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adidas AGBUSE:ADIDAS Stock Report

Market Cap Ft9.1t
Share Price
Ft50.30k
Ft72.82k
30.9% undervalued intrinsic discount
1Y-33.0%
7D-2.5%
Portfolio Value
View

adidas AG

BUSE:ADIDAS Stock Report

Market Cap: Ft9.1t

adidas (ADIDAS) Stock Overview

Designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. More details

ADIDAS fundamental analysis
Snowflake Score
Valuation4/6
Future Growth4/6
Past Performance5/6
Financial Health6/6
Dividends2/6

ADIDAS Community Fair Values

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adidas AG Competitors

Price History & Performance

Summary of share price highs, lows and changes for adidas
Historical stock prices
Current Share Price€50,300.00
52 Week High€91,460.00
52 Week Low€50,300.00
Beta1.2
1 Month Change-5.88%
3 Month Change-22.06%
1 Year Change-33.04%
3 Year Change-18.87%
5 Year Change-49.60%
Change since IPO195.63%

Recent News & Updates

Recent updates

Shareholder Returns

ADIDASHU LuxuryHU Market
7D-2.5%3.7%3.3%
1Y-33.0%-7.8%30.2%

Return vs Industry: ADIDAS underperformed the Hungarian Luxury industry which returned -2.2% over the past year.

Return vs Market: ADIDAS underperformed the Hungarian Market which returned 36.3% over the past year.

Price Volatility

Is ADIDAS's price volatile compared to industry and market?
ADIDAS volatility
ADIDAS Average Weekly Movement7.1%
Luxury Industry Average Movement5.1%
Market Average Movement5.2%
10% most volatile stocks in HU Market10.3%
10% least volatile stocks in HU Market3.4%

Stable Share Price: ADIDAS's share price has been volatile over the past 3 months compared to the Hungarian market.

Volatility Over Time: ADIDAS's weekly volatility (7%) has been stable over the past year, but is still higher than 75% of Hungarian stocks.

About the Company

FoundedEmployeesCEOWebsite
192056,713Bjorn Guldenwww.adidas-group.com

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms.

adidas AG Fundamentals Summary

How do adidas's earnings and revenue compare to its market cap?
ADIDAS fundamental statistics
Market capFt9.06t
Earnings (TTM)Ft501.54b
Revenue (TTM)Ft9.34t
18.1x
P/E Ratio
1.0x
P/S Ratio

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
ADIDAS income statement (TTM)
Revenue€24.81b
Cost of Revenue€12.01b
Gross Profit€12.81b
Other Expenses€11.47b
Earnings€1.33b

Last Reported Earnings

Dec 31, 2025

Next Earnings Date

Apr 29, 2026

Earnings per share (EPS)7.58
Gross Margin51.61%
Net Profit Margin5.37%
Debt/Equity Ratio43.1%

How did ADIDAS perform over the long term?

See historical performance and comparison

Dividends

2.0%
Current Dividend Yield
38%
Payout Ratio

Does ADIDAS pay a reliable dividends?

See ADIDAS dividend history and benchmarks
When do you need to buy ADIDAS by to receive an upcoming dividend?
adidas dividend dates
Ex Dividend DateMay 08 2026
Dividend Pay DateMay 12 2026
Days until Ex dividend27 days
Days until Dividend pay date31 days

Does ADIDAS pay a reliable dividends?

See ADIDAS dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/04/10 02:49
End of Day Share Price 2026/04/07 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

adidas AG is covered by 62 analysts. 26 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Knut WollerBaader Helvea Equity Research
Volker BosseBaader Helvea Equity Research
Jonathan KompBaird