRY: Qwik Expansion And Store Network Will Support Future Earnings Upside
Analysts have revised their price target on Brainbees Solutions from ₹414.00 to about ₹338.29, citing updated assumptions for discount rate, revenue growth, profit margin, and future P/E as the key drivers of this change. What's in the News Brainbees Solutions expanded its Qwik delivery service across select pincodes in Bengaluru, Pune, and Hyderabad, offering baby and kids' products delivered in less than 3 hours using its existing store network and RocketBees logistics (Key Developments).Narrative Update • Mar 17
FIRSTCRY: Expanded Qwik Service And Subsidiary Moves Will Support Bullish Outlook
Analysts have maintained their fair value estimate for Brainbees Solutions at ₹430, with updated assumptions around the discount rate, revenue growth, profit margin, and future P/E used to support this unchanged price target. What's in the News Brainbees Solutions expanded its Qwik delivery service across select pincodes in Bengaluru, Pune, and Hyderabad, offering baby and kids' products delivered in under 3 hours and using its existing modern store network and RocketBees logistics initiative to support fulfillment (Key Developments).Narrative Update • Mar 03
FIRSTCRY: Upcoming Board Decisions On Subsidiaries Will Support Bullish Outlook
Analysts have kept their price target for Brainbees Solutions steady at ₹430, citing updated assumptions for discount rate, revenue growth, profit margin and forward P/E that, in their view, remain broadly consistent with the prior valuation setup. What's in the News Board meeting scheduled on Feb 13, 2026, at 15:30 IST to consider and approve the unaudited standalone and consolidated financial results for the quarter and nine months ended Dec 31, 2025, and to consider a change in the non executive director representing Mahindra & Mahindra Limited (company disclosure).Narrative Update • Feb 17
FIRSTCRY: Upcoming Board Actions On Subsidiaries Will Support Bullish Long-Term Outlook
Analysts have reset their price target on Brainbees Solutions from ₹480 to ₹430, reflecting updated assumptions around slightly lower revenue growth, modestly thinner profit margins and a higher future P/E multiple. What's in the News Board meeting scheduled for Feb 13, 2026, at 15:30 IST to consider and approve the unaudited standalone and consolidated financial results for the quarter and nine months ended Dec 31, 2025, and to consider a change in the Non Executive Director representing Mahindra & Mahindra Limited (company filing).Narrative Update • Feb 03
FIRSTCRY: Higher Margin Outlook Will Support Upcoming Board Decisions On Expansion
Analysts have lowered their fair value estimate for Brainbees Solutions from ₹574 to ₹480, citing updated assumptions for the discount rate, revenue growth, profit margin and future P/E as the key drivers of the reset price target. What's in the News A board meeting is scheduled on Dec 26, 2025 at 15:30 IST to consider acquiring additional shares in Swara Baby Products Private Limited in exchange for shares of Solis Hygiene Private Limited, along with a proposed change in Company Secretary and Compliance Officer (company filing).Narrative Update • Jan 20
FIRSTCRY: Subsidiary Share Swap And Margin Outlook Will Support Future Upside
Analysts have trimmed their fair value estimate for Brainbees Solutions from ₹383 to ₹364, citing updated assumptions that reflect a slightly higher discount rate, more moderate revenue growth expectations, improved profit margin forecasts, and a lower future P/E multiple. What's in the News A board meeting is scheduled for Dec 26, 2025, at 15:30 Indian Standard Time to consider acquiring additional shares in Swara Baby Products Private Limited, a subsidiary, in exchange for shares of Solis Hygiene Private Limited, another subsidiary (company filing).Narrative Update • Jan 06
FIRSTCRY: Subsidiary Share Swap And Stable Assumptions Will Support Earnings Upside
Analysts have maintained their fair value estimate for Brainbees Solutions at ₹414.0. They have made small adjustments to the discount rate and the assumed future P/E to reflect updated views on risk and longer term earnings potential, without any material change to the overall price target. What's in the News A board meeting is scheduled for Dec 26, 2025 at 15:30 Indian Standard Time to consider acquiring additional shares in Swara Baby Products Private Limited, in exchange for shares of Solis Hygiene Private Limited, both subsidiaries of the company (company filing).Narrative Update • Dec 16
FIRSTCRY: Long Term Discounting Strategy Will Support Earnings Upside Ahead
