Baozun Valuation
Is 9991 undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
5/6Valuation Score 5/6
Below Fair Value
Significantly Below Fair Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of 9991 when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: 9991 (HK$6.22) is trading below our estimate of fair value (HK$27.84)
Significantly Below Fair Value: 9991 is trading below fair value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for 9991?
Key metric: As 9991 is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
| What is 9991's PS Ratio? | |
|---|---|
| PS Ratio | 0.1x |
| Sales | CN¥9.21b |
| Market Cap | CN¥1.01b |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 0.3x |
| Enterprise Value/EBITDA | 71.4x |
| PEG Ratio | n/a |
Price to Sales Ratio vs Peers
How does 9991's PS Ratio compare to its peers?
| Company | Forward PS | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 1.2x | ||
2136 Lifestyle China Group | 0.8x | n/a | HK$1.1b |
848 Maoye International Holdings | 0.1x | n/a | HK$724.8m |
825 New World Department Store China | 0.3x | n/a | HK$489.0m |
289 Wing On Company International | 3.4x | n/a | HK$3.4b |
9991 Baozun | 0.1x | 4.5% | HK$139.9m |
Price-To-Sales vs Peers: 9991 is good value based on its Price-To-Sales Ratio (0.1x) compared to the peer average (1.2x).
Price to Sales Ratio vs Industry
How does 9991's PS Ratio compare vs other companies in the Asian Multiline Retail Industry?
Price-To-Sales vs Industry: 9991 is good value based on its Price-To-Sales Ratio (0.1x) compared to the Asian Multiline Retail industry average (0.9x).
Price to Sales Ratio vs Fair Ratio
What is 9991's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PS Ratio | 0.1x |
| Fair PS Ratio | 0.3x |
Price-To-Sales vs Fair Ratio: 9991 is good value based on its Price-To-Sales Ratio (0.1x) compared to the estimated Fair Price-To-Sales Ratio (0.3x).
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
Analyst Forecast: Insufficient data to show price forecast.
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