Stock Analysis

Nayax (TASE:NYAX) Valuation Check After New Unipaas Unified Payments Partnership in the UK

Nayax (TASE:NYAX) just deepened its UK footprint by teaming up with Unipaas to power a unified payments stack that connects online checkouts with in person POS terminals for SaaS platforms and their merchants.

See our latest analysis for Nayax.

The partnership news lands while momentum is still broadly positive, with Nayax’s share price up 5.68 percent over the past month and its year to date share price return of 38.77 percent. This has fed into a strong 52.78 percent one year total shareholder return and an even more striking 124.36 percent total shareholder return over three years.

If this kind of connected commerce story has your attention, it could be worth exploring other high growth tech and AI names using the high growth tech and AI stocks as a starting point.

Yet with shares already up sharply, trading only modestly below analyst targets and a discounted cash flow hinting at further upside, is Nayax still mispriced by the market, or are investors already paying for tomorrow’s growth?

Most Popular Narrative: 5.9% Undervalued

The most followed valuation view pegs Nayax’s fair value slightly above the last close, hinting that the market is not fully reflecting its long term earnings power.

The accelerating shift from cash to contactless payments globally is driving increased transaction volumes and recurring revenue growth, now representing 74% of revenue and expanding at >30% YoY, indicating continued predictable, higher margin earnings as the broader adoption of digital payment infrastructure continues to play out.

Read the complete narrative.

Want to see why this story supports a richer future multiple? The narrative leans on aggressive earnings compounding and margin lift that might surprise you. Unlock the full playbook behind that fair value call.

Result: Fair Value of ₪160.13 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, intensifying competition and heavier regulatory and compliance burdens could squeeze transaction margins and slow the shift to higher profitability than bulls expect.

Find out about the key risks to this Nayax narrative.

Another Lens on Value

Step away from fair value models and the earnings multiple looks punchy. Nayax trades on a 72.4x price to earnings ratio versus 48.4x for peers and a fair ratio of 54.5x, suggesting limited margin for error if growth or margins falter.

See what the numbers say about this price — find out in our valuation breakdown.

TASE:NYAX PE Ratio as at Dec 2025
TASE:NYAX PE Ratio as at Dec 2025

Build Your Own Nayax Narrative

If you see the numbers differently or simply want to stress test the assumptions yourself, you can build a custom view in minutes: Do it your way.

A great starting point for your Nayax research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Valuation is complex, but we're here to simplify it.

Discover if Nayax might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.

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About TASE:NYAX

Nayax

A fintech company, develops a complete solution for automated self-service retailers, commerce, and other merchants in the United States, Europe, the United Kingdom, Australia, Israel, and rest of the world.

Flawless balance sheet with reasonable growth potential.

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