Analysts have slightly reduced their price target for Brainbees Solutions to approximately ₹414 from about ₹421, citing marginally higher discount rates, a small downward revision to long term revenue growth, and a modestly lower profit margin outlook that together trim fair value estimates despite broadly intact fundamentals. What's in the News Board meeting scheduled for November 14, 2025 to review and approve unaudited standalone and consolidated financial results for the quarter and half year ended September 30, 2025 (company filing) Half year performance update expected to provide clarity on revenue growth trajectory and profitability trends following recent revisions to long term assumptions (company filing) Investors monitoring management commentary from the upcoming results for indications on discounting strategy, margin outlook, and FY2026 guidance (company filing) Valuation Changes Consensus Analyst Price Target: fair value estimate reduced slightly to approximately ₹414 from about ₹421 Discount Rate: risen marginally to around 15.47 percent from roughly 15.24 percent Revenue Growth: projected long-term annual growth rate edged down slightly to about 15.10 percent from nearly 15.20 percent Net Profit Margin: long-term margin assumption decreased very slightly to around 2.24 percent from roughly 2.25 percent Future P/E: forward valuation multiple eased modestly to about 106.6 times from roughly 107.2 timesNarrative Update • Dec 02
FIRSTCRY: Future Revenue Expansion Expected To Outweigh Margin Compression Ahead
Analysts have lowered their price target for Brainbees Solutions from $426.43 to $421.43. This change is based on expectations of higher revenue growth, tempered by reduced profit margins and a slightly increased discount rate.Analysis Article • Nov 19
Is Brainbees Solutions (NSE:FIRSTCRY) Using Debt In A Risky Way?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Narrative Update • Nov 18
FIRSTCRY: Future Profit Margins Expected To Drive Bullish Momentum
Analysts have lowered their price target for Brainbees Solutions from $462.43 to $426.43. This change reflects revised expectations for slower revenue growth and adjusted profit margins according to their latest assessments.New Narrative • Aug 17
Offline Stores In India And Riyadh Will Capture Underserved Demand
Key Takeaways Expansion into offline and underserved markets, with omni-channel strategy and adjacent services, is expected to boost revenue growth and customer lifetime value. Improved profitability from private label growth, operational efficiency, and customer trust strengthens margins and supports sustainable long-term earnings.Analysis Article • Jul 12
Brainbees Solutions (NSE:FIRSTCRY) Has Debt But No Earnings; Should You Worry?
David Iben put it well when he said, 'Volatility is not a risk we care about. What we care about is avoiding the...Analysis Article • Mar 04
Some Brainbees Solutions Limited (NSE:FIRSTCRY) Shareholders Look For Exit As Shares Take 25% Pounding
To the annoyance of some shareholders, Brainbees Solutions Limited ( NSE:FIRSTCRY ) shares are down a considerable 25...Analysis Article • Feb 09
Are Brainbees Solutions Limited (NSE:FIRSTCRY) Investors Paying Above The Intrinsic Value?
Key Insights Brainbees Solutions' estimated fair value is ₹344 based on 2 Stage Free Cash Flow to Equity Current share...Shareholder Returns
| FIRSTCRY | IN Specialty Retail | IN Market | |
|---|---|---|---|
| 7D | -9.2% | -1.9% | 1.2% |
| 1Y | -46.1% | -5.2% | -1.3% |
Return vs Industry: FIRSTCRY underperformed the Indian Specialty Retail industry which returned -5.2% over the past year.
Return vs Market: FIRSTCRY underperformed the Indian Market which returned -1.3% over the past year.
Price Volatility
| FIRSTCRY volatility | |
|---|---|
| FIRSTCRY Average Weekly Movement | 4.1% |
| Specialty Retail Industry Average Movement | 6.3% |
| Market Average Movement | 6.3% |
| 10% most volatile stocks in IN Market | 9.4% |
| 10% least volatile stocks in IN Market | 4.0% |
Stable Share Price: FIRSTCRY has not had significant price volatility in the past 3 months compared to the Indian market.
Volatility Over Time: FIRSTCRY's weekly volatility (4%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2010 | 3,752 | Supam Maheshwari | www.firstcry.com |
Brainbees Solutions Limited operates multi-channel retailing platform for mothers, babies, and kids products in India and internationally. The company offers products in various categories, including boy and girl fashion products, footwear, toys, diapering and gear products, feeding and bath products, nursery products, health and safety products, boutiques, women’s beauty and care products, moms and maternity products, birthday and gift products, books and CDs, and school supplies under third-party Indian brands and global brands, as well as its home brands, such as BabyHug, Babyoye, Cutewalk, Pine Kids, and others. It also owns and operates pre-schools.
Brainbees Solutions Limited Fundamentals Summary
| FIRSTCRY fundamental statistics | |
|---|---|
| Market cap | ₹110.96b |
| Earnings (TTM) | -₹1.40b |
| Revenue (TTM) | ₹85.48b |
1.3x
P/S Ratio-76.9x
P/E RatioIs FIRSTCRY overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| FIRSTCRY income statement (TTM) | |
|---|---|
| Revenue | ₹85.48b |
| Cost of Revenue | ₹62.46b |
| Gross Profit | ₹23.02b |
| Other Expenses | ₹24.42b |
| Earnings | -₹1.40b |
Last Reported Earnings
Mar 31, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | -2.69 |
| Gross Margin | 26.93% |
| Net Profit Margin | -1.64% |
| Debt/Equity Ratio | 11.1% |
How did FIRSTCRY perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/08 11:38 |
| End of Day Share Price | 2026/07/08 00:00 |
| Earnings | 2026/03/31 |
| Annual Earnings | 2026/03/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brainbees Solutions Limited is covered by 16 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Videesha Sheth | Ambit Capital |
| Ashwin Mehta | Ambit Capital |
| Nitin Bhasin | Ambit Capital |