MIXUE Group Management
Management criteria checks 1/4
MIXUE Group's CEO is Hongfu Zhang, appointed in Dec 2017, has a tenure of 7.83 years. total yearly compensation is CN¥12.15M, comprised of 17.2% salary and 82.8% bonuses, including company stock and options. directly owns 14.2% of the company’s shares, worth HK$8.05B. The average tenure of the management team and the board of directors is 2.3 years and 1.8 years respectively.
Key information
Hongfu Zhang
Chief executive officer
CN¥12.1m
Total compensation
| CEO salary percentage | 17.25% |
| CEO tenure | 7.8yrs |
| CEO ownership | 14.2% |
| Management average tenure | 2.3yrs |
| Board average tenure | 1.8yrs |
Recent management updates
Recent updates
Earnings Update: MIXUE Group (HKG:2097) Just Reported Its Half-Yearly Results And Analysts Are Updating Their Forecasts
Sep 25
Earnings Beat: MIXUE Group (HKG:2097) Just Beat Analyst Forecasts, And Analysts Have Been Lifting Their Forecasts
Aug 29MIXUE Group will achieve 25% revenue growth in the next 3 years
TLDR: Able to generate sales and retain customers in a downturn mainly due to its low price point and franchise model as well as it's supply chain.Mixue has rapid expansion and several competitive advCEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Jun 30 2025 | n/a | n/a | CN¥5b |
| Mar 31 2025 | n/a | n/a | CN¥5b |
| Dec 31 2024 | CN¥12m | CN¥2m | CN¥4b |
| Sep 30 2024 | n/a | n/a | CN¥4b |
| Dec 31 2023 | CN¥8m | CN¥2m | CN¥3b |
| Dec 31 2022 | CN¥10m | CN¥2m | CN¥2b |
| Dec 31 2021 | CN¥7m | CN¥2m | CN¥2b |
Compensation vs Market: Hongfu's total compensation ($USD1.71M) is above average for companies of similar size in the Hong Kong market ($USD868.88K).
Compensation vs Earnings: Hongfu's compensation has increased by more than 20% in the past year.
CEO
Hongfu Zhang (40 yo)
Mr. Hongfu Zhang is Co-Founder & Executive Director of MIXUE Group and serves as its Director since January 7, 2019 and Chief Executive Officer since December 11, 2017. Mr. Zhang joined the MIXUE Group in...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder & Executive Chairman of the Board | 17.5yrs | CN¥13.13m | 14.2% HK$ 8.1b | |
| Co-Founder | 7.8yrs | CN¥12.15m | 14.2% HK$ 8.1b | |
| Head of BackEnd Supply Chain & Executive Director | 1.8yrs | CN¥9.41m | no data | |
| Head of Front-End Supply Chain & Executive Director | 1.8yrs | CN¥7.66m | 0.067% HK$ 38.0m | |
| Chief Financial Officer | 2.7yrs | no data | no data | |
| Global Chief Operating Officer of Mixue | no data | no data | no data | |
| Chairlady of the Supervisory Committee & Department Manager - Finance Center | no data | no data | no data | |
| Head of Operations - Mixue (Southeast Asia) & Supervisor | no data | no data | 0.33% HK$ 189.8m | |
| Joint Company Secretary | no data | no data | no data | |
| Joint Company Secretary | no data | no data | no data | |
| Department Manager - Human Resources Center & Employee Representative Supervisor | no data | no data | no data |
Experienced Management: 2097's management team is considered experienced (2.3 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Founder & Executive Chairman of the Board | 17.5yrs | CN¥13.13m | 14.2% HK$ 8.1b | |
| Co-Founder | 6.8yrs | CN¥12.15m | 14.2% HK$ 8.1b | |
| Head of BackEnd Supply Chain & Executive Director | 1.8yrs | CN¥9.41m | no data | |
| Head of Front-End Supply Chain & Executive Director | 1.8yrs | CN¥7.66m | 0.067% HK$ 38.0m | |
| Chairlady of the Supervisory Committee & Department Manager - Finance Center | 1.8yrs | no data | no data | |
| Head of Operations - Mixue (Southeast Asia) & Supervisor | 1.8yrs | no data | 0.33% HK$ 189.8m | |
| Department Manager - Human Resources Center & Employee Representative Supervisor | 4.3yrs | no data | no data | |
| Independent Non-Executive Director | 1.8yrs | CN¥400.00k | no data | |
| Independent Non-Executive Director | 1.8yrs | CN¥400.00k | no data | |
| Independent Non-Executive Director | 1.8yrs | CN¥400.00k | no data |
Experienced Board: 2097's board of directors are not considered experienced ( 1.8 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/10/06 07:33 |
| End of Day Share Price | 2025/10/06 00:00 |
| Earnings | 2025/06/30 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
MIXUE Group is covered by 20 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Hong Xing Pan | ABCI Securities Company Limited |
| Chen Luo | BofA Global Research |
| Yunqiao Du | CCB International Securities Limited |